January 2020 – Page 2 of 4

The role of a fashion designer in production

by martwayne | Jan 15, 2020 | Fashion Beyond Stitches

This message reiterates what we face @garmentproductionhouse from enquirers in general. I think the question remains: ‘Who exactly is a fashion designer & what are their responsibilities?’

A fashion designer has the vision for their business and their designs. The factory also has its target market. Where the target market is a B2B market, i.e. fashion designers and not end users, the client i.e. the designer is responsible for everything related to the design including the fabrics, lining, trims, buttons, etc required to fulfil that vision. The job of a production house is to help you bring that vision to life. As the poster said, if we have to make certain decisions for you, then we become the designers. This means we either put our labels on the clothes or charge for the consulting to make certain decisions for you.

However, the reality is most who want to operate clothing lines seem to believe the production house should handle this. Truth is… Factories are here to produce what you want especially since tastes are different. ⁣Furthermore, liking clothes or being complimented on what you wear is not the same as being a fashion designer. It is sheer hard work and a lot goes on to create those stunning clothes.

Many people I speak to at Martwayne want to be designers but I eventually realise that they like the idea of fashion but not the work involved in it. If you want to have a clothing line but do not want to do the work, you have to be willing to pay extra for the consultation services. I plan to elaborate more on this. Follow @martwayne and turn on post notifications so you don’t miss it.⠀
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P.S. Do you know we offer Online Courses in Sewing and Patternmaking courses, Fashion Entrepreneurship Courses, Sewing Techniques for Perfect Finishing and Creative Patternmaking Courses? And you can register anywhere in the world! Visit our website at www.martwayne.com or WhatsApp 08143402567 to learn more.⠀⠀

3 word of mouth marketing strategies to grow your business

by martwayne | Jan 14, 2020 | Business of Fashion

Word of mouth marketing entails not just getting customers to talk about your brand, but also turning them into brand evangelists.⠀⠀
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Furthermore, word of mouth marketing will also help your business with free advertising, grow at a much faster rate, boost your sales and increase brand loyalty.⠀If you’re interested in exploring word of mouth marketing, here are three strategies you can implement;⠀⠀
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1. Invest in customer experience⠀⠀
Word of mouth marketing tactics is powered by customer recommendations. The best way to get these recommendations is by giving them an experience worth talking about. Talk to your customers, listen to their concerns, answer their questions promptly, and you could turn even skeptics into brand advocates.⠀⠀
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2. Reward loyalty⠀⠀
One of the most effective word of mouth marketing strategy is rewarding loyal customers. You could give your customers special offers or exclusive content that would make them feel special. Capitalize on their loyaltyby making them want to share their great experiences with friends and family.⠀⠀
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3. Get user-Generated Content⠀⠀
As your business grows, customers will start creating & sharing content about your business. It could be an Instagram post of them wearing an outfit you made, or a blog post on their website where they rave about your products.⠀⠀
You can take simple steps to encourage them to create those content by posting the user generated content on your page and offering incentives to those that create .⠀⠀
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Got any more great word of mouth marketing strategies? Don’t be shy! Share them in the comments section below.⠀⠀
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P.S. Do you know you can learn fashion from anywhere you are in the world? ⠀⠀
Visit our website at www.martwayne.com or WhatsApp 08143402567 to learn more.⠀⠀⠀

Love your business and it will love you back

by martwayne | Jan 14, 2020 | Uncategorized

Relationships take work and the one you have with your business is no exception. It can be hard especially during difficult times, to keep up the same energy and enthusiasm you once felt for your business.⠀

With the harsh economic environment in a country like ours, it can be difficult to keep up the enthusiasm. Yes you have the passion but the reality of the business dawns on you. At times like this, you need to stratigize and people to brainstorm with so you can see things with fresh eyes. When you do, you begin to love your business again. I know because I’ve been there.

If you take out time to work on your business, you’ll eventually start achieving the results you want.⠀
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Show your business more love this week. Visit www.martwayne.com/blog for more tips on how you can do things differently in your business.

