Entrepreneurship Blog

 

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Believe in Your Product

Believe in Your Product

A lady chatted me up last week. She was quite discouraged and wanted to abandon her product in favour of what she felt was easier in order to reduce the returned work from her customers. Her confidence had taken a huge battering and she felt it would be easier to give...

HOW TO CREATE YOUR BUYER PERSONA

HOW TO CREATE YOUR BUYER PERSONA

4 Important Sources You Need To Create Your Buyer Persona   Now that you know what a customer persona is, what you need to include, now let’s talk about how you can get the information you need.  Fashion is very dynamic and consumers are definitely using more...

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