Want to run a successful fashion business? Have a sales strategy

Want to run a successful fashion business? Have a sales strategy

Whether you’re a fashion designer or retailer, you must have a sales strategy if you want to stay in business. Making sales is just as important as creating the product so neglecting sales in favour of the perfect product is a recipe for disaster.

Selling your fashion product can be a daunting task. There are so many things that you need to think about, from how you're going to price your product to what kind of photos you will use.

Then you have to think about how to get the message about your product out to your target audience where exactly they'll see it and in the language they will easily identify with.

That is why having a sales strategy and testing out these strategies is vital so you don't run out of business.

Why you need a sales strategy

A sales strategy is a plan that helps you identify your target market, create a product or service that will appeal to them, and determine how to get your product or service into their hands.

Sales translate into revenue, which means that if you have a sales strategy, then you can use it to predict how much money your company will make.

The Link between Marketing and Sales

People tend to use the term marketing and sales interchangeably but they have differences.

Marketing plans are designed to generate awareness of your brand and its products or services, while sales plans focus on closing deals—not just generating leads.

A good sales strategy requires a good marketing strategy. Without a clear understanding of what you're trying to accomplish with your marketing efforts, it's impossible to know what kinds of tactics are necessary for success—and even if you do manage to come up with some great ideas for campaigns and promotions, they won't be very effective if they're not targeted at the right audience.

Your marketing strategy should also be informed by your sales strategy, since both are intimately connected to each other. By knowing who your customer base is and how they think about buying things, you can create more effective advertisements that resonate with them and make them want to buy from you more often than not—which means more money in the bank!

How to Create an Effective Sales Strategy

1. Create a product that people want
2. Plan your marketing strategy
3. Use the right tools

1. Create a product that people want:

The most important thing you can do is make sure that the product you're selling actually has value in the eyes of consumers. If people don't see the value in what you're selling, they aren't going to buy it—and they won't be likely to come back and buy anything else from you in the future either!

2. Plan your marketing strategy:

Once your product is ready for sale, it's time to start thinking about how you're going to market it to customers (and why). Are there certain audiences or demographics who would be more likely to buy this product than others? Do any competitors have similar products that might affect sales for yours? What are some ways we could reach them?

These are all questions worth asking yourself before investing too much into marketing efforts—because once you start spending money on ads or campaigns, it can get expensive fast!

3. Use the right tools:

Not that we know why having a sales strategy is important, There are so many tools out there you can use, not only to spread the word about your products, but also to close your sales.

Let's discuss 3 tools that you can use for your sales strategy.

Tools for an Effective Sales Strategy

1. Social Media

If you want to make sales with social media, it's all about the content. And if you're not using social media to its fullest potential, then you're missing out on a huge opportunity.

First, you need to know where your audience is. This can be tricky for businesses that don't have a big budget for advertising—but it's possible! You just have to be creative.

For example, if you sell shoes online, figure out what hashtags people use when they search for shoes—and then use those same hashtags in your posts. That way when someone searches for those keywords, they'll see your content and hopefully buy from you!

Next up: videos are better than pictures because they're more interactive and engaging. So next time you're posting something on Instagram or Facebook or wherever else, try making a short video instead of just posting a picture.

Finally: carousels are great if you want to attract more views than normal photos or videos do because people tend to scroll through them without clicking anything else—so if there's something interesting in the middle of your carousel (like an offer or discount code), people will see it and click on it.

2. Online Advertising

Facebook and Google adverts are a great way to reach new customers and get them interested in your products. The problem is that many people think they're too expensive! But there are actually a ton of ways to use these platforms for a fraction of the cost. Here's how:

a) If you want more visitors from Google, focus on keywords! People search for things all the time, and if they search for something and find your ad at the top of their results pages, they'll click through. You'll have a new customer!

Try using a service like Keywords Everywhere or Answer the Public to know what people are searching for so you can tailor your sales pages to and insert these keywords into the text. That might be more likely to get people clicking on your ad.

b) Don't underestimate how powerful Facebook ads can be. They're cheap—really cheap—and they can drive huge amounts of traffic to your site. You just have to know what your audience looks like and where they're likely to be found on Facebook. 

