Why Gratitude is Great for Business

Why Gratitude is Great for Business

The Simple Act of being Grateful

Last Thursday, we had International Speaker & Director of Nigerian-Bollywood Netflix Hit, Namaste Wahala talk to us on our free Instagram LIVE Webinar on the topic:

How to Use Positive Affirmations, Positive Thinking & Gratitude to Achieve Defined Goals

We are one work-week into 2022 already! One of the things business owners must be watchful of is the ability to fall into a place of unthankfulness.

Perhaps you didn’t achieve your set goals for 2021 or it’s barely a few days into 2022 and #dettydecember got you so bad, you are feeling frustrated by the pinch of an empty bank account.

Now is the time to get into the right mind frame of being positive and thankful that you at least had money to spend and why gratitude is so important for your business.


Gratitude is a positive emotion that involves being thankful and appreciative

Like we said last week, gratitude is a positive emotion that involves being thankful and appreciative. It stems from recognizing that something good happened to you.

Worrying never solved anyone’s problems. Rather, it amplifies it. Gratitude on the other hand works the exact opposite.

Expressing gratitude has been scientifically proven to have several mental and physical health benefits.

  • It gives you clarity on what worked.
  • Clarity leads to Inspiration.
  • Inspiration leads to motivation.
  • Motivation gets your creative juices flowing and when that happens,
  • you are better positioned to reach your goals.

It’s like a domino effect. When your creative juices starts flowing, it increases your productivity, fosters teamwork (If you have a team you are working with), enhances empathy and reduces aggression.

Gratitude also helps improve your self-esteem which naturally also translates into your business.


How to be Grateful


Life is tough yes but instead of murmuring and grumbling, why not practice gratitude? There is so much to be thankful for.


  • Be thankful for that business plan you had but haven’t yet executed.
  • Be thankful for the fact that even if you don’t have a business plan, you know you need one.
  • Be thankful that 1 person who didn’t know you bought your product, even if it is just 1.
  • Rather than being sad only 1 person bought from you, be thankful that it, in fact means someone out there likes your product. That is your proof of concept right there. Then you can double up your effort to find more people.
  • Be thankful for that repeat customer even if they aren’t yet as many as you want.
  • Be thankful for that knowledge you acquired for your business over the holidays.
  • Be thankful you are still in business.
  • Be thankful for that repeat customer even if they aren’t yet as many as you want.
  • Be thankful for that knowledge you acquired for your business over the holidays.
  • Be thankful you are still in business.

And above all, be thankful that you don’t have all you desire because if you did, what else would inspire you to keep going on? What will the next challenge be?


How to practise gratitude in the workplace


With Customers:

Thanking your customers for patronizing you in the past year is an amazing way to bring in repeat business. However, it should not be done with the intention to get new business or from a transactionary perspective.

You can send out a free gift that won’t cost you much or a broadcast or email message to your core customers to show appreciation. I’ve already created mine to customers on my mailing list and plan to send it out this week.

With Employees:

Thank your collaborators and employees (if you have any) for giving their best to their work despite challenges in the new year.  Simply calling each one to say thank you. Or having a group meeting specifically to thank them at the end of the week.

Or maybe ordering a meal to celebrate the new year or even a bonus at the end of the month if you can afford it.

With Employees:

In fact this is the most important. You have to also appreciate yourself and your efforts to motivate you to do better. It goes beyond self-praise. Treat yourself to a nice meal. Buy yourself something you always wanted. You also deserve to be appreciated for all your work. Without you, all else will crumble.

Learn to show gratitude in the workplace - to your customers, to you employees and also to yourself.

It might be tough to always be grateful but like we said in the Live, at the end of every day or every week, take stock of 3 things you are grateful for and start the new week with what you hope to achieve and be grateful for. Whether we like to admit it or not, everyone has something to be thankful for.

So dear business owner, recognize that something good has happened to you. Recognize that even in the little steps, you have made progress.

Spend a few moments, think about the happenings in your life and your business. If you're struggling with how to start this practice, these free worksheets will help you. Simply download them and start to put them to work asap!

I guarantee you, your mindset will change for the better and you will begin to attract positivity into your life. Is is simply the law of attraction at work!

