HOW TO USE TECHNOLOGY IN YOUR FASHION BUSINESS |BWM #17|

HOW TO USE TECHNOLOGY IN YOUR FASHION BUSINESS |BWM #17|

How Can Digital Pattern Making Transform Your Business?

Did you read my last post? If you didn’t, click HERE to read it. This post is a sequel to BNM #16. I had the privilege of hosting Tochukwu Chukwuma, Creative Director of Toyadinma. My first interaction with 3D was with Tochukwu in the most unlikely places.

I had asked her about what she would like to discuss at the webinar, and these were her words:

‘I like discussing Fashion as a tool to empower not only people but a nation. The capacity that lies within us when we are not only consumers but creators. We tear things apart and discover how things work and how to apply them.

I believe this is what technology does for us. It has opened possibilities to us. It helps us think in detail and in larger scales. Most importantly it enables us to work efficiently, effectively, and be more productive in our process of garment production starting from the idea to sketch, textile sourcing and manufacturing, through sampling, laying, cutting, finishing using technology. 

The full cycle of the creation of a garment is fully revolutionized in a new way by infusing tech. The time is now for us all to start looking within at our workflow and explore better, effective, and efficient methods through tech in fashion.’

 

I totally agree that now is the time for you as a Fashion Business Owner to leverage technology to enhance your business.

Click the video below to listen to our discussion on how you can adopt 3D pattern drafting and what it can do for your business

In addition to what was discussed in the webinar, here are some applications you can explore .

 

In Conclusion

Digital Pattern making can give better control of your production process, you can see the overall look of the design in real-time. You can decide to have a digital runway for your next release, create custom-made avatars.

There speculations in the industry that digital fashion might overtake fast- fashion. If that eventually happens, you definitely want to be among the brands making waves right? 

Did you enjoy reading this article? , share your thoughts on digital pattern making with us in the comment section.

Join our live webinars on Thursdays, 8 pm WAT. 

Also, visit our YouTube Channel to get the full playlist of our business podcasts and webinars.

 

Recommended Article 

 

 Latest Technology Used In Garment Industry

How To Increase Sales Online

How To Increase Your Brand Visibility Through Technology

 

 

WHY AND HOW TO DELEGATE WORK EFFECTIVELY (BNM #6)

WHY AND HOW TO DELEGATE WORK EFFECTIVELY (BNM #6)

Why You Need To Delegate Work Effectively In Your Business

 

“Only I can do it” “No employee can do it better!” Made these statements before? News flash……You will burn out! Yes, I said it! You need to see why it is necessary to effectively delegate tasks to your employees.

If you can’t set a structure for your business such that it can run smoothly in your absence, then here is a wake-up call! This article can help you plan your week ahead.

Honestly, I used to have that notion as well. I felt I was some sort of wonder woman. Until reality struck and I literally broke down due to stress.

Think of it this way, are you making money so you can live the kind of life you deserve or you just want to make money so you can keep spending it on medications?

Click the video to listen and then carefully analyze how you have been running your business.

 

What differences would you start making at work?

You do not need to break down before you make adjustments and that’s why I am here to tell you why and how to delegate tasks in your business.

So if you are ready to face the fact, trust people and accept that they can do it even better than you.

And by so doing, you are giving them an opportunity to learn and get better. In turn, you can channel your time to other aspects of the business such as planning, networking, strategizing, and so on.

Business Nugget By Martwayne

 

A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!

<<<<<<<PREVIOUS EPISODE

HOW TO GET CUSTOMERS TO FIND YOU |BNM #5|

 

>>>>>>> NEXT EPISODE

WHY YOU SHOULD PAY YOURSELF A SALARY |BNM #7|

 

PLANNING YOUR WEEK AS A BUSINESS OWNER- Why & How

PLANNING YOUR WEEK AS A BUSINESS OWNER- Why & How

HOW DO I PLAN MY WEEK AS AN ENTREPRENEUR?

A new Monday approaches, you feel stressed out because you’re not prepared at all. At the end of the week, you feel frustrated because you couldn’t accomplish much. Can you relate?

During any given time, you will likely have a lot on your plate, especially as a business owner. And it’s easy to get so overwhelmed and bogged down that you’re not sure where to start. You may miss deadlines, send out items for delivery late and mess things up. And listen: It’s OK to make mistakes. We’re all human.

But, honestly, a lot of times, situations like that can be avoided by doing one very simple thing: planning out your week ahead of time rather than winging it. 

Why I need to plan my week as business owner

Why you should plan your week

 

Simply put, as a business owner, planning your week in advance helps you block out time for the most important and urgent things in your business, and personal life. We cannot discuss planning your week without talking about time management.