Target your audience as narrowly as possible. You can narrow your target audience down to your business location, what age group they fall into, or even their gender. This will allow you to save money while still reaching a specific group of people who might be interested in what you have to offer—which means less wasted money.

But here's the thing: all of this only works if your website is optimized. If you don't have an optimized site, then no one will see your ads or visit your site when they do click through!

That's why I recommend using a free service like Wix or Google My Business (GMB) to build an optimized website.

3. Word of Mouth

Word of mouth is one of the most effective ways to make sales for your business. It's one of the reasons that so many businesses rely on referrals from their customers and clients to grow their business.

Word-of-mouth marketing is when you ask your customers to tell others about their experience with your product or service. You can do this by asking customers to share on social media, leave reviews, or refer friends and family members.

Word-of-mouth marketing works because it's authentic and real. When someone has a good experience with your product or service, they're going to want to tell others about it! They'll want everyone else to know how much they enjoyed the product or service—and why they think other people should try it too!

So how do you use word of mouth as a sales strategy? It's simple. Ask for reviews from current customers. If they enjoyed your product, they will be happy to give you one. Make sure you ask for their pictures and their social handles as well to lend more authenticity. It works for me every time!


The internet is a great place to find new customers for your business. You can use social media, Google Ads, and other forms of advertising to reach people who are interested in what you're selling. Good old word of mouth advertising also works tremendously well.

But how do you make sure that people who see your ad actually buy from you?

Put a lot of thought into your sales strategy while you are building the product or service. In fact, a lot of your sales content can be obtained while creating the product such as behind the scenes videos and photoshoots.

The best way is to start by creating a strategy that lets you do more than just sell products—it lets you build relationships with customers so that they keep coming back for more!

Which strategy do you use? We would love to hear from you. Drop a comment in the section below.

Want to cut your production time in half?  Then ditch the paper and pencils and go digital!

Want to cut your production time in half? Then ditch the paper and pencils and go digital!

This picture made me laugh when I saw it!  But yes!  We tailors now use laptops!  😀 I spoke about it on our radio show on 98.9 Kiss FM on Friday and you should watch it!  I tell you this is the way to go!

Ok… so I realized that whilst promoting this Course (and I must confess, I don’t think I really promoted it that much), I never really spoke about the benefits of the Course.  So you are probably thinking… “why go digital when I can use my pencil and paper” right?

Ok… check out this scenario…

Example of a Digital Pattern and the Sewn Outfit

You make clothes for people and draft your patterns manually.  Imagine if you could do this on the system just once!  And next time someone else comes, you input their measurements and voila, the pattern comes out in their own size!

OR you run an in-house clothing production unit creating clothes in standard sizes.  Oh… imagine the torture of having to grade each pattern one by one when with just a few strokes, your work is done!

I can safely speak for myself when I say I have to be physically and psychologically prepared for pattern-making!  Having to search for paper, pencils, erasers and all what not or WORSE discover that I am out of paper is like the worst thing!  But now… you can simply work on your dining table in front of the TV.  Life does not have to be so tough anymore! 😀

And this is just a SNAP SHOT of what this course has to offer!  You can work across international boundaries as well.  I have 2 people who have reached out to me asking me to create patterns for them.  So this is you starting a new career as a pattern maker! 

Okies so ditch the pencils and paper and switch to digital patterns on your laptop!  And save yourself the headache and backache as well!  Register for our Pattern-Making & Grading with Computer-Aided Design.  

Please click on this link to watch the video about me talking about this Course.  It starts from 1:20

SO details about the Course?!  I’ll give it to you just now!

The course begins on Tuesday 4th of July 2017 and it will hold on Tuesdays and Thursdays from 10am – 2pm.  It is in 2 parts:

Part 1 is the Pattern Making bit.  It lasts for 5 weeks and costs N80,000 including your training materials except, of course, your laptop.  That you need to come with.

Part 2 is the Pattern Grading bit which is where you increase or reduce in size.  This will last an extra 3 weeks and costs N40,000 if you registered for Part 1.  

If you want just this part of the Course, it will cost N50,000 and it includes your training materials.  But to be honest, this limits you to just the manual grading portion because we can’t start teaching you about the digital workspace in Part 1. Please bring your laptop.  Oh… if you use a Mac please contact us before you register.

And that’s it really!  Easy peasy!  Trust me you will love this Course!

