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MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.
In ā£the very competitive fashion industry, a good Marketing Strategy is what sets you apart from the pack especially with the advent of numerous marketing means. It is very easy to get caught up in what other brands are doing but the truth is one cannot do it all. As...
3 Things you need to know before starting the Business Of Fashion
An overwhelming number of startup fashion businesses fail after they get started simply because they failed to figure out some basic things required to run the business successfully.ā In the last few years, South Africa, Kenya, and Nigeria have become the hubs of...
FASHION BUSINESS OPPPORTUNITY: Fashion Marketing Consulting
The fashion industry has a role for almost everyone; over the years, the roles have evolved so much. It doesnāt matter if you donāt have the precise technical skills of a textile designer or the artistic flair of the fashion illustrators. Because, with your knowledge...
FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist
The most popular brands we know today did not suddenly rise to fame. I dare say they didnāt even become the most popular brands because they had the best quality product. A brandās reputation is built through carefully thought-out, intentional steps and actions that...
3 ways to jumpstart a struggling fashion business
Is your fashion business struggling or going through a difficult phase? Have you been having poor sales, budget deficits, and low revenue despite your high operating costs? You are not alone! All businesses go through tough times too.Ā The good news is that you can...
Fashion Business Ideas – Fabric Shopping
Do you enjoy shopping? Are you knowledgeable and passionate about fabrics? If yes, then fabric shopping might just be the perfect for you. ā You might probably ask yourself if there is a market for it in Nigeria. Yes there is. We had a client in Canada who placed an...
Fabulous Ideas to Market Your Clothing Brand Online
The online clothing market is undoubtedly saturated. With so many clothing brands launching every day, it can be difficult to stand out from the pack and be noticed by consumers. But one of the best ways to make your mark is through online marketing, as it can help...
Factors to consider before changing your fashion business model
To run a fashion business that hits target goals, you will need to do more than make beautiful clothes. Running a fashion business, just like any business, requires a business model along with other factors. It may sound unprecedented for a fashion business to change...