Select Page
Why don’t we put Made in Nigeria on our clothes?

Why don’t we put Made in Nigeria on our clothes?

Why don't we put Made in Nigeria on our clothes if they are made here?  Some factories like ours do great production! What do you think the reasons are and what can be done to change things?  Could it be because people will not buy the clothes if they discover it was made in Nigeria?  Or do designers specifically ask for this? Or did it never occur to us?

I know we are also guilty of this.  No designer we have worked for has ever requested for us not to put 'Made in Nigeria' but we have never suggested it either. It honestly never occurred to me though at a recent business consultation, we did mention it to the lady. Yes we do business consultations and strategy sessions for fashion businesses as well for a fee. You can inbox me if you are interested. And we are building her website as well. I really should begin to promote this.

perception of made in nigeria

But back to this, ⁣I posted this on various social media channels and wow the responses were shocking to say the least.  Here is just some of the feedback I received on the question. I know there is a general perception about goods made in Nigeria but it appears the problem goes deeper than just quality. 

made in naija

The Nigerian fashion industry is getting stronger but we're still far from where we need to be. When it comes to production, we are only scratching the surface, the numerous challenges we're faced with such as shortage of electric power supply, devaluation of Naira and foreign exchange issues have contributed massively to this. 

buy naira to save the naira

It is quite sad that though there is a lot of good work out there, we choose to still patronize foreign goods. Yes price is always a factor but the truth is when I used to produce clothes in China, they were not that cheap.  Production will always be cheaper than trading because they are unique to us.  Except you choose to produce in thousands or buy off their catalogue (which is still trading), the clothes can never be cheap!

made in nigeria perception

So let's discuss... As a buyer, would you buy an item clearly stated Made in Nigeria? Why or why not?

As a designer or production house, do you put Made in Nigeria on your clothes? If you do, tell us why? If you don't, tell us why not?

Recommended Resources

Climb the Corporate Ladder and look effotlessly chic in 2020! Shop your Style @gphmall.

Office Gowns, blouses, tops, trousers, etc for ladies in Nigeria.  All clothes produced by us at The Garment Production House

Comments from our Instagram handle, @martwayne

Comments from our Instagram @garmentproductionhouse handle

Comments from Nairaland on our handle @martwayne001

Comments from Money Africa Group on Facebook

Comments from my Facebook profile page @topewilliams

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  

If this helped you, help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business: How to Find Your Best Ideas

Fashion Business: How to Find Your Best Ideas

Great ideas come and go, often they come in unexpected moments of inspiration. But what do you do when you need to come up with fresh ideas? How do you jumpstart the ideation process?

Here are a few ways to open up your mind and get your creative juices flowing.β €

1) Take a walk

A change of scenery will do you a lot of good. It’ll help stimulate your senses, decrease stress, get your blood flowing and before you know it you'll probably be able to generate creative ideas.β €

Fun Fact: Einstein walked on the beach when he needed to work out complex problems.β €


2) Socialize more

Go out, meet new people, attend events, talk to people in and outside your industry or strike up conversations with customers you’re familiar with.β €

It’ll help you learn more, generate new ideas and refresh your perspective.β €


3) Keep an Idea Journal

You can never really predict the exact moment when a great idea will come to you, that's why it is essential to have a journal where you can record them.β €Write everything down! No matter how silly it may appear. It helps you remember and develop fresh ideas from past recorded ones.β €

different transport


4) Travel

β€˜The more you travel, the more learned you are’ – this old saying has proven to be true. And it doesn't have to be outside the country either.  Travelling helps you generate new ideas, knowledge and gain insight previously unattainable.β €


5) Try out market research

Market research can prove invaluable in generating new ideas. It’ll help you find out exactly what your target market wants, key services/products you should be offering and how to get ahead of the competition.β €


The best ideas come to you when you’re taking a shower or randomly surfing the web.  For me, it will be when taking a shower, driving or praying.  And that’s okay! The important thing is to find what works for you.  But it's also key not to try tooooo hard.  All thoughts and ideas become elusive when you try too hard. 

idea-clipart-eureka-15

One thing I have also noticed, at least I can speak for myself, is that the best eureka ideas come from your frustration and your pain points.  Think of something that really really upsets you!  A real nag for you and that could just be it!  