You can lose money and may or may not get it back, but when you lose time, there really is no option, it is gone and gone for good.

I do not dispute the fact that we are humans , so sometimes things might not go exactly how we have planned . Hence, the reason to be give room for unforeseen circumstances . The more reason we should delve into time management a bit. To plan your week appropriately, you need to be able to place your activities in either of these 4 quadrants, this will help you prioritize while creating your to-do-list. I will explain better later in this article.

time management for a fashion entrepreneur

How To Plan Your Week

  • Know your goal ahead of time.
  • Identify what is urgent or important
  • Create a To-do-list
  • Be realistic with time.
  • Be disciplined and committed to following it (there is always a sense of fulfillment when you thick that box!!!)

Okay back to our Time Management Quadrant. So it’s very easy for us as business owners, in fact, humans generally, to spend the bulk of our time in quadrants 1 and 3, but then this will not do us any good.

The quadrant that should make the most of our time should be quadrant 2. The planning, development stage. (pssst…” he more time we spend here, then the less tendency for us to spend more time in quadrant 1”

planning important tasks ahead in your business

The examples listed above are important but not urgent, but if you do not spend time on them, then they will result in being urgent and important as seen below.

Plan your week to avoid having urgent tasks

 BONUS TIPS

Here is a list of some applications that can help you create a To-do list

CONCLUSION

Plan your entire week ahead of time, from clothing to meetings and activities. Have a to-do list for everything! Do this, and you’ll be more productive, settled, and in a better place mentally. I agree it is not easy but I have been adopting this and trust me, ticking off that to-do list does wonders for you!

Do you plan your week ahead of time? Has it been helpful? Share with us in the comment section.

Recommended Resources

 

How To Increase Profitability In Your Business

Sewing As  A Therapy

Plan Ahead So You Can Have Enough Time To Rest

 

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CELEBRATE YOUR SUCCESS (How & Why) |BNM #2|

CELEBRATE YOUR SUCCESS (How & Why) |BNM #2|

Business Tips: How To Celebrate Your Success

 

Do you take some time to celebrate your little successes? Or you are too busy thinking about all the tasks you need to complete?

Sometimes you feel overwhelmed by the thought of the tasks you have not done and then forget to even recognize the success of the ones you have accomplished.

And you make comments like: “ Gosh! Where am I supposed to start from? ”

Or you even begin, yet you feel you have not done anything…..If this sounds like you, then keep reading!

 

In this episode, I shared;

 

⇒ How I deal with such feelings in business and personal life.

⇒ How to see the task from a different perspective.

⇒ How you can recognize how much you have done. 

⇒ How to celebrate your little wins.

 

Excited about this? Click the video below to Listen–————–

 

Let me know which of these tips you will apply first.

 

 Business Nugget By Martwayne

 

A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.

If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!

 

<<<<<<<PREVIOUS EPISODE

OVERCOME FEAR IN YOUR BUSINESS (Business Podcast) |BNM#1|

 

>>>>>>> NEXT EPISODES

HOW MANY PRODUCTS DO I NEED TO START WITH? |BNM #3|

HOW TO FIND NEW CUSTOMERS AND INCREASE SALES: Without Spending Much Money |BNM #4|

5 WAYS TO PROMOTE YOUR BUSINESS CONSISTENTLY

5 WAYS TO PROMOTE YOUR BUSINESS CONSISTENTLY

promote your business online

You need to promote your business on Google so your customers can find you with ease.

Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.

All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.

Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.

1.Highlight your Benefits and Features

There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.

For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.

 2. Optimize Your Website

An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.

Check out The Best Five ways to Improve Traffic on Your New Website for more details on website optimization.

 3. List  On Google My Business

With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result,  promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.

 4.Start a Blog

People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google.  However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.

 5.Use Your Social Media Effectively

In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.

In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.

If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.

 

Recommended Resources

How to Articulate Your Products

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

3 word of mouth marketing strategies to grow your business

The Best Five ways to Improve Traffic on Your New Website

The Best Five ways to Improve Traffic on Your New Website

 

Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.

We are going to look at five easy ways proven to improve traffic on your new website: 

 

  • Search Engine Optimization (SEO) Tools

Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines. 

One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention. 

For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.

 

  • Effective Content Marketing 

Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs. 

Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run. 

You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.

The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.

 

  • Social Media Marketing

Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.

Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website. 

Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.

 

  • Guest Blogging 

Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience. 

Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience. 

You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.

 

  • Paid Ads

With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow. 

Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.

Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.

 

Conclusion

Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual. 

This article was written exclusively for martwayne.com

by Alexis Carson.

 

Recommended Resources

 

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

Do I need a website for my business?

3 ways to jumpstart a struggling fashion business

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