How Can Digital Pattern Making Transform Your Business?

Did you read my last post? If you didn’t, click HERE to read it. This post is a sequel to BNM #16. I had the privilege of hosting Tochukwu Chukwuma, Creative Director of Toyadinma. My first interaction with 3D was with Tochukwu in the most unlikely places.

I had asked her about what she would like to discuss at the webinar, and these were her words:

‘I like discussing Fashion as a tool to empower not only people but a nation. The capacity that lies within us when we are not only consumers but creators. We tear things apart and discover how things work and how to apply them.

I believe this is what technology does for us. It has opened possibilities to us. It helps us think in detail and in larger scales. Most importantly it enables us to work efficiently, effectively, and be more productive in our process of garment production starting from the idea to sketch, textile sourcing and manufacturing, through sampling, laying, cutting, finishing using technology. 

The full cycle of the creation of a garment is fully revolutionized in a new way by infusing tech. The time is now for us all to start looking within at our workflow and explore better, effective, and efficient methods through tech in fashion.’


I totally agree that now is the time for you as a Fashion Business Owner to leverage technology to enhance your business.

Click the video below to listen to our discussion on how you can adopt 3D pattern drafting and what it can do for your business

In addition to what was discussed in the webinar, here are some applications you can explore .


In Conclusion

Digital Pattern making can give better control of your production process, you can see the overall look of the design in real-time. You can decide to have a digital runway for your next release, create custom-made avatars.

There speculations in the industry that digital fashion might overtake fast- fashion. If that eventually happens, you definitely want to be among the brands making waves right? 

Did you enjoy reading this article? , share your thoughts on digital pattern making with us in the comment section.

Join our live webinars on Thursdays, 8 pm WAT. 

Also, visit our YouTube Channel to get the full playlist of our business podcasts and webinars.


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Why You Should Adopt Digital Fashion In Your Business

Digital Fashion ,amongst the many disruptions of technology in the fashion industry gained a lot of traction during the COVID -19 pandemic.  Though not a new concept, it definitely gained more awareness in a bid for fashion brands to adapt to the current global situation.

Thus, more brands were open to adopting digital methods of prototyping, virtual runways, amongst many other benefits. Let’s have a overview of what digital fashion really is.

What Is Digital Fashion?

 Digital Fashion is the visual representation of clothing built using computer technologies and 3D software, thus serves as an interplay between digital technology and couture.

By Wikipedia.

It is the manufacturing of clothes with the use of pixels as against fabrics. The advent of covid-19 has created a new normal in the fashion industry and digital fashion has provided a means to cope with some of these changes. Consequently, increasing the possibilities of building a more sustainable brand

Just as in the traditional design process, digital fashion also needs to be translated from design, to pattern, sewn and then simulated to view the outcome.

In episode 16 of Business Webinar by Martwayne, we talked about digital pattern making. Why it’s a better approach compared to the traditional pattern drafting.

Take for instance, you run a garment factory, the more jobs you have means, you need to get more tailors/ pattern makers . This could translate to spending more time, money , whether it is direct or indirect . You agree with me right?

What if there was a way to cut down these expenses and even shorten the sampling time. Well I can tell you for free that with digital pattern making, this is possible. Click the video below to watch the full episode of BWM #16 .


The Evolution Of Digital Pattern Making

CAD (Computer Aided Designs) pattern making has been existing since the early days of Fashion Design, companies such as Gerber, Opitex, etc are among the early pioneers.

Despite the numerous benefits of digital pattern drafting, the technology was not accessible to the majority.

The cost of acquiring and sustaining this software was far too high for small-scale businesses.

In recent times, more software has been developed in order to bridge this gap,

thus making digital patterns a more accessible way to create clothing patterns.

It’s no surprise that it is fast becoming a popular method and is starting to replace the traditional paper pattern drafting. Visit Garment Production House for Digital Pattern Prototyping.

Some Benefits of Digital Pattern Making Are;

  • Better Precision. 
  • It is faster, thus saves time.
  • Saves space.
  • Can be easily shared in different file formats e.g pdf, SVG, etc.
  • Helps in space management.

In Conclusion

Digital Pattern making can give better control of your production process, you can see the over all look of the design in real time. You can even decide to just focus on digital pattern making, virtual sampling , etc.

In the episode 18 of BNM, I talked more on the applications to use as well as examples of fashion retailers already making waves with this technology.

Did you enjoy reading this article? , share your thoughts on digital pattern making with us in the comment section.

Join our live webinars on Thursdays,8pm WAT. 

Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

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How Do You Effectively Articulate The Value Of Your Product?


Have you ever wondered why people say “Sell the Value, Not the Product”

Well, that’s because building a brand is about selling value to your customer, not the products or services. However, you also need to know how to effectively articulate the value of your products to your customer.

 People come to my inbox and lament about how they are not selling. I visit their pages and tell them instantly, I don’t know what you are selling>>>>>>



Before I go further, Click the podcast below to listen to how tips that will help you effectively craft and articulate the value of your products.

<<<<<<So back to our discussion.

So yes, you make clothes. I can see that. And yes they are nice. I can also see that. It might seem obvious to you but not to anyone else, so you need to clearly understand and articulate what you are offering to make me part with my hard-earned money.

Your business must have a promise to fulfill each time a sale is made. It could be in the form of an experience, a story you are telling. Perhaps it’s even a particular feeling.