I have said this story too many times.  I went into fashion because I was tired of my tailor wrecking my clothes.  I said I would learn it and come back to teach her!  And that was it!  

My sister came up with an idea of a food app because she never understood what the ingredients on her food labels were.  And really that is how it is.   Your best ideas come to you when you least expect it!  So be prepared when they come!

--------

Meanwhile.....

I'm so happy today!!!!!  I just got this testimonial from one of the participants of our Creative Patternmaking & Origami Online Course and I have really been stoked!  Check out this testimonial!!!

Martwayne online course testiminial
Martwayne online course testiminial

As I said on Instagram, the greatest fear a teacher has is delivering on her promise to make students understand seemingly difficult tasks! Ad I am so glad for the validation that we delivered!!!!!  So really... I have always said... those who worry about online courses have never tried Martwayne Online Courses. You have nothing to fear!  We overdeliver!

Online Short Course in Sewing & Patternmaking

You really should try our online courses.  Check them out at this link.  We have the next online course coming up which is the Online Course in Sewing and Patternmaking. And you get 3 bonus courses instead of 2. It launches on the 1st of February and registration has started. You can register wherever you are in the world.  So check out our courses or you can chat me up on or WhatsApp 08143402567 to learn more.

Recommended Resources

Become a Top-Notch Fashion Designer with our Online & Physical Fashion Courses

Learn how to Sew or Perfect Your Skills in No time with our Online Short Course in Sewing & Patternmaking

Start & Run a Successful Fashion Business with our Fashion Entrepreneurship Course

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion by sharing knowledge guaranteed to help fashion lovers turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business: How to Use Freebies to Grow Your Business

Fashion Business: How to Use Freebies to Grow Your Business

One would think it is difficult to succeed as a bus⁣iness if they give out freebies. It seems counterproductive. How exactly do you make money by spending money? Although I am inclined to go the Biblical route using the 'give and you shall receive' principle in Luke 6: 38, it has also been proven in the business world that freebies actually grow your business. Here's how to do it.

β €

1. Free Samples & Trials

free samples

Image from https://www.mysavings.com

Most people hesitate to try new businesses, but free samples or trials eliminate the fear, after all, the customer has nothing to lose. It also gets you free testimonials which you need to grow your business. Free samples and trials are a versatile marketing tool and you can use them as part of your branding, as a customer bonus, a kick-start for a new business or even sponsorship of an event.


What can you offer as a free sample?  

Well it all depends on what your company is selling.  If it's a product, you could offer a comparable item that costs cheaper so the customer can try out your product first before committing.  If it is a service, you can offer a free trial version or even a free 30-minute consulting for say, client consultations or visual merchandising.  If you make clothes, perhaps free sewing services if a client brings their fabric, if you have a clothing line or even a free dress. 

Complete Guide to Dart Manipulation Course

The first time I can recall was a freebie for the very first course we had on the e-learning portal.  It was the Complete Guide to Dart Manipulation and it was free for a limited period of time.  Now I knew even if we had charged for it, people would have paid because of our reputation.  We had done lots of paid courses in the past, even an online Fashion Entrepreneurship Course on Facebook then and had even used the e-learning portal for our in-house courses but this was the first time I was opening it up to the public. I needed to test the portal, get feedback on what I could do better and also test how people were open to learning online.  

It was more a learning process for me. And during the learning process, I felt it was unfair to let people part with their money so I threw it out there for free.  And got almost 500 registrations!  Way more than I could have imagined!  This alos confirmed one of my assumptions.

Martwayne testimonial on free dart manipulation course

Then I got free testimonials which validated the product and spread the word about Martwayne and the course even further.  These validations and testimonials made it easier for more people to register for the paid course. Now in comparison to those who eventually paid for the other course, it was wayyyyyy less but it set the pace for more online courses because I had the testimonials to show for it.  Now our Complete Guide to Dart Manipulation is a paid product available on Udemy or available for free with the purchase of another online course such as the:

-  Online Short Course in Sewing & Patternmaking; and  

- Creative Patternmaking & Origami Online Course.

The only thing advice I will give about offering freebies is to ensure you have have clearcut objectives you want to achieve and offer it to the right audience that will either become customers or can provide you the customers through word of mouth referrals.  