So... quick exercise. Think of one thing you are grateful for and let us know in the comments below what you are grateful for.

I’ll start with mine in the comment section.

PS:

If you missed the Instagram LIVE Webinar with Hamisha, you can check it out again at this link.

It’s 2022! Happy New Year!

It’s 2022! Happy New Year!

We wrapped up 2021 in style and we are already on Day 4 in 2022! Welcome to the first working day of the year - even though the day is spent already and we are hitting Day 5 already! The year is already going at whirlwind pace!

For me, this year is all about affirmations and self-proclamations!

As I checked out the 2021 Macy's Christmas windows at Herald Square, I was struck by the overwhelming theme of 2021's Christmas windows. It was all about self proclamations and self-belief!

macys christmas window

Others the window with the bear had:

‘You can do it! You are great!’

Which is why for me, 2022 is not about resolutions but about changing mindsets. Self belief is the greatest of it all! Whatever you want to achieve in 2022, believe you can do it!

Of course, I know this is not all up to me. Which is why I made this my affirmation for 2022 and beyond.

So for me, I have it all laid out using Bible verses.

- Map out the vision clearly as stated in Habakkuk 2:2:

Then the Lord answered me and said:

“Write the vision
And make it plain on tablets,
That he may run who reads it.


- Write out the action steps using the 8 pillars we learnt yesterday from our final speaker for 2021, Karishma Chugani, an Integrated Health & Nutrition Expert. If you missed it, you can watch the rerun here.

- Stamp it with self affirmation with Philippians 4:13 backing it with prayers.

- Continue to hold on to the faith as written in Hebrews 11.1:

Now faith is the substance of things hoped for, the evidence of things not seen.

Continue to believe till it happens. Just as it says in this Macy's 2021 Chrismas window display.

macys december christmas window

May 2022 hold the promise we all wish for. Have a fantastic year ahead!

PS. We have great things in store for you in 2022 so watch this space!

Believe in Your Product

Believe in Your Product

A lady chatted me up last week. She was quite discouraged and wanted to abandon her product in favour of what she felt was easier in order to reduce the returned work from her customers. Her confidence had taken a huge battering and she felt it would be easier to give customers what they wanted rather than creating what she loved creating.


I asked her what she felt the problem was and why there were so many returns. And she was honest. The quality of her work was bad.


In my opinion, the solution was easy!


I told her to take more courses and keep practising. In my opinion, she needed to keep practising till she became the best at her product. And naturally, when she believes she is the best, that confidence will shine through and it would boost her sales. In fact, her confidence will be so infectious, it will attract customers! 


If you don't believe in your product, no one else will. And if they don't, you won't make sales, your business will suffer and you will shut down! It is just that simple!


believe in yourself

According to an article by neuromarketing.com,


'It’s a sales maxim that believing in the value of your product or service is essential.

Logic dictates you should believe in what you sell. If you didn’t, sales would become a process of unethical manipulation in which you convinced customers to make decisions they would regret later.'


Actually, some people are brimming with so much confidence even when they know their product is not so great! My assistant told me the story below recently.


A lady bought a really nice product on Instagram but when she got the product, it was far from the picture she has seen on the vendor's page. She requested for a refund but the vendor gave detailed and specific reasons why a refund was impossible. In fact, she tried to convince the lady that the product was exactly what she had seen on her page. She was that confident in her product - even though inferior.


Of course I am definitely NOT in support of her selling inferior products but just imagine how far she would go if that product was actually the real deal! She would have repeat customers and her referrals would skyrocket!  This is the power of Confidence!


ZIG ZIGLAR

If you believe your product or service can fulfill a true need,

it’s your moral obligation to sell it.

Many Entrepreneurs lack confidence in what they do even though what they have to offer is great. Some even find it difficult to display or talk about what they offer to potential buyers and then wonder why business isn’t so great.  Some even claim 'they are shy'. To me, if you are shy, then you are not ready to do business!

If you are finding it hard to make sales, confidence might just be the solution to the problem.  


