5 ways to build brand trust on social media

5 ways to build brand trust on social media

Establishing trust in your business on social media is imperative for every fashion brand. It is perhaps even more important than sales. When customers shop at a physical store, they don’t have to be concerned about issues, like the quality of your clothes or being scammed. 

Shopping and ordering on social media is a vastly different experience. Potential customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it’s up to you to quickly earn their trust and curb any skepticism. 

Here are 5 techniques for earning trust online from your customers;

1. Use high-quality-images and photos

Quality content can do a lot for your fashion brand on social media. It sets you up apart and improves the way potential customers see you.

They can’t touch or physically see the clothing, all they can use to determine if they should make the purchase is the images you put up. If you take high-quality captivating photos and record videos, it will be much more convincing. 

2. Put yourself out there

People like to know the stories and faces behind brands they love, it helps them connect with the business on a deeper level. You can create engaging how-to videos, behind the scenes, styling tips, or just photos of you wearing what you produce.

3. Use Reviews

With reviews, your brand can show potential customers what your existing customers think. It will help increase their confidence and trust in the quality of what you’re selling. Don’t use just Whatsapp screenshots, video reviews, and unboxing videos can also be used.

4. Have a consistent brand identity

From your logo and brand colors to your tone and personality, you must be consistent in everything you do and say. People will come to recognize your brand’s unique style and have more trust in it. Even when other brands steal your content, your audience will be able to tell it’s yours.

5. Provide a great customer experience

The best way to deliver trust is to surprise and delight customers. Give them what they asked for, but on top of that, deliver more, more service, more time, more convenience, and more sensitivity.

Building trust with potential customers is an issue all fashion business owners should take seriously. Even if you don’t have a brand that stands on its own yet, employing these strategies can help prove to your potential customers that your business is trustworthy and legitimate.

Have you developed other strategies to help build trust in your business? Share with us in the comments so others can learn from it.

If you’ll love to learn how to start a garment factory with little to no money I have a Step-by-Step Blueprint that can help you start and run it succesfully.

3 key steps to starting a successful fashion business

3 key steps to starting a successful fashion business

 help you Launching a fashion business can be the most exciting, invigorating but tiring thing you’ll ever do. There is the fulfillment that comes with it but also, the terrible nights that come by the side too! Do it well and your dreams will come true, get it wrong and you might have to give up on them.

For most of us, our fashion business is like our baby, we completely commit to it, as you should- that’s a free tip, you are welcome. However, after dedicating a lot of emotional energy and resources to making your fashion business work, it is sad when things go wrong. And, you don’t achieve the vision you had.

Successful fashion businesses make mistakes that can set a brick out of place and bring months or years of efforts crashing down. But, there are some steps you can take to ensure you are not starting off on the wrong foot. Take them and your business might weather the storms. Ignore them and your business will get swept up and forgotten. Here are three steps you can take to ensure your fashion business is up to the right start:

1. Write out a Financial Plan:

Finance is the blood of your business. You need a plan for getting enough of it. If you don’t get your plan right, you might find your business collapsing just as it is about to start taking more strides. As a result, you will need professional help setting up a flow to ensure you get the right type for your business.

2. Set up a Pricing Strategy:

You are setting yourself up for trouble if you are setting prices based on what you think they should be. If your prices do not consider the type of product you sell, the demand for it, the cost of your production, and more, then you might be getting yourself into a serious problem. We have an automatic cost & price Calculator that will price your products for profit.

3. Get a fool-proof Marketing Plan:

If no one knows what you are selling, they won’t come to you when they need your product. If they don’t trust your brand, they will not keep coming and they definitely will not recommend you to their friends who will then recommend you to their friends. These are the issues your marketing plan should be able to cover. Without a proper marketing plan, you will only have a shiny product that is not going anywhere.

Are there more vital steps you think entrepreneurs out there should know? Share with us in the comment section!

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

In ⁣the very competitive fashion industry, a good Marketing Strategy is what sets you apart from the pack especially with the advent of numerous marketing means.

It is very easy to get caught up in what other brands are doing but the truth is one cannot do it all. As a business owner, you can’t explore all the marketing strategies at once, you need to decide which one works best for you, as result, channel your effort into it.