Do you want your customers to feel happy, confident, or sustainability-conscious when they buy your product?

Then sell that to them! Be consistent in your brand message, sales copy, website, and newsletters.

Read this article for more on writing a good product description.

Never assume your customers know, rather let every piece of content you share tell your Brand story effectively.

We would love you to share your thoughts with us in the comment section.


Business Nugget By Martwayne


A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!



WHY YOU SHOULD STOP LEARNING (And Start Implementing) |BNM #10|







What Are The Strategies To Increase

Online Sales?

Have you read my previous article on 10 strategies to increase online sales? If you haven’t, then HERE is the link .  In today’s article, I have discussed 5 more strategies that can boost your online sales.



6. Influencer Marketing


Another Strategy to increase your online sales is collaborating with an influencer.

You have to realize that people no longer depend or trust TV ads, more so , not every fashion brand can afford that. Consumers want a form of proof that can make them trust your brand . Hence the more reason you need to pick the right influencer.  

The right influencer communicates with the right crowd . 

Some influencers get money or your products in return for their services. Yeah it might seem like an expensive investment, trust me , it pays off when done correctly.


7. Target Look-alike Audience On Facebook Ads


This is actually one of my favorite strategies. I find it really fascinating and more importantly, yields tremendous results.

Facebook ads for boosting online sales

Targeting look-alike audience on Facebook ads simply means Facebook can place your ads in front of Facebook users that are similar to the audience you have created on Facebook . Thus Facebook uses the data you already have to expand your reach.

You will agree with me that it is an inexpensive way to increase your brand awareness right? 

8. Attribution

As the word implies, attribution -Ascribe the right conversion to the appropriate digital channel. You need to study your conversion pathways in your Google Analytics, for instance, so as to actually know where your conversions and leads are generated from. Being able to identify what is working and what is not, will save you some money and time to invest in the appropriate channels.

Study Your Analytics to boost your online sales

9. Study Your Analytics


A major benefit of digital marketing in the fashion industry is the ability to measure the impact of the the digital channels used , just as discussed in Google analytics for instance can give you insights into the demographics of your customers, 

an average number of people that interact with your website, in fact, you can get data on real-time events, such as the pages the user is on, actions taken, time spent on each page, etc. Keeping an eye on your analytics can help you identify the most effective digital platforms.

In conclusion, before you implement any of the strategies above, ensure you have a clear goal. Are you working towards increasing your brand awareness or perhaps, you already have a large audience, you just want to get more sales . Either way, knowing exactly what you want will guide your contents, sales copy, ads, etc

Product review increase your sales

Never Under-Estimate Your Product Review


Today’s consumers’ place a lot of importance on social proofs from other customers. Perhaps even more than a sales copy and an ad from an influencer.

 Including feedback on your website, social media handles, online stores, product descriptions, and emails help build more trust amongst your customers, consequently increasing your sales.


Now that I have shared all the 10 strategies ,which one would like to start with? Share with us in the comment section .  Don’t forget to join our live webinars on Thursdays, 8 pm WAT. 

Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.


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Online Marketing Strategies For Small Business

Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today’s article is a continuation of the “HOW TO INCREASE SALES ONLINE”. Here I shared 10 strategies to boost online sales, especially as a small business owner.

But before we fully dive in, What is online marketing?

“It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience”

Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way.


Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.

So, let’s get to it.



Here are 10 online strategies  you can adopt in your

Fashion Business.


Build a Bio persona to boost online sales

Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.

This will help you write the appropriate sales copy that will make them convert to customers.



Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.

Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide. 



If you haven’t been thinking about ranking on Google, then now is the best time to start doing that.  Check out this article on SEO ranking factors by Optinmaster . One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.


Build a Bio persona to boost online sales
You need to spend some quality time doing your keyword research, understanding what your customers are searching the web for and how you can appear during their search. You should consider incorporating your keywords in your about page, blog posts, landing pages, sales copy, ads, product description page, etc.

This will ensure consistency in the message your brand is communicating.



An average customer does not intend to stay beyond 15 seconds on an ad without a clear, concise, and complete message. So you want to ensure in your ads, you communicate your brand value proposition as clearly as possible.

Don’t just rub the features your products have on their faces, what will it do for them? How will it solve their problem? Adding a video with a clear brand message is another way to engage with your audience. A good understanding of your buyer’s journey will also guide you on what contents to create and how to pass your message across effectively.

retargeting helps to increase online sales



Another interesting strategy that can help increase your conversion rate is retargeting. It helps you reach the users that have interacted with your website but that does not take action right away. 

When a user interacts with your site and then leaves without converting, with the help of a code (pixels), your ads can be shown to the user when next he/she comes online. Make efforts to engage with your customers (IG highlights, Q & A session, poll, give away)

It is not enough to acquire customers, you also have to find a way to retain them. Thus, you need to keep them engaged and also looking forward to your content. Engaging in Q& A sections, polls, give -away, etc are suggestions on how to engage with your audience 

Moreso, your mail list comes in handy here, because you can send personalized emails, update them on a sales offer, a snippet of what is coming next, etc.

Okay before I share the next 5 strategies, which of the strategies  discussed above would you start with?

Share with us in the comment section and then CLICK HERE to continue reading…

Don’t forget to join our live webinars on Thursdays, 8 pm WAT. 

Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.


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