2. Give free gifts as a purchase bonus

Buy one get one free image

Banner Vector created by Starline - www.freepik.com

You can offer your customers a small but valuable gift to increase repeat purchases, add brand value, upsell and increase brand loyalty. It can be a surprise bonus or a free bonus with the purchase of another product.  Let me give you another example.

When we launched the the Creative Patternmaking & Origami Online Course, we offered 2 Bonus Courses and a discounted rate for Black Friday sales:

-  Complet​e Guide to Dart Manipulation course; and 

- Clothing Design & Styling with Darts

We wanted to create a huge buzz around the Course and get enough people to register before the start date.  3 courses for the price of 1 and a discounted price was a great deal for the participants and even though it resulted in a loss for us, yet again, we weighed the benefits against the losses. 

The testimonials and word of mouth referrals will eventually net off the cost of offering the bonuses, which will eventually spur others to register for it.  Offering both courses for free, after weighing the costs and benefits, seemed a small price to pay and would give us the opportunity to share even more of our knowledge and leave the learners extremely happy.  

Martwayne testimonial online course

And we were right!  The testimonials went a long way in promoting our course and we got more registrations after the bonus was over.  

Both courses are now paid Udemy Courses, which of course Udemy offers at a discount.

They are, however still for free if you register for these courses:

-  Online Short Course in Sewing & Patternmaking; and  

- Creative Patternmaking & Origami Online Course.

Online Short Course in Sewing & Patternmaking

My advice though, which applies to all freebies, is:

1.  Always do a cost-benefit analysis before adopting this method; and

2. Be careful. What you lose on the bonus gift ideally should not be equal to or higher than the product on sale even though the value can appear the same.


3. Host Giveaways

Giveaways

Source: Monsterinsights.com

Giveaways are a brilliant marketing strategy when done right because you get the customer to do all the work.  


So what is a giveaway?

β€œA promotional drawing where a prize is given away to a participant chosen from a pool of entries at random.


Artistically speaking, a giveaway is a fun way to grow your audience while giving back to your fans.”

To put it in context, think about all those Instagram posts that ask you to share or tag someone you know and "get this top for free".  Those are giveaways.  By giving away a product or service, you encourage people to pass the word on, spread your brand, merchandise and website through social media without paying a penny for it.  The objective of the giveaway must be clear and giveaways can help you capture leads at every point in the sales funnel.  I'll talk about sales funnel at a much later date.  As an entrepreneur, it is amazing the stuff you have to know and understand in order to make informed decisions about your business. 

You can use giveaways to create or increase leads and eventually the leads become sales.  Shortstack in its article "30 Promotional Giveaway Ideas that will Help Your Brand Cut Through the Noise" lists different objectives you might want to consider and which giveaway works for that objective.


Conclusion

Although freebies are an important marketing tactic, it is important not to giveaway too much and only run freebie campaigns from time to time.  There is a difference between a sales-driven company and a profit-driven company and if you do not understand the difference and are consumed only by making sales, you will literally run your company to the ground.

fashion entrepreneurship course flyer


Do you currently use freebie marketing? Do you think it's a great idea? Let's discuss in the comments.

Recommended Resources

Start or Run a Stronger Fashion Business

What is a Giveaway? - Rafflegator

The Psychology of Free and the Power of the Giveaway

Recommended Resources

The Psychology of Free: Does Giving Free Samples Increase Sales?

4 Creative Ways to Use Free Samples to Grow Your Business

The Science of Free Samples: How Freebies Can Keep Customers Coming Back For More

What is a Giveaway - EasyAcc

15 Steps for Creating a Successful Social Media Giveaway Contest

What is the Difference between a Competition and a Giveaway? (Or the Difference Between a Contest and a Sweepstake)

How to Do an Instagram Giveaway: Ideas and Tips

30 Promotional Giveaway Ideas That Will Help Your Brand Cut Through The Noise

10 Free Online Contest Software Options for Viral Giveaways

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate about giving power through fashion by sharing knowledge

guaranteed to help fashion lovers turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business: Do I Need to go to Fashion School to Succeed in the Industry?