We have found that one of the fastest and easiest ways to make your mark is with Facebook & Instagram Ads. ⠀

# Brand Awareness

When done correctly, it gets your product in front of your ideal audience so they become aware of your brand. They purchase your products and ultimately turn into brand ambassadors.⠀Hence it increases Brand Awareness.

# Increase Sales

Not only can it improve brand presence, but it can also increase sales, easily tracked, and more importantly, can help you determine if you are using the appropriate strategy.

# Active Users

As of the fourth quarter of 2020, Facebook has about  2.8 billion monthly active users. The bottom line, your potential customers are already active and engaged on both platforms. You just need the right strategy to  reach them

Lastly, you can choose your advertising budget, choose your audiences, add shoppable links/call to action and track the performance of your ads.⠀

In a nutshell, Facebook & Instagram Ads have the power to transform your business into a powerhouse. Both can generate a lot more than you can imagine if done correctly.⠀You can delve into the endless opportunities of Facebook and Instagram Ads and have a successful result.

Have you been able to  Develop your Unique Selling Proposition? Found your marketing strategy? Do you utilize Facebook & Instagram Ads for your business? What have your results been like? Let’s discuss….⠀

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Recommended Resources

How to Use Storytelling to Sell Your Brand

Do I Need a Website for My Business?

How to Use Freebies to Grow Your Business

3 Things you need to know before starting the Business Of Fashion

3 Things you need to know before starting the Business Of Fashion

An overwhelming number of startup fashion businesses fail after they get started simply because they failed to figure out some basic things required to run the business successfully.⠀

In the last few years, South Africa, Kenya, and Nigeria have become the hubs of startup establishment. According to the Venture Capital Report of 2019 by WeeTracker, Nigeria has the maximum score of Venture Capital followed by Kenya and South Africa.

However, in terms of trends, Nigeria has experienced more startup business shutdowns at 61.05%, Kenya at 58.73%, and South Africa at 54.39%.

According to the data from the US Bureau of Labour Statistics, 20% of small businesses fail in the first year, 30% in the second year, 50% in the fifth year while 70% fail within the first ten years. These statistics show that there is an increase in the failure rate hence it is a global concern.

Your business does not have to be on the list of the failed business.

 
Here are 3 things you need to know before you start the Business of Fashion;

 

⠀1. Know Your Niche Well

Firstly, you need to determine the niche you want to focus on in the Business of Fashion and avoid pivoting frequently. This will help you establish your brand and be known as an authority in that area. For instance, if you’re launching a plus-sized women’s wear brand or Corporate Clothing Retail, focus on selling those items only.

 

2. Identify Your Target Audience

Many fashion brand startups fail because they do not know their target market.  This article on How to define your target market explains what you need to do before starting.⠀

A successful fashion business requires an understanding of one's target market.

Avoid making this mistake. Research your target customers’ social, financial, educational, and other backgrounds. This will help you deliver the choice and needs of your customers. For example, if you identify pregnant women as your target consumers, then you should create fashion items as per their choice of colors, trends, comfort, etc.

 

 3. Know What It’ll Cost

Lack of funding is surely one of the reasons many businesses fail without realizing their full potential. In order to avoid such a situation when starting out, have a realistic budget of how much money you need to set up and run your business. After you have your budget ready, work on getting a significant portion of it ready.⠀This article on important costs to plan for will surely help you.

Starting a Fashion business

Starting any kind of business requires tenacity, endurance, and dedication. Setting up the business of fashion is all the more challenging because this is a hyper-competitive industry and a very complex one as well even at the smallest of scales that’s why you need to be prepared from day one.⠀

What are your thoughts?…. Let’s discuss …⠀

P.S.

Do you know we offer Online Courses in Sewing and Patternmaking, Pattern-making only, Sewing Techniques for Perfect Finishing, Origami Patternmaking and so much more?  And you can register anywhere in the world! ⠀⠀

Check out our Online Courses Here: https://martwayne.com/online-fashion-courses/

Recommended Resources

Fashion Business Idea: Corporate Clothing Retail

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5 Ways to Build Buzz for Your Fashion Business

FASHION BUSINESS OPPPORTUNITY: Fashion Marketing Consulting

FASHION BUSINESS OPPPORTUNITY: Fashion Marketing Consulting

The fashion industry has a role for almost everyone; over the years, the roles have evolved so much. It doesn’t matter if you don’t have the precise technical skills of a textile designer or the artistic flair of the fashion illustrators. Because, with your knowledge of trends, fashion principles, and marketing, you can become a fashion marketing consultant!