Registration is easy!  Simply pay the fees by bank or online transfer into the Martwayne Limited 023 710 3843 account in any GTBank OR

you can simply click on any of these links to register.  It takes you to our Paystack payment portal 😀

Excellent!  This tech age is making life so much easier! 😀


If you have questions, please reach out to us on 0818 395 8856, WhatsApp: 08097876075, E-Mail: twilliams@martwayne.com or martwayne@gmail.com or via Blackberry: D8E9802C

Oh. PS.  You need to be familiar with Pattern-making to register for this Course.  If you are a beginner, you can register for any of our sewing courses.  They all include pattern making.

Fabulous!  Please tell everyone to tell everyone!

I look forward to you joining us!  

Have a great day ahead!


Watch out for details of our other courses:

–  Design & Fashion Illustration with Computer-Aided Design
–  Basic Fashion Course for Juniors (ages 9-16)
–  Short Course in Childrenswear.

Things to Consider Before You Quit Your Job for Fashion – Martwayne on Business Africa 98.9 Kiss FM Lagos

Things to Consider Before You Quit Your Job for Fashion – Martwayne on Business Africa 98.9 Kiss FM Lagos

ME 😀 with Anchor Ayodele Kazeem on the left and Co-Anchor Kayode Osokoya, Business Africa 98.9 Kiss FM

Hello good people!  So we had another fab show on Business Africa last Friday.  I could really get used to this radio gig 😀 !  It was a really good one!  

So yes!  I’m sure many people working the 9-5 grind can connect to this. Or are the work hours 8-5.  Either way, I am sure there are loads of peeps out there who LOVE fashion, who are just itching to key into this passion of theirs but are clueless on how to go about it!  I know because I chat to people all the time about this.  

If you are at the same crossroads but you missed our show on Friday, you are in luck! Simply click on the link below and you’ll be right with us in the studio! 😀   

Don’t forget to share with your friends and family who need this and join us this Friday again at 10am on 98.9 Kiss FM! 


We had to postpone the start dates of the Corsetry Course and the the Patternmaking with CAD course.  The Corsetry now starts this Saturday, June 17 and the Pattern with CAD on the 27th of June.

We also have dates for our next set of Courses:

–  The Design & Illustration with CAD starts on July 15th and 18th;
–  The Basic Fashion Course for Juniors starts 1 August; and
–  The Childrenswear Course starts on the 22nd of August, 2017.

Please save these dates and forward them as well.

More posts coming up shortly!

Have a great week!
Martwayne on Business Africa 98.9 Kiss FM Lagos; 2 June 2017 – Dealing with ‘The Fear of the Unknown’

Martwayne on Business Africa 98.9 Kiss FM Lagos; 2 June 2017 – Dealing with ‘The Fear of the Unknown’

Left to Right: Adeolu Olatunji (Producer); Ayodele Kazeem (Anchor); ME (Guest) & Kayode Osokoya (Co-Anchor)

Yes!  So I was on radio again last Friday talking about what I love to talk about the most – FASHION! 😀  So yes!  Last Friday, on Business Africa on 98.9 Kiss FM Lagos, we were talking about how to face your fears and become a fashion designer or start a fashion business!  If you missed the show, don’t stress! 😀  Here’s the video!  Watch it for tips on how to turn your love for fashion into a viable business by first facing your fears and just doing it!  It was tres fab and I loved every minute of it!

I’ll be on again this Friday talking about “Factors to Consider Before You Quit Your Job for Fashion”!  You don’t want to miss it!  Join me on 98.9 Kiss FM Lagos at 10am (actually my slot begins at 10.15 so you can tune in then).  Have your questions ready and let’s have great fun!

Oh yes!  Here’s the link to the video:  

Don’t forget to like and share this video with all your friends and fashion lovers and don’t forget to subscribe to The Martwayne Channel on Youtube!

Muchos gracias!

OH!  PS.

Don’t forget about the Pattern Making & CAD Course coming up on the 13th!  It promises to be fab!  You don’t want to miss it!

Do you need a job?!  Then grab this opportunity to start a career in clothing manufacturing / the fashion industry!

Do you need a job?! Then grab this opportunity to start a career in clothing manufacturing / the fashion industry!

