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How Do I Start My Fashion Business?

How Do I Start My Fashion Business?

Hello good people!!!!!  I’m sure you all had a GREAT holiday!  I know I did!  I am already looking forward to the next one… (who knows when the next one is coming up?!)  Anywayz!  I had a pretty restful one – totally thankful!  
Haha…. I thought this was hilarious!  I just could not resist!
Image from:  http://trulteskogen.com/onewebstatic/04cb45fd25-24.gif
Ok!  So here is my BN post!  I have actually had this question thrown at me so many times, I knew writing about it was only a matter of time.  Seeing I managed not to lift a finger over the holiday, here is the article which was actually posted on Bella Naija on Thursday.  I made minimal changes to it since I realised it was edited and some portions of my thought process (re: punctuations and brackets) were lost in the editing AND I also added more pictures… 

Tope Williams-Adewunmi:  How Exactly Do I Start My Fashion Business?
Image from: http://www.bellanaija.com/wp-content/uploads/2015/07/dreamstime_xl_29485026.jpg
Great!  Glad you’ve taken the first step and decided to take your love for fashion more seriously. But you have no clue how to go about it.  So, we’ll start from the very beginning… hopefully these steps will help shape that vision and move you from concept to reality.
 
Oh…P.S… It will not happen in one day, or a week, or even a month!  If you want to do it properly, it will take a while. So remember these words… baby steps.
 
First Step? Making the decision!

Image from: http://davidduke.com/wp-content/uploads/2015/03/Decision-Making.jpg
You need to decide what exactly what you want to do in the industry and stick to it! This really is the hardest part because you might not even have a clue. And even if you do, people will advise you to go down a different route. So please make that decision before you start off or else you will be miserable – or worse, act on that advice and end up wasting a lot of money in the process. 
 
But the money isn’t really the issue here. The issue is you waking up one morning 10 years from now wondering how exactly you got there.
 
So if, for example, all you always wanted to do was design wedding gowns, find a way to make this work even if there is a lot of money to be made from sewing uniforms – EXCEPT you are doing it just to gather enough funds to start off. In which case, give yourself a time limit and stick to it as best as you can.
Next Thing?! 
 
Writing a life plan for your fashion idea! 
Image from: http://i2.wp.com/homeschoolinghelp.com/wp-content/uploads/smiley-2.JPG?resize=244%2C258
 

No no… don’t roll your eyes yet… I am not talking about a business plan here. Yes many of us tune off when we hear the term “business plan” (including me).  Don’t worry, the business plan will come later and you can always outsource that.  For now, get a notepad and a pen and begin to write – in clear terms what you want to do. If 5 years you have deviated from this plan, you can find your way back.
 
For example, you can start off with… (let’s pretend you’re in italics and I’m the voice in your head [in brackets] guiding you along OR you can do this with a friend):
 
•    I know I like fashion:  [Ok… yes we have established that. What aspect of fashion do you
like?]

 
•   Ladies wear:   [Oh nice! Why ladies wear?]
 
•    I don’t know… I just love clothes and dressing ladies up:  [Ok… so why do you need to 
become a fashion designer to do this?  You don’t have to be fashion designer to dress
people up. Perhaps all you really want to be is a stylist. Or do you want to do this because
being a fashion designer sounds cool?]
 
Well… At this point, you need to know who a fashion designer really is. So conduct some research and be sure this is what you really want to do. Convince yourself of why you want to be the person designing the clothes the ladies will wear… while I move on from this point…
 
[Ok great! So ladieswear! What aspect of ladies wear?]
 
•    Everything! I would like to design everything a woman can wear!  [Errrr… Seriously?  How is that even possible? Even if you can, let’s take one idea at a time.]
 
[Let’s get down to specifics. What do you want to start off with?]
 
•    I think I’d like to design ladies casual wear:  [You think? You’re not sure?! Let’s try
again. What is the first thing you sketch when you put pencil to paper?] 
 
Now would be a good time to quickly sketch something.  Even if you are not great at sketching.  You can also explain your design in words.  That will determine who exactly you are as a fashion designer. You might think you want to design casual wear but find yourself designing  evening wear.
 
•    Okay…. Done! I know I want to design casual wear:   [Oh-kay! Nice! What type of casual
wear?]
 
•    Maybe t-shirts:  [Maybe? Or certainly?!  Try your hand at another sketch]
 
•    Actually I’ve always wanted to have my own T-Shirt line:   [Ok great! T-Shirts then!
What type of T-Shirts?]
 
•    Printed Tees with an interesting twist:  [Ok… now I’m rolling my eyes. Please narrow it
down.]
 
•    Okay, I’ve always wondered what it would be like to draw faces on t-shirts with safety pins and sea shells for example:   [This is the point where I tell you it does sound bizarre but hey… stranger things have happened in fashion. So who knows… it can work.]
 