A fashion marketing consultant gives fashion advice and recommendations to clients. 

 

You will use your knowledge of fashion trends and principles to help your clients. They could be individuals, customers, and companies while working closely with businesses to identify their marketing needs and provide effective plans and strategies to boost sales.

Thanks to the internet, it is simpler to turn your passion into a career. You can brand yourself and create an online presence that will help you attract your first customers, and from there, you get to build that shiny portfolio!

However, getting your clients is one thing; ensuring they are satisfied enough to stay is another. You will need to go out of your way to learn about social media, SEO, email marketing, visual merchandising, reputation management, and image development will go a long way. Your clients need to be sure you know your onions if they will be trusting you with their businesses.

Fashion marketing can be challenging but also highly gratifying: Because you will not just be building your brand. You will also get to be a part of the success stories of other fashion brands as well.

Does this sound like something you are well-suited for? Do you know any other new fabulous business idea? Let us discuss this in the comments!

Visit our blog for other lucrative business ideas you can start. We also have online fashion courses to help you successfully start your fashion business. As we all know, execution is everything!

FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist

FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist

The most popular brands we know today did not suddenly rise to fame. I dare say they didn’t even become the most popular brands because they had the best quality product. A brand’s reputation is built through carefully thought-out, intentional steps and actions that can take years to build, but only a few hours to lose if damaged! Brands know this, which is why they are forever careful with their branding and who handles it.

Branding requires a mix of analytical skills, an inquisitive nature, and a keen grasp of what makes people tick. Do you have all these? Then you are already on your way to becoming a great fashion brand strategist. Your work will usually be in collaboration with the brand managers and the marketing team to make sure a consistent and effective brand message passes with every communication the brand makes with customers.

 

 

As a result, you will need to be at the top of your game, being proactive and anticipating future trends and the success of a product or service your brand is offering. You will provide positioning recommendations, guide market research analysis, and define brand elements and tone.

You will also need to gain industry experience specific to the brand you are working with, familiarize yourself with digital marketing, and hone your copywriting skills.

Unlike other career paths, there’s no specific training involved in becoming a strategist. But, a degree in business or marketing will be a good advantage.

What is the brand about; Why does the brand do what it does? To what end? All of these are questions you will help your clients get answers to. As a fashion brand strategist, you can either apply for jobs or work as an independent brand consultant for businesses to gain more experience.

In branding, you get to explore ideas and channel your creative juices! Does that sound exciting to you? Do you have what it takes? Let’ us know in the comments.

3 ways to jumpstart a struggling fashion business

3 ways to jumpstart a struggling fashion business

Is your fashion business struggling or going through a difficult phase? Have you been having poor sales, budget deficits, and low revenue despite your high operating costs? You are not alone! All businesses go through tough times too. 

The good news is that you can change things; the hard part is that you will need to do things differently. It is not easy considering all the efforts and resources that go into running a business. But, it is what you can handle.

Ready to turn your fashion business around? Here are three ways you can get things running again:

Fashion business owner

1. Study the warning signs

What went wrong? What were the seemingly salient things you overlooked that made things go wrong? Was it when you decided to expand? You will need to carefully reflect on your business, check the records, try your best to identify where the problem started. This will help you come up with a plan to transform things.

2. Get Fresh Eyes on your business

Competent professionals and consultants were made for moments like this. Get a proven and credible fashion consultant to look at your business and find out what went south and how you can be steered back on course. Be ready to be cooperative with the facts discovered, and also for the hard decisions that will follow. It might seem like an unnecessary expense, but it will save you a lot more in the long run.

3. Take a new course of action

After getting professional insight into your business, it is time to act on them. Study the new trends in the fashion industry. How can you set yourself apart and offer a Unique Selling Proposition? Maybe it is time to pivot and start offering value your customers did not even know they need. Whichever action you take, review the results after some time and act accordingly again.

When you know your business is struggling, you will need to get proactive and take action. 

Is your fashion business struggling? Are you on the brink of a shutdown? What steps have you taken so far? Let’s discuss this in the comments.

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