How To Write Good Fashion Product Descriptions
A good product description highlights the key features and benefits of your products in the most intriguing ways while keeping them optimized .It is one thing to have few words to describe your products and it is another to make sure you persuade a potential customer Hence, it is not only about the words and the images, it has to lead to sales and conversion.
WHAT IS A GOOD PRODUCT DESCRIPTION?
A product description simply gives an overview of the details of a product. It states the features and the benefits of the products and also gives the consumer the reason to purchase your product.
It is powerful enough to convert a visitor into a potential customer and also capable of putting them off done the wrong way.
Gone are the days when consumers used to purchase goods online just for the sake of convenience and limited availability of online stores. Some shoppers want to know the nitty gritty of the fashion item they are about to purchase.
They are curious about the fiber content, durability, fit, does it have a multiple styling option? Are there any reviews? and the questions go on and on…..
So really you want to do this and do it the right way.
In simple terms, a good product description should
In some cases , it may include videos and frequently asked questions. So it’s up to you to decide how you want your customers to feel.
Why Do You Need a Good Product Description?
Still not convinced about how this affects your customers? Let me give some facts. According to statistics, they play a key role in the purchasing decision of your customers. About 87% of consumers place high importance on how products are described. Consequently, it could give them a reason to buy or do otherwise.
Are you are aware that 50% of customers also return products due to the fact that the product did not match the description. Statistics has also shown that about 98% of consumers decide not to buy a product as a result of inaccurate product description.
Okay here is the gist, writing a good product description does not have to be a hassle. Follow the tips discussed in this article and put yourself on the right path to making more sales and conversions in 2021.
Okay let’s get right into it!
Converse With Your Ideal Target Audience
Setting up an online store or a website already means you have done your market research right?
You know who your target market is and have an ideal knowledge of what it means to have an optimized website.
So you want to write a product description that will resonate with your target audience. You want to go personal with them . Make them feel like it’s the same brand they relate with on your social media platforms. Are they very formal people? Do they like slangs? Would they relate with emojis? What questions do they ask frequently.
Make them feel the same way as a client standing face to face with you will feel. In other words, understand your customers’s lingo.
Everyone loves a good story, so make sure you evoke an emotion when describing your product. Your product descriptions can describe how the idea for the product was born, tell them how they will feel in it. Explain to the production process or materials. Give them the feel before they even buy it.
Here is an example of a brand that understands her customer lingo and tells a story without missing purpose of the product description.
JENN ARDOR has clearly stated some key features, the materials used, where to wear the shoes to and how you will feel in his pair of shoes.
Straight and concise, yet with a story around it.
Include Reviews and Ratings
Finally ,Including a social proof in your product description goes a long way in making people feel comfortable with buying your products. Consumers naturally want to know if other people have used your products, how did they feel? Was it easy to use? Does it tally with the description? Adding reviews and images of other clients can help emphasize the benefits and features you have included in the description.
- Highlight the most valuable features.
- Use videos and creative demos to excite the consumer.
- Ensure your product description is optimized for the web.
- Communicate as clearly as possible.
Your product description is a powerful sales tool. Make it good enough to yield more sales and conversions in 2021.
Has this article helped you? Share your thoughts more ways to write a good Fashion product description.
⠀A Fashion career such as “fashion writing ” is for anyone who perhaps loves to air her stance , creative and thinks out of the box. Someone who would love to cover and write their views about events and trends around the world of fashion. Fashion writers keep their audience aware of the latest styles and industry trends. They attend fashion shows, interview fashion designers and models and also write articles for a variety of media including fashion magazines, advertising publications, newspapers, online forums and blogs.
They work alongside fashion public relation officers to produce editorial copies for the extensive fashion media industry. Fashion writers work with newspapers, magazines, fashion websites or blogs, and television stations.⠀
The daily life of a fashion writer is exciting, fun and unpredictable. They may be required to work long hours either alone or assisting the editors or the PRs.
In recent times, the influence of the internet and technology on this Fashion career path has grown tremendously. Consequently making it easier to source information, reference images , documentaries and even past events.
In conclusion, as glamorous as the fashion career sounds, talent and hard work are key factors to becoming a successful Fashion Writer.
Do you think fashion writing is a career path for you?
Can you think of any more fabulous fashion business ideas? Let’s discuss.⠀⠀⠀⠀
Don’t forget to visit martwayne for other great fashion business ideas.
Fashion Public Relations
In as much as choosing a target audience for your business is not always easy, there are times when you will need to re-evaluate your business. The truth is that nothing is really constant, not even your market. The fact that a certain demographic was earning a particular figure 5 years ago, does not mean the money will still have the same value neither does it mean their needs can’t change.
More so, with the advent of the Covid-19 pandemic, consumers are being challenged to evaluate their priorities which has ultimately led to new needs and spending criteria.
Some common reasons why you may need to change your target audience are discussed below :⠀⠀
1. When the target audience is too small -if your target audience is too small, you won’t be profitable, it should be big enough to generate profit.
2. When the target audience is too big – When you’re trying to speak to everyone, you will end up reaching no one. Narrow it down to the relevant people but don’t make it too slim.
3. No buying power: Your customers need to have a buying power that can afford your products. If they don’t have enough money to buy your products, then they’re not the right target for your business.
4. Expansion: Sometimes with new innovations and market needs, you’ll discover other opportunities. Such opportunities might lead to an expansion and massive growth. Hence, the need to evaluate who your customers are.
For instance, some Fashion Brands and Garment production Houses have leveraged the covid-19 pandemic to increase the production and sales of nose masks and medical scrubs. Such opportunities come with expansion and a new marketing strategy. Consequently, the need to change their market.
With the evolution of the market as well as the business environment, changing your product consumers can be very useful.
Peradventure you made some wrong generalizations at the start of your business and you see a need to change your target audience, do not hesitate to do so.⠀If bigger companies have been able to do this successfully, so can you.⠀
Do you think it’s necessary for your business to change its target audience? ⠀
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You need to promote your business on Google so your customers can find you with ease.
Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.
All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.
Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.
1.Highlight your Benefits and Features
There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.
For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.
2. Optimize Your Website
An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.
Check out The Best Five ways to Improve Traffic on Your New Website for more details on website optimization.
3. List On Google My Business
With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result, promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.
4.Start a Blog
People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google. However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.
5.Use Your Social Media Effectively
In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.
In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.
If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.
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Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.
We are going to look at five easy ways proven to improve traffic on your new website:
Search Engine Optimization (SEO) Tools
Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines.
One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention.
For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.
Effective Content Marketing
Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs.
Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run.
You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.
The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.
Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.
Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website.
Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.
Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience.
Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience.
You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.
With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow.
Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.
Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.
Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual.
This article was written exclusively for martwayne.com
by Alexis Carson.
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Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.
However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR
Public Relations involves communicating the personality of a brand, new ideas and achievements. In return, helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.
Having said that, what exactly do Fashion PRs do?
They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:
– Editors and Media Houses
-Fashion Event Organizers
-Celebrities and Influencers
Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.⠀
As a Fashion PR, what skills do you need?
Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.
More so, you need to be proactive, innovative, creative and multitask.
You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential.
Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times, an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.
Anyone who wants to run a successful Fashion Business should not underrate or dis-regard the relevance of any form of marketing. The article, 5 Rookie Mistakes to avoid when starting a Fashion Business further emphasizes the essence of marketing and brand awareness
Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.
Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.