Sophie, Author at Martwayne | Fashion Business Coach

How to make more money with your fashion business

by Sophie | Mar 23, 2021 | Business of Fashion

The fashion industry is very vast, with enormous opportunities. As a fashion business owner, you don’t have to earn money only from selling the clothing you produce. Adding other revenue streams is a smart move. Not only will it help you earn more, but it also gives you a sense of stability and financial security.

Even if your business is doing great, you can have more than you already do. Adding other streams of income will give you that something extra you might be seeking. Not only will it still be in the fashion industry, but it can significantly increase your income.

Inspired by the concept of “not putting all your money-making eggs” in one basket, we’ll be discussing 3 ways to add more revenue streams to your fashion business.

1. Special memberships

One thing a lot of people love is access to exclusive perks. With a special membership available to a limited amount of people for a fee, you can create a new revenue stream for your business. Benefits you can offer to members include discounts, freebies, or freestyling.

Depending on how big your fashion brand has grown, it can benefit from having an exclusive membership.

2. Subscription boxes

Another way to earn more with your fashion brand is by offering a subscription box of curated outfits. For the fashion lovers who love to shop for new clothing, you could curate a box of clothing on a recurring basis for a fixed fee.

For example, if you own a corporate wear brand, you could create a subscription box that sends four workwear outfits to your subscribers monthly for a fixed fee.

3. Wholesale

Starting a wholesale option is an effective revenue-generating stream. You can deliver your products to retailers at a lower price to earn more from selling in bulk.

Wholesale can be tedious, especially if you can’t keep up with the challenges of production. However, with my ebook on how to start a clothing production factory, you’ll be able to get started with little or no money.

4. Brand collaboration

Brand collaborations are an effective way to diversify your revenue channels. You can collaborate with other brands and come up with unique products or packages. Look out for other businesses that are complementary to yours, contact them and propose opportunities for working together. It could be annually, bi-annually, or monthly, it depends on the type of partnership. You will be surprised at how effective it can be.⠀

Can you think of more unique and interesting revenue streams for business owners? Let us know in the comments…

Would you like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building a successful fashion business.

5 ways to build brand trust on social media

by Sophie | Mar 2, 2021 | Business of Fashion, Uncategorized

Establishing trust in your business on social media is imperative for every fashion brand. It is perhaps even more important than sales. When customers shop at a physical store, they don’t have to be concerned about issues, like the quality of your clothes or being scammed.

Shopping and ordering on social media is a vastly different experience. Potential customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it’s up to you to quickly earn their trust and curb any skepticism.

Here are 5 techniques for earning trust online from your customers;

1. Use high-quality-images and photos

Quality content can do a lot for your fashion brand on social media. It sets you up apart and improves the way potential customers see you.

They can’t touch or physically see the clothing, all they can use to determine if they should make the purchase is the images you put up. If you take high-quality captivating photos and record videos, it will be much more convincing.

2. Put yourself out there

People like to know the stories and faces behind brands they love, it helps them connect with the business on a deeper level. You can create engaging how-to videos, behind the scenes, styling tips, or just photos of you wearing what you produce.

3. Use Reviews

With reviews, your brand can show potential customers what your existing customers think. It will help increase their confidence and trust in the quality of what you’re selling. Don’t use just Whatsapp screenshots, video reviews, and unboxing videos can also be used.

4. Have a consistent brand identity

From your logo and brand colors to your tone and personality, you must be consistent in everything you do and say. People will come to recognize your brand’s unique style and have more trust in it. Even when other brands steal your content, your audience will be able to tell it’s yours.

5. Provide a great customer experience

The best way to deliver trust is to surprise and delight customers. Give them what they asked for, but on top of that, deliver more, more service, more time, more convenience, and more sensitivity.

Building trust with potential customers is an issue all fashion business owners should take seriously. Even if you don’t have a brand that stands on its own yet, employing these strategies can help prove to your potential customers that your business is trustworthy and legitimate.

Have you developed other strategies to help build trust in your business? Share with us in the comments so others can learn from it.

If you’ll love to learn how to start a garment factory with little to no money I have a Step-by-Step Blueprint that can help you start and run it succesfully.

3 key steps to starting a successful fashion business

by Sophie | Feb 28, 2021 | Business of Fashion

help you Launching a fashion business can be the most exciting, invigorating but tiring thing you’ll ever do. There is the fulfillment that comes with it but also, the terrible nights that come by the side too! Do it well and your dreams will come true, get it wrong and you might have to give up on them.