Fashion Business Tip: Create a customer loyalty programme

by martwayne | Jan 14, 2020 | Fashion Business Growth Tip

Loyalty programs have proven themselves to be a powerful means of increasing sales and motivating customer loyalty. And even if you do not have a formalized loyalty programme, what do you do for your current customers that you do not do for outsiders?
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For example, at Martwayne, our students are our priority and we go all out for them to help them succeed in their chosen ventures. Even those that have left still call us for assistance with setting up and referrals. We have also had events in the past where alumni get a discount by virtue of having come to Martwayne. .
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For our clients @garmentproductionhouse, we set up @gphmall to help them sell their products and we market them at every opportunity we get. .
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The reality is it costs a lot more to get a hold of new customers than it does to sell to existing customers. That is why it is essential you use marketing and other tactics such as loyalty programs to retain existing customers and encourage them to make repeat purchases, especially if you have a clothing line. But it also cuts acrss different areas of the industry.
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With a customer loyalty program all you have to do is offer benefits to frequent customers. Those benefits may be in the form of freebies, discounts, cash-back, gift cards, or other valuable incentives.⠀
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Create an attractive loyalty program for your business, publicize it, make it available to existing customers and watch your sales shoot up over time.⠀The best part is, it not only helps you retain customers but attract new ones as well.⠀

What a great start to 2020!

by martwayne | Jan 8, 2020 | Uncategorized

Sigh..... When the hard work and sleepless nights pay off. Nothing beats the validation of a client.

We have launched the Creative Patternmaking & Origami Online Course on the 6th of January and it was a busy holiday for us. But with this review, it makes it all worth it!

The greatest fear a teacher has is delivering on her promise to make students understand seemingly difficult tasks! The feedback has been consistent and I am so grateful! I accept this with my whole but very humble heart! Thank you so much for your vote of validation! I am glad I delivered! What can I say but just give thanks to God that it all paid off!

So you heard it people! There's absolutely nothing to fear with our Online Fashion Courses. We have different courses in Sewing & Patternmaking, Fashion Illustration, the Business of Fashion, etc.

Online Short Course in Sewing & Patternmaking

And the next one, the Online Course in Sewing & Patternmaking, starts 1 February 2020.

Yes! You can learn actually learn sewing and patternmaking right from the comfort of your home and it is perfect for beginners and those who can already sew!

And the best part is, you get 3 bonus courses!!! So 4 courses for the price of 1!

- Sewing Techniques for Perfect Finishing which costs N20,000 / $65 on its own;

- Complete Guide to Dart Manipulation which costs N10,000 / $32.50 on its own; and

- Clothing Design & Styling with Darts which costs N20,000 / $65 on its own.

That is a total of N50,000 / $162.50 in bonuses which you get for free!

And that's not all!

If you pay by 24th of January, you get an extra whopping discount of N20,000 / $65 to make a total of N70,000 in bonuses!!! And you pay only N70,000! So in theory, you are actually paying 50% for the Course! What a great deal!

You need to hurry though... the price goes up to N90,000 from the 25th of January and registration ends by 30th of January so we can start on 1 February!

To know more about the course, click this link:

https://martwayne.com/short-course-sewing-patternmaking/

So which other Online Fashion Courses do we have?

Do you have physical classes?

I want some face-to-face interaction.

Yes we do! If you are in Lagos or can come to Lagos, then you can register for any of the following in-house courses:

short course in sewing and patternmaking online or physical class

Creative and Fashion Illustration Course at Martwayne

Did I tell you about our collaboration with Carbon?

Now you don't have to let insufficient funds knock back your fashion dreams. With our collaboration with @getcarbon, you can pay for any of our physical or online fashion courses and spread the payments evenly over 3 months at an affordable interest rate. .

Take a loan of as little as N20,000 for some of our online courses such as Sewing Techniques for Perfect Finishing or Clothing Design & Styling with Darts or use it to balance up what you have for other courses. Simply click on the link: www.martwayne.com/getcarbon to apply.

And in other news....

Our Fashion Courses are now on Udemy!!!

Guess who is now a Udemy Instructor??? Yes we have been busy!

Now you can get some of our awesome Martwayne Courses easily on the Udemy Platform. Register wherever you are in the world! Safe secure platform and you can get them at discounted rates as well.

Yes! So 2020 started off great for us! I am looking forward to an exciting year ahead! I will put the links to each of the courses below so you can read up and finally move that move you always wanted to make. Now is the best time to live your dreams and become a fashion designer!

Here I am wishing you a very fantastic and productive year! Looking forward to seeing you online or offline!

Cheers!