⁣I have a presence on social media, is it still necessary to have a website? ? ⠀

If you’re a business owner on the fence about getting a website, I’ll save you some time — you need one but not a self-hosted one when you get started.⠀

Since social media channels like Facebook, Instagram and LinkedIn give you a way to connect with customers and sell products at the same time; you might wonder why you would need anything but a social media presence to succeed in the modern world.⠀

While there’s nothing wrong with using social media to your advantage, it’s important to remember that there is more to marketing than having a social presence. ⠀

A website gives your fashion business a homebase, your clients can visit when they want to learn more about you and shop from you. You can show your authority as a growing brand on your website, gives you unlimited ways to nurture your leads into sales, gives you access to analytics and insights to build your buyer personas and so much more.

A website opens you up to a wider market searching for what you offer through search engines like Google & Bing. The best part is, you have complete control over a self-hosted site, so your website doesn’t just disappear for some unknown violation unlike social media pages.⠀

Finally, although your social media profile will help you to connect with people who are interested in your product or service, it is very limited. You need a website and you can start with a free Blogger or free WordPress site till you are financially ready to build a self-hosted website. I would advise you to buy a domain name though which is pretty cheap and link it with your free sites.

Do you think a website is necessary or your fashion business? Let’s discuss…⠀

Do you need a website? Chat us up as well and we’ll hook you up.

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