Loyalty programs have proven themselves to be a powerful means of increasing sales and motivating customer loyalty. And even if you do not have a formalized loyalty programme, what do you do for your current customers that you do not do for outsiders?
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For example, at Martwayne, our students are our priority and we go all out for them to help them succeed in their chosen ventures. Even those that have left still call us for assistance with setting up and referrals. We have also had events in the past where alumni get a discount by virtue of having come to Martwayne. .
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For our clients @garmentproductionhouse, we set up @gphmall to help them sell their products and we market them at every opportunity we get. .
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The reality is it costs a lot more to get a hold of new customers than it does to sell to existing customers. That is why it is essential you use marketing and other tactics such as loyalty programs to retain existing customers and encourage them to make repeat purchases, especially if you have a clothing line. But it also cuts acrss different areas of the industry.
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With a customer loyalty program all you have to do is offer benefits to frequent customers. Those benefits may be in the form of freebies, discounts, cash-back, gift cards, or other valuable incentives.⠀
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Create an attractive loyalty program for your business, publicize it, make it available to existing customers and watch your sales shoot up over time.⠀The best part is, it not only helps you retain customers but attract new ones as well.⠀
Fashion Business Tip: Create a customer loyalty programme