For most of us, our fashion business is like our baby, we completely commit to it, as you should- that’s a free tip, you are welcome. However, after dedicating a lot of emotional energy and resources to making your fashion business work, it is sad when things go wrong. And, you don’t achieve the vision you had.

Successful fashion businesses make mistakes that can set a brick out of place and bring months or years of efforts crashing down. But, there are some steps you can take to ensure you are not starting off on the wrong foot. Take them and your business might weather the storms. Ignore them and your business will get swept up and forgotten. Here are three steps you can take to ensure your fashion business is up to the right start:

1. Write out a Financial Plan:

Finance is the blood of your business. You need a plan for getting enough of it. If you don’t get your plan right, you might find your business collapsing just as it is about to start taking more strides. As a result, you will need professional help setting up a flow to ensure you get the right type for your business.

2. Set up a Pricing Strategy:

You are setting yourself up for trouble if you are setting prices based on what you think they should be. If your prices do not consider the type of product you sell, the demand for it, the cost of your production, and more, then you might be getting yourself into a serious problem. We have an automatic cost & price Calculator that will price your products for profit.

3. Get a fool-proof Marketing Plan:

If no one knows what you are selling, they won’t come to you when they need your product. If they don’t trust your brand, they will not keep coming and they definitely will not recommend you to their friends who will then recommend you to their friends. These are the issues your marketing plan should be able to cover. Without a proper marketing plan, you will only have a shiny product that is not going anywhere.

Are there more vital steps you think entrepreneurs out there should know? Share with us in the comment section!

FASHION BUSINESS OPPPORTUNITY: Fashion Marketing Consulting

by Sophie | Feb 15, 2021 | Fashion Business Opportunity, Uncategorized

The fashion industry has a role for almost everyone; over the years, the roles have evolved so much. It doesn’t matter if you don’t have the precise technical skills of a textile designer or the artistic flair of the fashion illustrators. Because, with your knowledge of trends, fashion principles, and marketing, you can become a fashion marketing consultant!

A fashion marketing consultant gives fashion advice and recommendations to clients.

You will use your knowledge of fashion trends and principles to help your clients. They could be individuals, customers, and companies while working closely with businesses to identify their marketing needs and provide effective plans and strategies to boost sales.

Thanks to the internet, it is simpler to turn your passion into a career. You can brand yourself and create an online presence that will help you attract your first customers, and from there, you get to build that shiny portfolio!

However, getting your clients is one thing; ensuring they are satisfied enough to stay is another. You will need to go out of your way to learn about social media, SEO, email marketing, visual merchandising, reputation management, and image development will go a long way. Your clients need to be sure you know your onions if they will be trusting you with their businesses.

Fashion marketing can be challenging but also highly gratifying: Because you will not just be building your brand. You will also get to be a part of the success stories of other fashion brands as well.

Does this sound like something you are well-suited for? Do you know any other new fabulous business idea? Let us discuss this in the comments!

Visit our blog for other lucrative business ideas you can start. We also have online fashion courses to help you successfully start your fashion business. As we all know, execution is everything!

FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist

by Sophie | Feb 15, 2021 | Business of Fashion, Fashion Business Opportunity, Uncategorized

The most popular brands we know today did not suddenly rise to fame. I dare say they didn’t even become the most popular brands because they had the best quality product. A brand’s reputation is built through carefully thought-out, intentional steps and actions that can take years to build, but only a few hours to lose if damaged! Brands know this, which is why they are forever careful with their branding and who handles it.

Branding requires a mix of analytical skills, an inquisitive nature, and a keen grasp of what makes people tick. Do you have all these? Then you are already on your way to becoming a great fashion brand strategist. Your work will usually be in collaboration with the brand managers and the marketing team to make sure a consistent and effective brand message passes with every communication the brand makes with customers.

As a result, you will need to be at the top of your game, being proactive and anticipating future trends and the success of a product or service your brand is offering. You will provide positioning recommendations, guide market research analysis, and define brand elements and tone.

You will also need to gain industry experience specific to the brand you are working with, familiarize yourself with digital marketing, and hone your copywriting skills.

Unlike other career paths, there’s no specific training involved in becoming a strategist. But, a degree in business or marketing will be a good advantage.

What is the brand about; Why does the brand do what it does? To what end? All of these are questions you will help your clients get answers to. As a fashion brand strategist, you can either apply for jobs or work as an independent brand consultant for businesses to gain more experience.

In branding, you get to explore ideas and channel your creative juices! Does that sound exciting to you? Do you have what it takes? Let’ us know in the comments.