Hello good people!!! It has been a VERY BUSY start to the year!!!  Yes we started off our Beginners Course on Monday for the weekday option.  The weekend option starts on Saturday at 2pm.  The Bodices & Dressmaking Course kicked off today, though more people will be joining us next week so you can still register.  And we are working on one or two more Courses coming up for which I have received a request.  So yes it has been busy!

BUT this is a project I have been on for years now (since 2012 to be precise) though I never actually publicized it since I wanted to kind of test the concept first before going into it full time.  We have been all over trying to search for machinists to place with fashion designers.  I’m sure some of you may have heard me say a few times about going into the middle of Lagos Island to find people who could sew but did not have jobs so we could get them jobs with fashion designers.  And over the months, we have placed tailors who have reached out to us with designers who needed them.  

Has it been a breeze?!  Of course not!  After testing them in-house, there were a lot of issues BOTH with the designers and the machinists themselves.  I’m sure you must have remembered my posts “A Passionate Plea to Fashion Designers” Part 1 & Part 2 .  You can click on the links to read them and gosh it has NOT been easy!

Yes we have faced a lot of issues and we realized we needed to change our strategy if we really want this to work.


So we know there are many people out there who need jobs – especially the underserved in the society.  Those with little or no education who deserve a break in life.  This really goes out to them because we want to give them an opportunity to earn an income to take care of themselves and their families.  I know chances are many of them probably won’t see this post but I am guessing you may know one or two people who fit this bill and who you can vouch for to a certain extent.  These are the people we need.  We are hoping to make an impact and reduce the unemployment level around here – what you would call social entrepreneurship.

Here is what I posted on our Instagram Page.  The flyer pretty much says everything but I’ll just add the instagram post as well just in case.

Calling out to NGOs who have wards and the underserved in the community who need to earn a living to take care of themselves and their families. 

This is a project we’ve been working on in order to bridge the gap and help the unemployed earn an income. If you know anyone who fits the criteria in the flyer, please get them to contact us!

Please note that this initiative is targeted at those who want TO WORK in clothing production and EARN AN INCOME not start a fashion business. So if you know anyone willing to become a machinist, commonly called “joiner”, please get them to contact us.

Requirements?! Willing to learn and hardworking, CANNOT sew (this is vital), must be able to read and speak basic English (so anyone with a secondary school education is welcome to apply), must be honest and dependable, must have a guarantor and MUST be between the ages of 18 and 30. 

There will be interviews, tests and exams and only those who pass will move on to the job recruitment stage. Please contact us on the numbers in the flyers if you know anyone who fits the bill. 

Many thanks!

#martwayne #powerthroughfashion #socialentrepreneurship #clothing #manufacturing #factory #fashion #entrepreneur #buildingcommunities #poverty #unemployment #earnaliving #getajob #savealife #givehope #getemployed #training #tag #tagsomeone #tagsforlikes “

Yes this is it!  We want to train them from scratch so they can work on production lines and with fashion designers.  If you know anyone who knows anyone who knows anyone, please refer them to us.  I am sure everyone will be really happy our young ones are fully engaged so they don’t get into the wrong hands.

I say this again – this is NOT for you if you want to become a fashion designer.  This is for those who want to work for fashion designers.  We are searching for complete novices.  BUT if you can sew, you can also contact us if you are searching for a job and we can place you with a designer.  Just contact us through any of the means below:

Tel: 0814 708 0041 |  WhatsApp: 0809 787 6075 ; 0809 079 8909 

E-Mail: dcnetwork@martwayne.com | virgomandy308@yahoo.com

Thank you so much as you lend a helping hand and God bless you for your efforts (no emotional blackmail intended whatsoever).

Please feel free to forward, repost, share, tag and spread this flyer far and wide across your social media platforms.

Muchos gracias!  
5 Tips to Prepare for & Live Your Dreams in 2017!

