I was excited to join the world of Entrepreneurship. I had quit my job, gone to fashion school and like every other creative, I was determined to turn my passion to profit. But nothing prepared me for the real world of business!
In no time, I was frustrated! I cried my eyes out running a business that left me constantly under pressure. I was out of cash and literally spent all I earned on the business with nothing to show for it. It was a real rat race!
One thing I can tell you, entrepreneurship is not easy! You have to keep working at it and slowly things will make sense. Although it can be an 'exciting' journey (because frankly I could do without that excitement) but it can also be a long and lonely journey. You pretty much lose track of everything in a bid to make things work. You are so consumed with the business that you spend less time with friends, family and you become a shadow of yourself - if you allow yourself to!
A lot of the things I learnt the hard way, I wish someone warned me about it. Nothing you learn in school prepares you for the real thing.
So this is me taking a trip down memory lane. I have made TONS of mistakes that if I had to write them all, I would fill an encyclopaedia so it was tough to pick these 7 but here they are. It's a really short read - just 1 page per mistake!
Here's hoping you will learn from my experience and avoid making the same mistakes I made.
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AND if you made mistakes as well, share them in the comments below and how you solved them. We'd love to learn from you as well! Don't forget to leave us a review too! 🙂
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About Me

Tope Williams-Adewunmi
FOUNDER, MARTWAYNE
A fashion entrepreneur passionate about helping people turn their passion to profit. Check out the home page for more of our business tools, online and offline fashion courses and PDF books.
This is one of the best fashion-related pieces I have read in a long time. It was all so real for me as a fashion designer and I know other people will connect with it as well. You captured your mistakes in words, such that I followed them to the letter and I definitely have learned a lot. This is priceless. God bless you ma’am.
Oh it’s a pleasure. I am so glad it is relatable. And really appreciate the feedback! Watch out for more books. Have a few more up my sleeve.
I can’t wait
😁
Hmmn. I was literally crying and depressed when I saw this PDF and then I decided to download it and found out it’s normal to feel this way and I learnt a lot from this piece. Now I have streamlined my mindset and buckled up again to become better. Thanks so much for sharing this. Especially the part of picking an aspect of fashion entrepreneurship. Sadly you don’t take on interns I wanted to apply.
I am so glad it helped you. Don’t worry, we all have felt this way at some point. You are not alone.