So what exactly are the benefits of brimming with confidence in your product?


benefits of being confident in your product

  • Confidence helps you sell the product. If you believe in your product and what it does for people, you can sell ice to the eskimos. You will speak boldly about the benefits to the customer till the buyer is convinced and if you deliver what you have promised, they will come back for more. 
  • Confidence also helps you manage objections from customers. You know how valuable your product or service is and can easily defend it. 
  • As an entrepreneur, your goal is to develop interest in your product, know the product and trust its quality. How exactly can you do that if you don't believe in the product or service you are rendering. It is vital to the business that the product isn't ridiculed. State the benefit of your product to the buyer and emphasize what they stand to lose if they don't get your product. 
  • Confidence in your product means you want you product to be perceived in the best light possible. And this is where packaging comes in. Packaging boost confidence. 'Dress' your product or service in a manner that would always attract the customer. It could be your ebook cover, your website landing page, your instagram handle or even a physical product. Awesome pictures of that make-up palette or that jewellery will definitely help you sell the product and make you proud!
  • Confidence it improves your mental health and puts you in a state of tranquility. When you are in a state of calm, you perform better and attract more buyers. 
  • Lastly, when business is tough, your confidence keeps you pushing on because you truly believe in the power of the product to transform lives. 


So, tell me, entrepreneurs. How would you rate your confidence level? Share in the comments below.

If this helped you, please share


Recommended Resources

How to Articulate the Value of Your Product (Effectively) | BNM#11

How to Create Your Ideal Customer Avatar

10 Ways to Boost Sales Online

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If you always wanted to know how to manipulate your darts to create beautiful designs, this Youtube video will teach you step-by-step DART MANIPULATION, SLASH & SPREAD METHOD. 

You can check it out here:

 

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Don’t forget to check out the Pivot Method of Dart Manipulation after this video as well. 

Enjoy this one and please leave your comments. And also PLEASEEEEE SHARE 🙏🏽🙏🏽🙏🏽

DON’T FORGET TO SUBSCRIBE!

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You can check it out here:

sewing invisible zipper

 

I will work on the other videos mentioned in the video and upload them as well.

Enjoy this one and please leave your comments. And also PLEASEEEEE SHARE 🙏🏽🙏🏽🙏🏽

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5 ways to build brand trust on social media

5 ways to build brand trust on social media

Establishing trust in your business on social media is imperative for every fashion brand. It is perhaps even more important than sales. When customers shop at a physical store, they don’t have to be concerned about issues, like the quality of your clothes or being scammed. 

Shopping and ordering on social media is a vastly different experience. Potential customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it’s up to you to quickly earn their trust and curb any skepticism. 

Here are 5 techniques for earning trust online from your customers;

1. Use high-quality-images and photos

Quality content can do a lot for your fashion brand on social media. It sets you up apart and improves the way potential customers see you.

They can’t touch or physically see the clothing, all they can use to determine if they should make the purchase is the images you put up. If you take high-quality captivating photos and record videos, it will be much more convincing. 

2. Put yourself out there

People like to know the stories and faces behind brands they love, it helps them connect with the business on a deeper level. You can create engaging how-to videos, behind the scenes, styling tips, or just photos of you wearing what you produce.

3. Use Reviews

With reviews, your brand can show potential customers what your existing customers think. It will help increase their confidence and trust in the quality of what you’re selling. Don’t use just Whatsapp screenshots, video reviews, and unboxing videos can also be used.

4. Have a consistent brand identity

From your logo and brand colors to your tone and personality, you must be consistent in everything you do and say. People will come to recognize your brand’s unique style and have more trust in it. Even when other brands steal your content, your audience will be able to tell it’s yours.

5. Provide a great customer experience

The best way to deliver trust is to surprise and delight customers. Give them what they asked for, but on top of that, deliver more, more service, more time, more convenience, and more sensitivity.

Building trust with potential customers is an issue all fashion business owners should take seriously. Even if you don’t have a brand that stands on its own yet, employing these strategies can help prove to your potential customers that your business is trustworthy and legitimate.

Have you developed other strategies to help build trust in your business? Share with us in the comments so others can learn from it.

If you’ll love to learn how to start a garment factory with little to no money I have a Step-by-Step Blueprint that can help you start and run it succesfully.

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