Fashion Business: Do I Need to go to Fashion School to Succeed in the Industry?

That’s like asking if you need an education to succeed in life generally. But, I could also argue that many self-made billionaires either never went to school or dropped out of school. Cases in point: Richard Branson, Steve Jobs, Mark Zuckerberg, Bill Gates and also our very own Cosmas Maduka of Coscharis Motors…and the list goes on.


I know you could say well… those people are not in the fashion industry – or the fashion industry is different and a lot more complicated so I’ll bring it closer to home.   Ralph Lauren – yes you know him (many of us own at least one of those tops with a horse on it) – well… he never went to fashion school and also dropped out of business school. The last time I checked, he was worth about $6.5 billion according to Forbes in 2012 and I am sure he is worth a whole lot more now.

Ralph Lauren

Image from www.mrkoachman.com

​So with these reference points, it kind of makes you wonder why you need to put yourself through so much stress and spend all that time and money to get the knowledge right?   Yes, I also asked myself that same question at some point until I realized that although these men may have dropped out of school, they opted for a different kind of learning environment. They got the relevant work experience and spent a long time at it as well.  Cosmas Maduka revealed how long he spent as an apprentice learning the nitty gritty and Ralph Lauren worked at a tie manufacturing company. So whilst it was not the conventional fashion school, they still learnt the ropes in a formal establishment.   Needless to say the learning would have been pretty unstructured since I doubt there would have been any form of proper curriculum to follow. So it would have been pretty much β€œon-the-job” training – which, by the way, you still need even if you go to fashion school!

 

graduation from fashion schol

My graduation from fashion school

So lest I digress, on the question of β€œto go to fashion school or not to go to fashion school?” here is my take on it. I’m listing just a few of the benefits of going to fashion school from the perspective of someone who attended one.

 

1)  First, we all know that to be the very best in any field, you NEED to learn the basics – especially if you are coming from a completely unrelated field. That foundation is key!

 

Attending a proper school gives you an in-depth knowledge of the processes and procedures and makes you extremely knowledgeable in the field. There is also some form of structure to what exactly you are learning as against work experience where you are learning on the job with no set curriculum. That way, you can properly plan your time and finances as well. Plus you tend to draw your customers in with your knowledge since they are convinced you know what you are doing.

 

Now don’t get me wrong, work experience is vital! You still need it! But I have found that the questions you ask during the work experience will be more channeled towards how to apply what you have learnt in school. Plus, things make more sense to you in a shorter period of time and you can also use the opportunity to learn other areas you may not have been exposed to in school. Which is why a lot of fashion schools include some form of internship during the programme.

 

2)  Fashion School changes your whole perspective of what fashion and the industry is really about.

Fashion Business Opportunity - Visual Merchandising

Like others, I thought fashion was all about designing great clothes and sewing them but after just one year in fashion school, I realized that was just a parochial view of what the industry had to offer. Anyone with a thorough knowledge of the industry will tell you that there are SO SO MANY business opportunities in the Industry over and above the real art of fashion design and manufacturing. Do you need school to learn that?! Well… no. But it does help you know about them and you do get to learn how to exploit those industries in a shorter period of time.


3)  Fashion School helps to shape your vision and further mould your idea into something more tangible.

Specialization in the fashion industry

It also helps you discover who you are as a designer. You may have started out with just an idea and no clearcut plan on how to achieve it but attending a fashion school helps to put that plan into better perspective. You also learn quickly enough what your strengths and weaknesses are so you can build on those strengths, work on those weaknesses and focus your energies on the areas you naturally gravitate towards.


4) Fashion School is a highly competitive environment. 

Fashion Courses at Martwayne Fashion School

You are in a classroom filled with a lot of talented people so it helps you up your game as well. Of course, everyone thinks they are the best. Well, that is only up to the point when you get into a learning environment and realize that someone else is better at what you thought you were the best at. Watching others also inspires you and pushes you to put in your best –and you definitely need that best when you eventually start off on your own.  PLUS it helps you know what others are really doing so you can add that extra touch to your work which will help you carve that niche for yourself when you start off.


5) Fashion School gives you an opportunity to create vital networks and also learn from others in a controlled environment. 


