FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist

FASHION BUSINESS OPPPORTUNITY: Fashion Brand Strategist

The most popular brands we know today did not suddenly rise to fame. I dare say they didn’t even become the most popular brands because they had the best quality product. A brand’s reputation is built through carefully thought-out, intentional steps and actions that can take years to build, but only a few hours to lose if damaged! Brands know this, which is why they are forever careful with their branding and who handles it.

Branding requires a mix of analytical skills, an inquisitive nature, and a keen grasp of what makes people tick. Do you have all these? Then you are already on your way to becoming a great fashion brand strategist. Your work will usually be in collaboration with the brand managers and the marketing team to make sure a consistent and effective brand message passes with every communication the brand makes with customers.

 

 

As a result, you will need to be at the top of your game, being proactive and anticipating future trends and the success of a product or service your brand is offering. You will provide positioning recommendations, guide market research analysis, and define brand elements and tone.

You will also need to gain industry experience specific to the brand you are working with, familiarize yourself with digital marketing, and hone your copywriting skills.

Unlike other career paths, there’s no specific training involved in becoming a strategist. But, a degree in business or marketing will be a good advantage.

What is the brand about; Why does the brand do what it does? To what end? All of these are questions you will help your clients get answers to. As a fashion brand strategist, you can either apply for jobs or work as an independent brand consultant for businesses to gain more experience.

In branding, you get to explore ideas and channel your creative juices! Does that sound exciting to you? Do you have what it takes? Let’ us know in the comments.

Fashion business ideas; Corporate Clothing Retail

Fashion business ideas; Corporate Clothing Retail

Are you thinking of turning your love for corporate clothing into a successful business? You absolutely can by producing & retailing them.

All it takes is knowing what it takes and where to start. By taking the right steps, you can launch a corporate clothing line and successfully grow it.

Passionate about starting your corporate clothing brand? Read on to learn how to; 

 

How to Start your Corporate clothing line

 

1. Select a niche

One of the most important things to sort at the beginning is your niche. Figure out what you want to laser focus on; the target could be business casual clothes for plus-sized women or maternity-corporate clothing. 

Whatever niche you decide to go for, ensure the size not too small or big.

 

2. Work on your business plan and budget 

When starting, you need a plan, but it must not be a very elaborate and detailed business plan. With a carefully thought out plan, it will be easier to draw up a budget. 

Don’t forget to plan for important startup costs such as your samples, production, training, sales, and operational costs.  

 

3. Source for funds

To fund your corporate clothing line you could reach out to family members, friends, potential investors, or start without what you have. Yes, it’s possible, and we have a detailed blog post about starting a fashion business with little to no money here.

 

4. Organize the business

Now that you sorted out your business plan, niche budget, and even startup funds, you can start organizing the business. First, you’ll want to choose a business entity type, register the business, choose a business type and get the necessary licenses. 

 

5. Create your designs and samples

After going through all the initial preliminary groundwork, you can start creating your designs and clothing samples. You need to find the manufacturer for your brand or produce yourself with high precision and attention to detail.

This aspect can be fun and frustrating at the same time, but it will be worth it in the end when you see the results.

 

6. Test your market

Take your samples to the market (not literally) to get feedback, make improvements and make other business decisions. You can show them to your family, friends, co-workers using whatever medium you prefer.

At this stage, you should also figure out packaging, shipping, delivery, and marketing.

 

7. Launch

You can now finally officially launch! 

All you have to do at this point is focus on consistently growing and scaling up the business. Find unique and entertaining ways to market the business and expand your customer base.

 

It will not be easy, but it will be worth it! 

Can you think of any more fabulous fashion business ideas we haven’t covered? If so, we’ll love to hear about them!⠀

Recommended Resources

Want to Produce Your Clothing Line? Learn How to Start a Clothing Factory

Fashion Business Growth Tip: Use Compelling Images

Fashion Business Growth Tip: Outsource to Grow Your Fashion Business

What are you doing about the Coronavirus pandemic?

What are you doing about the Coronavirus pandemic?

If you’re religiously following updates & watching the news, you can be forgiven for feeling like the coronavirus pandemic is more or less an apocalyptic event.⠀⁣
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You’re probably scared, anxious and concerned about how hard your business will be affected by it which I totally understand. We will get through this. You just need to stay calm and work on a plan.⠀⁣
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If you’re in seriously affected areas, please shut down and work from home for your safety and that of your staff. We, at Martwayne, have closed down for 2 weeks for this very reason. But it is not a holiday for us. We are working hard on our online courses and plan to launch the Costing and Pricing Online Course this weekend. ⠀⁣

Identify what triggers your fear and anxiety and avoid being exposed to it. Enjoy spending time with your loved ones. STAY SAFE & DON’T PANIC!⁣

Now is the time to take online courses that will help your business. Use this time to reevaluate and revamp.
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Use the time & tools at your disposal, to seriously evaluate your business. What areas can you improve on? What steps do you need to take? What can be made better? Do you need to refresh your website or social media pages? Do you need to improve your craft? Write everything down and work on a plan to come back stronger.

Happy International Women’s Day

Happy International Women’s Day

⁣Between working, managing the home and running the world, women deserve to be be celebrated every single day.⠀

May we continue to stand strong, inspire & uplift together despite the challenges we deal with.⠀

Happy International Women’s day ?

Fabulous at 40

Fabulous at 40

And that’s how I turned 40! My goodness! This chic is getting old but I definitely don’t look bad at all! Initially I was wary of turning 40 – terrified almost – but now I am extremely thankful. ⠀

My biggest thanks to God for bringing me this far and for changing my mindset this year. Thank you to everyone who has rooted and supported me in one way or the other. Cheers to many more years ahead! Happy Birthday to me!

Thanks to my awesome awesome photographer: @frkuti_studios and my make up artist: @nikky_glam⠀for making me look soooo glam! I cannot even believe this is me. But it is! You all need to totally check them out!

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