5 Tips to Prepare for & Live Your Dreams in 2017!

Image from: https://t4.ftcdn.net/jpg/01/14/06/19/240_F_114061948_bwndnGf8VLfcgOUgAZb2hWcdhICBrb1J.jpg
Planning actually begins before 2017 hits not on the 1st.  I see that happen too often where everything shuts down and people wait till January 1st – like January 1st comes with some major changes or something.  But guess what I discovered over the years…
a.  The sun will still rise – the same way it rose all through the year;
b.  The sun will still set – the same way it set all through the year; and
c.  You will still be YOU!
Not a brand new You like you have always promised yourself you will become once the clock strikes 12 on the 1st of each year.  Not a different you!  Still the same fabulous YOU!  SO why must you wait till the 1st to live your dreams or do what you’ve always wanted to do?!  As my favorite quote goes…  
“You are the You that Makes You the You that You are!” 
Besides many people seem to have forgotten that 2017 is just next week!  So why waste another minute hoping to change this in the New Year when you can start NOW.  AND guess what?!  You still have (what today is 23rd right?!) 8 WHOLE DAYS to make things work before the New Year hits!

It has been a really tough year for a lot of us!  The economy, the crime rate, the lack of power, the people who have duped you (oh yes – I have been through it at least three times this year – the Wajus, the Oluokuns and the Johns of this world who were paid to do a job but never delivered) BUT despite all, I still somehow, managed to make it work.  And we are still trying to make it work!  NOW is the time to learn from past mistakes and have a concrete plan (well as concrete as can be) for the New Year.
So how do YOU make a plan for 2017?  Well… without sounding like a motivational speaker or anything – that’s not what this is about.  I am merely speaking to those who have asked me this particular question relating how to start off something in 2017!
This is what I’m doing so maybe it can work for you!
1.  Start with this: – your desires!  As this image says, it shapes your vision.  
What do you hope to achieve in the near future?!  Not 2017!  Think about yourself NOW.  What do you wish you were doing?  What have you always wanted to do?!  Remember, we still have 9 days to make it work!  Is it to learn fashion?  Is it to start a business?  Is it to leave your job or that abusive relationship – be it work, spouse or friend.  Be specific!  
Because it didn’t happen before now shouldn’t depress you.  2 projects that I was working on that looked so bleak earlier in the Year suddenly all came together in the last week or 2!  Imagine if I had told myself “oh nothing happens in December, I’ll wait till 2017”, I would not have made those huge milestones.  And 9 days is just a few days short of 2 weeks!  Plenty of time to still make things happen!
2.  Pick Your Catchphrase for the Year NOW!
You don’t have to wait till 31st December crossover service or wait till what the church tells you your phrase for the year should be.  That’s living in a Fool’s Paradise in my opinion.  Those things are too general in nature.  Pick yours NOW based on No. 1 and stick to it!  I already have mine and I bet you’re dying to know what it is!  Haha!  
Well, I’ll tell you!  Actually, I have 2 (whoever said I had to have 1) but I’ll share just 1!  
2017 is my “Year of Praise & Thanksgiving” 
It might seem very abstract to you but it makes too much sense to me and it ties in directly into No 1!  I already know the exact things I want to achieve so all it takes for me is to work towards it. 
And based on that, I did No 3!
3.  Changed my phone’s ringtone! 
Haha!  What better way to create a “neural pathway” (a la Pastor Poju’s favorite term) of your vision than to listen to it every single time!  It gets imprinted in your memory!
Praise comes when you hit a milestone or when you WIN!  So based on my specific goals for 2017, I plan to WIN at each of them.  Of course, it takes a lot of prayers but I know God has my back so… I just have to do my part.
Truth be told, changing my ringtone happened by accident but that’s just the way God works right?!  But remember it all stemmed from 1.  
So I went for a wedding, [fab wedding by the way] and the DJ kept playing only the intro of one of my FAVOURITE SONGS of all time – “All I Do is Win” by DJ Khalid & Ludacris 
As I was leaving, and I was already at the gate, he played the intro again.  Excited, I literally ran back into the hall thinking he would finally play the whole song but alas, he broke my heart.  There and then, I had my Eureka moment!  Why not make it my ringtone also because it tied perfectly into my upcoming goals!   
And that was how I spent 3 PAINFULLY LONG HOURS till like 3am in the morning trying to figure out how to make it my ringtone!  I finally aced it!
So now, anytime people call me, it simply reinforces my goal to WIN every single time!  And when you win, you have no choice but to praise and give thanks to He who made  it happen.  
