The Best Five ways to Improve Traffic on Your New Website

The Best Five ways to Improve Traffic on Your New Website

 

Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.

We are going to look at five easy ways proven to improve traffic on your new website: 

 

  • Search Engine Optimization (SEO) Tools

Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines. 

One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention. 

For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.

 

  • Effective Content Marketing 

Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs. 

Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run. 

You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.

The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.

 

  • Social Media Marketing

Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.

Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website. 

Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.

 

  • Guest Blogging 

Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience. 

Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience. 

You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.

 

  • Paid Ads

With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow. 

Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.

Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.

 

Conclusion

Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual. 

This article was written exclusively for martwayne.com

by Alexis Carson.

 

Recommended Resources

 

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

Do I need a website for my business?

3 ways to jumpstart a struggling fashion business

FASHION BUSINESS IDEA: Fashion Public Relations

FASHION BUSINESS IDEA: Fashion Public Relations

 Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.

However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR

Public Relations involves communicating the personality of a brand, new ideas and achievements. In return,  helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.

Having said that, what exactly do Fashion PRs do?

They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:Fashion Public Relations involves working with Media houses, Fashion Editors and Fashion Influencers.

– Editors and Media Houses

-Fashion Event Organizers

-Celebrities and Influencers

-Fashion Stylists

Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.

As a Fashion PR, what skills do you need?

Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.

More so, you need to be proactive, innovative, creative and multitask.

You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential. Fashion PR also work with Fashion Stylists on Fashion shoots and other Fashion events.

Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times,  an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.

Anyone who wants to run a successful Fashion Business should not underrate or dis-regard the relevance of any form of marketing. The article,  5 Rookie Mistakes to avoid when starting a Fashion Business further emphasizes the essence of marketing and brand awareness

Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.

Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.

 

 

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

In ⁣the very competitive fashion industry, a good Marketing Strategy is what sets you apart from the pack especially with the advent of numerous marketing means.

It is very easy to get caught up in what other brands are doing but the truth is one cannot do it all. As a business owner, you can’t explore all the marketing strategies at once, you need to decide which one works best for you, as result, channel your effort into it.

We have found that one of the fastest and easiest ways to make your mark is with Facebook & Instagram Ads. ⠀

# Brand Awareness

When done correctly, it gets your product in front of your ideal audience so they become aware of your brand. They purchase your products and ultimately turn into brand ambassadors.⠀Hence it increases Brand Awareness.

# Increase Sales

Not only can it improve brand presence, but it can also increase sales, easily tracked, and more importantly, can help you determine if you are using the appropriate strategy.

# Active Users

As of the fourth quarter of 2020, Facebook has about  2.8 billion monthly active users. The bottom line, your potential customers are already active and engaged on both platforms. You just need the right strategy to  reach them

Lastly, you can choose your advertising budget, choose your audiences, add shoppable links/call to action and track the performance of your ads.⠀

In a nutshell, Facebook & Instagram Ads have the power to transform your business into a powerhouse. Both can generate a lot more than you can imagine if done correctly.⠀You can delve into the endless opportunities of Facebook and Instagram Ads and have a successful result.

Have you been able to  Develop your Unique Selling Proposition? Found your marketing strategy? Do you utilize Facebook & Instagram Ads for your business? What have your results been like? Let’s discuss….⠀

⠀⠀⠀⠀⠀

 

Recommended Resources

How to Use Storytelling to Sell Your Brand

Do I Need a Website for My Business?

How to Use Freebies to Grow Your Business

3 Things you need to know before starting the Business Of Fashion

3 Things you need to know before starting the Business Of Fashion

An overwhelming number of startup fashion businesses fail after they get started simply because they failed to figure out some basic things required to run the business successfully.⠀

In the last few years, South Africa, Kenya, and Nigeria have become the hubs of startup establishment. According to the Venture Capital Report of 2019 by WeeTracker, Nigeria has the maximum score of Venture Capital followed by Kenya and South Africa.

However, in terms of trends, Nigeria has experienced more startup business shutdowns at 61.05%, Kenya at 58.73%, and South Africa at 54.39%.

According to the data from the US Bureau of Labour Statistics, 20% of small businesses fail in the first year, 30% in the second year, 50% in the fifth year while 70% fail within the first ten years. These statistics show that there is an increase in the failure rate hence it is a global concern.

Your business does not have to be on the list of the failed business.

 
Here are 3 things you need to know before you start the Business of Fashion;

 

⠀1. Know Your Niche Well

Firstly, you need to determine the niche you want to focus on in the Business of Fashion and avoid pivoting frequently. This will help you establish your brand and be known as an authority in that area. For instance, if you’re launching a plus-sized women’s wear brand or Corporate Clothing Retail, focus on selling those items only.

 

2. Identify Your Target Audience

Many fashion brand startups fail because they do not know their target market.  This article on How to define your target market explains what you need to do before starting.⠀

A successful fashion business requires an understanding of one's target market.

Avoid making this mistake. Research your target customers’ social, financial, educational, and other backgrounds. This will help you deliver the choice and needs of your customers. For example, if you identify pregnant women as your target consumers, then you should create fashion items as per their choice of colors, trends, comfort, etc.

 

 3. Know What It’ll Cost

Lack of funding is surely one of the reasons many businesses fail without realizing their full potential. In order to avoid such a situation when starting out, have a realistic budget of how much money you need to set up and run your business. After you have your budget ready, work on getting a significant portion of it ready.⠀This article on important costs to plan for will surely help you.

Starting a Fashion business

Starting any kind of business requires tenacity, endurance, and dedication. Setting up the business of fashion is all the more challenging because this is a hyper-competitive industry and a very complex one as well even at the smallest of scales that’s why you need to be prepared from day one.⠀

What are your thoughts?…. Let’s discuss …⠀

P.S.

Do you know we offer Online Courses in Sewing and Patternmaking, Pattern-making only, Sewing Techniques for Perfect Finishing, Origami Patternmaking and so much more?  And you can register anywhere in the world! ⠀⠀

Check out our Online Courses Here: https://martwayne.com/online-fashion-courses/

Recommended Resources

Fashion Business Idea: Corporate Clothing Retail

How to Start a Clothing Factory

5 Ways to Build Buzz for Your Fashion Business

× Whatsapp Us