Your teachers and fellow students form part of that network which you will definitely need when starting your business. They are collaborators who you can always call on for help because of that bond created in that environment.

 

Well I usually stop at 5 but I’ll throw in an extra one – which to me is the most important.

​

6) Fashion School affords you the opportunity to make mistakes in a learning environment and learn from them.

Learn from your mistakes

Image from www.jagranjosh.com

 

More often than not, the stakes are much higher when you make those same mistakes in your business – mistakes you could have avoided if you had learnt about them in fashion school.  You will end up losing wayyyy more money when you start the business than if you had spent an even less amount investing in the knowledge.


I often tell people, fashion school is not just about learning, learning and learning. You have to test the principles that are being taught and apply them before you leave that environment. When you are in school, you can ask questions on what worked or did not work and your teachers are there to help out.


applied knowledge is power

PLUS, your customers encourage you and do not mind being your β€œguinea-pigs” or your mistakes when they know you are still learning. But once you are done learning and you project yourself as a full-fledged designer, that’s it. You clients become vicious and those mistakes can make or break your business before you even begin to crawl.


Great! I’m done! One thing is certain though – to succeed in any industry, you have to know a whole lot about that industry. Ralph Lauren and Cosmas Maduka certainly taught us that. I don’t think I would really have appreciated fashion as I do now if I had not attended fashion school. But I’m glad I did, and if you can attend one, you should.

knowledge is power

If you, however, cannot attend one now, don’t let it deter you. Start off with learning what you can learn now. There are so many great resources available on the internet which can help you start off. Start the research now, not later and don’t only focus on the art or the skill. Also learn about the business sides as well. 


Being a fashion designer is great but useless if you cannot make money from it – well except it’s a hobby to you.  But what I always say is, if you make something for yourself and someone likes it, the minute you make that same thing for someone else and accept money, even if it is just to buy the materials and fabric, that is the start of a business.  And we do know many people make a whole lot of money from their hobbies so why shouldn’t you?!  But that’s just how I think.

And how about you?! What’s your take on fashion school? Is it a a β€œyay” or a β€œnay”?! And if you did not go to fashion school, do tell us what you did to get you so far in your fashion business so we can also learn from your experiences.

 

​Do leave your thoughts in the comment section below.  I'd love to hear from you. 

 

Cheers!

Recommended Resources

It's Finally Over!  My Graduation from Fashion School

Which Fashion Course is Right for You

Specialization in the Fashion Industry

What Makes Ralph Lauren Who He Is? 6 facts to know about him

2020 Top 20 Richest Fashion Designers with Net Worth in Millions and Billions (PS. Ralph Lauren is top of the list!)

The Man. The Myth. The Style Legend – Mr. Ralph Lauren

Debunking the Various Myths About Fashion Design & the Industry

Some Top Tips You Will Need To Know If You Wish To Pursue A Career As A Fashion Designer.

How Students can learn from their Mistakes: Must know these 7 tips

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion by sharing knowledge guaranteed to help fashion lovers turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business Ideas: Visual Merchandising

Fashion Business Ideas: Visual Merchandising

Visual merchandising is a truly unique business idea not being explored currently in Nigeria, business owners will be open to working with you if you can prove to them that you can utilize it to boost their sales. You’ll have very little competition and the startup costs are very low because it is a service not a product.


What is Visual Merchandising?​

victoria secrets display

Victoria Secrets Window Display

Have you ever looked into a store window at a mannequin dressed up with the perfect set of clothes? Did it appeal to you so much you wanted to make a purchase? If so, this is known as visual merchandising. 

However it goes beyond just putting clothes on a mannequin.  The entire customer experience in your store is vital to making a sale.  This includes the store layout and the space, the hangers, the signage and even the music.

Lady Gaga - Barneys window display

Lady Gaga, Barneys Window Display

I remember once going into a store and they were playing my favourite music.  Of course I could not stand just in the middle on the store and start dancing.  I had to go through their stock when all I wanted to do was just listen to the music till the end.  Eventually my eyes fell on a pair of earrings which I bought and I still have that pair till this day as I write this.  That is the power of visual merchandizing!


Think of all those sweets at the checkout points in supermarkets.  They are not there by accident. It was all carefully planned.  You stand at the till waiting for your turn, your eye falls on the chocolate bar, it is not too expensive, you pick one and either start eating immediately or put it in your basket, the job of a visual merchandiser is done!