So my advice to you is to find something that will continue to reinforce your own specific catchphrase for the year!  It could be a typed one-liner or quote or something someone said that you will have no choice but to see or read wherever you go!  It could be a welcome message on your phone or laptop screen or even a typed piece of paper on your ceiling.  It will help to reinforce that vision!
4.  Use this break to study!
It’s called research!  By now, you should know what exactly you want to achieve so asking the right questions should not really be an issue.  Now you need to find out everything you need to know about how to actualize that vision.  It doesn’t have to be like some serious jacking or anything or making an “outright effort”.  That will bore you out soon enough.  
An easy way to do this is to simply take your phone and run a quick search on your specific vision or goal on Google.  Click on one or two of those links.  What you have just done is store whatever your vision or goal is on your phone.  Chances are the next time you visit Facebook or Instagram, a lot of content about what you searched for will jump out at you!  They will literally stalk you! And the best part is, most of that content is free!   
Also read through… okay actually “scan through” people’s broadcasts and emails that manage to pop into your box.  I know it can be annoying but you just might find some hidden gem of information in there somewhere.  I always scan through every broadcast I receive and have learnt over time how to sift between the serious ones and the unserious ones.  If it is not relevant, I just move on!  Besides, some broadcasts even force you to do research and you learn even more from there.  You will also find that someone right there on your contact list may have the information you have been searching for for ages!
5.  Share Your Vision with Everyone and Don’t be Afraid to Collaborate! 
The whole “what if they steal my idea is sooooooooo old-school”!  If you have done No.s 1 – 4, you will eventually discover that people with like minds will suddenly begin to gravitate towards you!  That’s just the way it works!  It has happened to me several times.     I guess that’s what the book, “The Secret” was talking about, though to be honest, I haven’t read it.  But I do know what my Bible says in Isaiah 55: 11:
“So shall my word be that goeth forth out of my mouth: 
it shall not return unto me void, 
but it shall accomplish that which I please, 
and it shall prosper in the thing whereto I sent it” 
When you live, eat and breathe your vision and talk about it every single minute, it reaffirms the vision!  And you even begin to believe it, even when the evidence on the outside contradicts your vision!  Trust me, you will be shocked when things begin to fall into place. 
And look for partners that can help you achieve that vision – even if it means collaborating with them.  Look.. money is tough to come by these days, so if you want to make it work without money stopping you, then find like minds to work with.  I am BIG on collaboration!  Why be a lone ranger when you can be part of something bigger and greater?!  There is strength in numbers so work with people and you all can own part of something than all of nothing!
And I am speaking from my own direct experience.  The projects that somehow suddenly tool shape out of nowhere, trust me when I tell you that I had no clue how it was going to materialize.  I kept telling people categorically that I would do it without having a clue how it would happen.  But now, I can safely say my willingness to collaborate with 2 of my students has moved us from 0% to 65% in just 2 weeks!  And there is no stopping us by God’s grace!  So don’t feel the need to do it on your own.  Put aside your egos and fears and find people to work with.  What’s the worst that can happen?  It does not work out and everyone goes their separate ways. Dasall!
And FINALLY… I know I said 5 tips but I’ll throw in a freebie!  
It will never be perfect!  You just have to continue tweaking it as you go along!  But what is important if of you to just do it!  Don’t overplan.  A time comes when you just let go and and let God.  Call into existence those things which do not exist as though they did (Romans 4: 17b).  Remember your words will never return to you void if you truly believe in it.  And take action!  No matter how little!  
Remember, the only thing that’s worse than fear is the REGRET you will feel knowing another year – not even year – another DAY has passed you by, a day you will NEVER get back!
Left Image: https://s-media-cache-ak0.pinimg.com/736x/d1/20/1f/d1201f8f0e713a96e93d8ded840b0891.jpg
Right Image: http://www.courtneyluv.com/wp-content/uploads/2015/04/quotes-about-your-vision.jpeg  
Simply start from No 1 and you’ll be fine!
I’ll leave you with this AMAZING Quote from one of my MOST FAVOURITE PEOPLE of all time who wrote a book with one of the best titles a book can ever have ” The Audacity of Hope” – which…oh… I also haven’t read by the way… 😀


Have a FAB day ahead and enjoy the looooooong weekend ahead!  
Merry Christmas & a Happy New Year!
Oh PS!
I have not forgotten the audio series or podcasts.  Keeping my fingers crossed it goes live sooner than later! It is work in progress!
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