How To Effectively Promote Your New Fashion Brand
To stand out in the crowd, you need to figure out effective ways to promote your fashion business. You and I know that numerous businesses keep sprouting, yet not all of them even survive the first 2 years as reported by the Bureau Of Labour Statistics as reported by Fundera. Moreover, the advent of covid -19 also contributed to the need for businesses to go digital…Well going digital has long been existing, but it increased drastically in 2020.
As a result, e-retail sales account for 14% of retail sales worldwide, which has been predicted to increase to about 22% in 2023 irrespective of the global economic state, now is the time to start! Fashion trends are very volatile, consumers are having more options to choose from and ready to hop on the next thing. However, you can still attract your customers with the right marketing strategies.
Despite the fact that a lot of brick-and-mortar stores shut down, statistics still show that some Fashion brands made some enormous sales during the pandemic.
Okay let’s get on with it!
Below are 3 ways to effectively promote your fashion business, especially a new brand.
#Get Social
Social media is active all the time, so besides posting daily, make sure you’re consistently dishing out quality and engaging content.⠀
Easy ahan??? Let’s dive into the next one!!!!
#Influencer Marketing
- A type of social media marketing.
- It involves the use of endorsements and product mentions on social media platforms.
- It is a well-trusted social proof.
Having said that, we have to realize that people no longer depend on or trust TV ads, more so, not every fashion brand can afford that.
Consumers want a form of proof that can make them trust your brand. Hence the more reason you need to pick the right influencer. The right influencer communicates with the right crowd. Some influencers get money or your products in return for their services. Yeah, it might seem like an expensive investment, trust me, it pays off when done correctly.
This brings me to my final tip!!!
#Collaboration
I cannot overemphasize the benefit of this. Now is the best time for every fashion brand to put their best in all they do. No room for mediocrity. Work on your strength and collaborate with people that can promote your business effectively. Eg, collaborate with photographers, models, in fact, outsource whatever might slow you down including your marketing and production. If creativity is your core strength, then build on it and get yourself an outstanding team.
One bonus tip>>>>>>
#Get a Website!!!
There is no e-retailing without a website and if you want your audience to know you exist, find you on google search, then owning a website is inevitable. Moreover, a website allows your audience to know more about you through your company profile, blog posts, podcasts, events, etc. Check out this article on how to improve your website traffic.
In conclusion, your website is also a good data source. You can review your marketing and advertising strategies to know what works best and study the trends to make informed decisions. That being said, which of these ways would you love to start with ? Well all 4 ways discussed have their specific benefits, so you can start applying them one after the other.
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