Macys display

Macy's Display

The purpose of visual merchandising is to attract, engage, and motivate the customer towards making a purchase.β €Other purposes include to increase sales by showing and promoting merchandise. Make the display visually appealing to encourage customers to enter the store. Get the customer to pause and β€œshop”.

Macys 2014 window display

Macys 2014 window display


Elements of Visual Merchandising

Elements of Visual Merchandising

Visual Merchandising is a skill that if properly harnessed can be extremely rewarding for both the visual merchandiser and the client.  Think about it - why do event managers and wedding decorators invest so much in the decor of their engagements?  To give the guests a memorable experience.  For a retailer, however, it is much much more than just the decor.  I have always believed this job would be perfect for someone who studied psychology or sociology because they truly have studied human behaviour.  But the truth is - the skills can be learnt even if you studied other disciplines.  The important thing is the ability to be creative.

Hubert in its article,  'Infographic, 5 Key Elements of Visual Merchandising', further expantiates on the key elements of visual merchandising:

  • Colour: The Soul;
  • Landscaping: The Ups & Downs;
  • Texture: The Touch and Feel;
  • Communication: The Storyteller; and
  • Decor: The Finishing Touches.

The 5 elements come to play when creating a visual merchandising strategy.  I remember workshops given by Truworths then when I was in fashion school.  Visual merchandising was as precise as how many cms up the mannequin should be, how many cms back from the window, if the props were to be tilted, by how many cms, etc.  


Then there was this technique (can't really remember the name) but the explanation was how products were arranged in such a way that though they seemed to be on a straight line, one is given more prominence over the other.  That one is the focal point which they wanted to emphasize and which they needed the customer to buy.  I found the subject of visual merchandising quite captivating and really wished I could delve into it as a career - but alas we really can't do everything can we?!


Techniques of Visual Merchandising

Merchandising techniques

A SlidePower Presentation by Georgia Perkins

For a successful visual merchandising strategy, there are various techniques to consider to ensure the goals are achieved.  We all know the main goal is to make sales - but there are different ways to achieve that goal.  

Georgia Perkins in her Slide Power presentation clearly articulates these techniques so I will advise you to watch the slideshow.  

Group like with like visual merchandising

Photo credit: Polly Redman.

pyramid principle - visual merchandising

Photo credit: Polly Redman.

rule of 3 - visual merchandising

Credit: Polly Redman.

people have 5 senses not 1 - visual merchandising

Photo credit: Polly Redman.

For example, Barbara White in her article: 'Principle #3: Pyramid Power' talks about one of the techniques in detail. 

Pyramid Technique

Barbara Wright: Principle #3: Pyramid Power

Merchandising your content

The Pyramid technique

At the end of this post, I will put a glossary of recommended articles you need to read to establish a career in visual merchandising.  There is so much content online that you can use to establish a career in visual merchandising or even adopt in your store.


Conclusion

Debenhams-photo

Debenhams Store

In conclusion, in this environment, we are yet to scratch the surface on what visual merchandising can really do for us as retailers, merchandisers and as a business opportunity.    

Use visual merchandising to enhance, establish and promote the store’s visual image. Also to improve customers’ shopping experience and entertain them.β €Eventually, this will directly translate into increased customers, sales and revenue for your fashion business.

Do you think it’s something you’ll like to try?β €Let us know in the comments section.


Recommended Resources

Fashion Business Growth Tip: Use Compelling Images

Visual Merchandising Definition, Importance, Elements & Overview

Inspired Collections Retailing: Merchandising

20 Essential Tips and Ideas for Visual Merchandising

INFOGRAPHIC: 5 Key Elements of Visual Merchandising

5 Most Important Elements of Visual Merchandising

Merchandising Your Content: Inspirations from the Retail World

Barbara Wright: Principle #3: Pyramid Power

Visual Merchandising in Fashion Retailing – an Introduction 

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Quick Guide to Visual Merchandising

5 Most Important Elements of Visual Merchandising

The Five Elements of Visual Merchandising

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  Help them out by sharing this article on social media.

To get notified about our articles, please sign up below: