The online clothing market is undoubtedly saturated. With so many clothing brands launching every day, it can be difficult to stand out from the pack and be noticed by consumers. But one of the best ways to make your mark is through online marketing, as it can help increase brand awareness, and you can easily track if your efforts are working or not.
As mentioned in our ‘How to Define Your Target Market’ post, it imperative that you tailor your marketing and sales efforts specifically to your target market in order to generate sales. Here are some tactics you can try out:
Inclusivity is not something to be seen as a trend—but a movement. It’s something that all brands must try to embrace and celebrate. Fashion brands, especially those that sell clothing, should have a wide range of sizes to accommodate most, if not all customers. And of course, your marketing should also reflect that with your choice of models.
If you’re selling dresses for small-framed women, your marketing materials should have “real” models in them instead of mimicking stereotypical ads that only feature models of one size. Pretty Me’s guide to the best dresses for petites notes that petite girls have a very beautiful and unique body structure, and it’s only right that they are represented. Tailor-fit some designs for the petite body structure to really make the match stand out. On the flip side, if you offer plus-sized clothing, the models you hire should not make your market feel alienated. At the very least, the clothing pieces you have should be worn on at least three types of models so customers can have a realistic idea of how the product will look on them.
Collaborate with an influencer
If you’re trying to target or cater to a niche market, it’s better to work with influencers like fashion bloggers and vloggers who have a considerable following. These people have a large following for a reason—their audience looks up to them and they respect their views and opinions. Influencers can do wonders in increasing your sales by recommending or even just reviewing your items.
When looking for influencers to collaborate with, A Small Business Trends article notes that you must first check their relevancy so you can be heard by the right audience. Have a look at the topics they write or talk about, the content they share, the brands they have worked with, and if their followers are in your target audience in terms of demographics and location. It’s an extra step, but choosing the right influencer is crucial so you can ensure that they can help you drive engagement and conversations.
Host a giveaway
Conducting giveaways, especially when properly done, can result in a lot of exposure for your clothing brand during the first weeks of launch. The initial period is critical because it’s all about gaining brand exposure, so you have to make sure that you come up with unique ideas for giveaways. It can be your own slate of products, or it could be other prizes. The only thing to keep in mind is that you should be promoting the giveaway as hard as you can on your website, social media channels, and other PR.
It would also best if you made it unique so more people would be compelled to join. For instance, a brand called Ringly that sells fitness trackers modified their giveaway by raffling off two products to the winner and their BFF. The giveaway became more fun because it was a shared prize, thereby increasing the number of winners and doubling engagement, too.
This article was written exclusively for martwayne.com
by Abi Cooker
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