And that’s it! You go on and on until you begin to narrow it down or till you hit a road block. If you do hit a block… take a breather and start over from where you left off.
 
When you are done with soul-searching…
 
It’s time for Research! Research!! Research!!!

Image from: http://s3.amazonaws.com/libapps/accounts/12722/images/ResearchIcon-300×300.jpg
 
Oh this part is vital! Many of us hate doing research but it is key! Obviously, the Internet Institute is your first point of call! Many consume themselves with just the production aspect of design but I believe it is important to start from scratch.
 
Find out everything you need to know about making T-Shirts, right down to the history of t-shirts, how they evolved over time, who buys t-shirts, who wears the most t-shirts, how much do T-shirts costs, where are t-shirts produced e.t.c. Why? You might think ladies wear t-shirts but find out during your research that the type of t-shirts you want to design might actually appeal to teenagers. The question is, do you want to design for teenagers? It’s all up to you. Talk to people, ask questions, meet with t-shirt designers, etc. The research never ends – even when you start off.  And whatever decision you make based on that research goes into that notepad as well.
 
After research (which is on-going by the way), the next step is to:
 
Get the Relevant Knowledge to Excel in That Field
.
 
Love both pictures so decided to use both 😀
Image 1 (left) from:  http://www.cliparthut.com/clip-arts/269/study-girl-smiley-emoticon-clipart-royalty-free-public-domain-269958.png
Image 2 (right) from:  http://1.bp.blogspot.com/-uAZ-NIHKUVI/USO3tx45tZI/AAAAAAAADDM/XI1FfKf84rQ/s1600/Smiley+Book.jpg
Now is the time to get the skills – either through some form of formal education or through work experience.  If you cannot sketch, learn how to sketch. If you feel you want to learn how to sew, then learn how to sew – though it is not mandatory for fashion designers to know how to sew. However, with the horror stories I have heard from fashion designers about their tailors and machinists, you might be better off learning – no matter how little if you want to live longer.
 
SO!  You can choose to go to a fashion school, be self taught (there are enough resources online if you do the research) or get some form of work experience – either paid or unpaid.  That knowledge is necessary to guide your production team – regardless of whether you are producing the T-shirts in-house or outsourcing production. I tell you, it will save you a lot of headache in the long run!
 
Next up?!
 
Testing the Market!

Image from: http://smallbusinessbc.ca/wp-content/uploads/2012/06/CustomerSatisfaction.jpg
You need to know if people will buy your designs before you take off!  Ask people what they don’t like about your work – that way they give you proper constructive criticism. It helps you improve your product and also builds you a thick skin.
 
Image from: http://www.netsolutionsindia.com/blog/wp-content/uploads/2013/05/Test-Market.jpg
 
Testing the market also helps you know if what you believe was the greatest invention since… errr… cellphones is really that fab.  You just might find out that the “oh-so-brilliant” idea you had of designing t-shirts with seashells and safety pins was a pretty dumb idea after all.  Should you dump that idea?! Nope. You might choose to go ahead and take the chance or go back to the drawing board and restrategize by replacing the safety pins with bugle beads.
 
And just when you are about to launch out:
 
Pray! Pray!! And PRAY!!!
Image from: http://media3.popsugar-assets.com/files/2015/03/23/783/n/1922398/652a1c95_prayer-hands-.xxxlarge.jpg


You really need that divine intervention. Only that inner peace can trump the fear that you are bound to feel deep down.  And you will feel that initial fear but just go ahead and launch – no matter how small.
 
Launching does not necessarily mean having a fashion show. It could mean uploading your items or sketches on your site or online platforms, selling to your friends and colleagues, or just simply showing people your designs and taking their orders whilst working with your tailor.  In my opinion, as long as you are ready to start accepting cash for your creative ideas, you have launched out.
 
Truth be told, it really is not that hard to become a fashion designer. The difficulty lies in being a successful one and I doubt anyone has the perfect recipe for success. But what I always say is what’s the worst that could happen right?  You fall flat on your face or get some mean comments from people who hate your work. What do you do? You pick yourself up after crying for days and try again! Someone out there is bound to like your work and you will eventually carve out your own niche market! ?
 
Great! Those are my tips. I do have more but I’ll stop here.  I’m sure there are a whole lot more out there as well so if you also have tips and pointers for us, do share them as well so we can learn from you!
___________
 
This Article originally appeared on www.bellanaija.com… 
 
…(with only the first picture and the italics and the missing brackets here and there.  I honestly cannot do without pictures.  Makes for a more pleasant read methinks… :-D)
 
Anywayz… hope this helped.
Don’t forget to share your tips in the comments section so we can all learn from you and your experiences as well.  I hear some people have had issues with posting comments.  Apologies…hopefully it will become easier.
 
Have a great and productive week ahead!  And watch out for my next BN post! 😀
 
Cheers!
Celebrating My AMAZING Sister & In Fact All Ladies… Continue to EXCEL!

Celebrating My AMAZING Sister & In Fact All Ladies… Continue to EXCEL!

Screenshot from www.exeter.ac.uk ‘s homepage
So we had a GREAT Course yesterday!!!  Don’t worry, I’ll tell you all about it in a separate post!
 
BUT before then…
 
I just have to celebrate this AMAZING lady who has achieved so much in SUCH a short time!  Well…. short is pretty relative but vis-a-vis her age, she has achieved A WHOLE LOT!

  

 

 
Meet Temilola, my sister…. yup also my Maid of Honour.  😀
 
She may appear all innocent-looking and all but HA!  Do not be fooled!  She is smoking HAWT!  A FIRE-FOR-FIRE no-nonsense lady filled with BRAINS!!!  
 
I HAD TO talk about her achievements today, not only because she is being celebrated by her University as one of the 41 “extraordinary” women as part of International Women’s Day but also for the following reasons:
 
– First to prove to all the chauvinist guys out there that we ladies are more than just fine faces; 
 
– Second to celebrate ladies who are making a mark in one way or the other in their various endeavours; and
 
– Third, to encourage ladies out there who are still pressing on despite facing many challenges.
 
 
I remember calling into a radio station about 3 years ago.  Someone had sent an sms to the host with his New Year wish which went along the lines of:
 
“I wish in this New Year, women would be less mediocre”.  
 
I felt so insulted by that SMS that I called into the station and give whoever wrote that a piece of my mind.  I stated point blank that “birds of the same feather flocked together”.  As far as I was concerned, if he was surrounded by “mediocre” women, then it was a determinant of the kind of person he was since “mediocre women” (whatever that means) gravitated towards him.  
 
PLUS I challenged him, hopefully he was listening, why he had not done anything to improve the lives of the so-called mediocre women.
 
A designer who recognised my voice called me to tell me a client of hers who heard my comment said “I was too opinionated for a woman“ and worse, his wife who was sitting beside him said nothing!   
 
I don’t know about you but I am surrounded by successful women!  Women at the pinnacle of their careers!  Women who are not defined by society’s double standards and women who ensure that, despite all, they will rise up above every circumstance!  Women who are not defined by the men they marry or by who the society expects them to be i.e. the weaker vessel.  I am surrounded by women who make a name for themselves and rise above all, despite all society throws in our faces! 
 
And this post just proves that!  
 
I posted this on Instagram earlier.  Now you tell me why I should not get a band together and make all the noise I can make 😀  Always great to be associated with inspiring people.
___
 

Proud! Proud!! PROUD of my sister!!! 

 

 

Not only a Phd holder (at UNDER 30 by the way) after 2 Masters Degrees (from the University of Cambridge and the University of Warwick – like WOW right?!) Oh yes! Let’s not forget about her 1ST CLASS from the University of Ghana, Legon!

 

 

 

BUT also 1 of the 41 “extraordinary” women celebrated by the University of Exeter as part of International Women’s Week.

 

 

 

Now tell me why I should not be grinning from ear to ear 

 

We are more than just a bunch of fine ladies in our house. We have the brains as well!
Congratulations Temilola!!!!! Many many more recognitions to come!

 

___
 
Taken from Temilola’s Blackberry Update
And she made the Monday web cover as well! That clearly is a big deal!  And that is why I am also posting this ON a Monday to start our week off on a great note!  I know mine started off on an excellent note!
 
Check out what she has to say at this link:
 
http://www.exeter.ac.uk/staff/equality/women/womensday/41women/temialanumu/
 
My sister’s story is amazing.  And perhaps someday she might let me tell it… (though I really doubt it but who knows…) She faced a lot of challenges but I bet she has pretty much forgotten them now with this recognition.  Anyone studying a Phd. will tell you it is not easy work at all and finally, it seems all that pain and hard work have just paid off!  And the sky is the limit!
 
As always our greatest thanks go to God – first of all – for seeing her through all her challenges.  AND second, for giving us an AMAZING mother who consistently encourages us to be the best we can be and supports us all the way at whatever we do.  
 
Congratulations Temilola!  We know how hard you worked. And my prayer is that you continue to defy all odds and may God continue to give you the strength to take on new challenges and excel in all you do.  Continue to make us proud!  We love you to bits and we are there with you every step of the way! 😀 
 
And congratulations to every woman out there reaching milestones in their careers!  We live in a society where people expect us to sit and be pretty; one where men believe for them to listen to what we have to say, we must be “visually stimulating” (as someone said to me).  Just imagine that!    
 
Gone are the days of “trophy wives”.  Never compromise on your standards and never make excuses for your success!  Do not have a victim mentality, do not do what society expects if it means lowering your self-worth and never let anyone make you feel less than adequate because you don’t have a ring on your finger.  
 
Buy that car if you want to, buy that house if you can afford it.  Any man who is intimidated by you or your success is not worthy of you in the first place!  
 
Trust me! The BEST is yet to come!
 
Have a great week!
Wishing ALL LADIES a Happy Mothers Day!

Wishing ALL LADIES a Happy Mothers Day!

http://socialcafemag.com/wp-content/uploads/2012/05/Happy-Mothers-Day.jpg

This picture says it all!  And that is why my wishes go to not just mothers but every single lady out there who is a mother or potential mother, regardless of age.

You also need to be celebrated because you do contribute and play a role in people’s lives- the same way a mother would.

Have an EXCELLENT Mother’s Day!
My Feature Article on enterprise54.com :-D

My Feature Article on enterprise54.com :-D

Screenshot from www.enterprise54.com
Yaye!!!!!!!  😀 😀 😀

And it all happened because I responded to a post on a Facebook group I belong to.  Really happy I responded to Aunty Bisi who called me out on the BR Group to tell my story… which I did!  


Thank you so very much Lara Sanni for this wonderful piece!  You just gave me an early birthday present!  And thanking the whole of enterprise54.com for this amazing feature!

MWAH! MWAH!! MWAH!!!

Need I say more?!  Just check out the link to the article below:

I just cannot stop grinning!

Meanwhile…
The Short Fashion Course for Beginners starts on the 28th of February, 2015.

The details are at the link below:

Don’t forget to tell a friend to tell a friend to tell a friend!

Thank you so much!
The Power of Visual Merchandising!

The Power of Visual Merchandising!

Hello Everyone!!!!!  

So I just got back from a very short but well deserved break in Cape Town.  Thought it would be great to go back to where I called home for 3 years, catch up with folks from my school and of course hang out with AA who also happened to be there for a conference [actually to be honest, that was the real reason I went… :-D].   


 
Anisa Mpungwe at MrP (In-Store), V&A Waterfront, Cape Town

But anywayz…..  ladies, y’all know a holiday is incomplete without shopping right???!!! And I did a bit of that… – which brings me to today’s post!

So I walked into the Mr Price Store at the Waterfront just to see what they had and to compare it to the Mr Price here in Lagos and stopped right smack in front of the mannequins up there in the picture.  


Now I have never bought a jumpsuit (or made one for myself for that matter) and many who know me will tell you I am not a great fan of print.  BUT after seeing the way that jumpsuit looked on that mannequin, I knew I just had to get one! 

It was not about the jumpsuit per se…  truth be told, if I had seen it on the rack, I would probably have walked away from it.  But for me, it was more about how it was displayed – the props, the shiny black mannequin – everything about it was just superb and I was totally sold!  I just had to have it!  And I did!  And I am still grinning – totally satisfied with my purchase-S… yes I bought more print outfits from the store.  (Yeah.. I know some designers might scream but that is another post for another day!) 

But anywayz… THAT – my friends – is the Power of Visual Merchandising!

Truworths Store Window & In-Store Layout, V&A Waterfront, Cape Town

Most times when I go shopping in other environments, I am amazed at how much effort the stores put into creating THAT shopping experience for their customers.  The store windows and layouts can sometimes be out of this world – I mean just check out this Truworths store window and the store itself!  Stunning!  

Window shopping for me is not about staring at clothes I will not buy but more about staring at store windows and layouts, absorbing the creativity that has gone into trying to make a sale.  Ever since I studied this at school, I have been hooked on visual merchandising!

From the signage, to the mannequins, and the lights to the hangers and even the music, everything just seems so perfect and is targeted at trying to make you part with that money.  And guess what?!  It usually works! 

But when I look at store windows over here, I think to myself – gosh, if only these people knew just how much money they could make if they put that little bit more effort into their store window.

I remember going into a store on Adeniran Ogunsanya a while back and had to run out!  The clothes were all stacked on racks in such a tiny space, I immediately felt claustrophobic!  Perhaps they were going for the “hey we have a lot of stuff” vibe but it was completely lost on me!  The only thing that came to my mind was how quickly I could get out of there!  And I did!  What a horrid experience!  

Rotating store window at Forever New, V&A Waterfront, Cape Town

I think, often times, people think selling clothes is all about dressing mannequins and putting them in front of windows where people can see them but honestly it goes way beyond that.  Anytime I walk into the Mr Price store in Surulere, I just smile… something makes me go in, something sometimes keeps me there and more often than not, I leave with something in my hands – no matter how little!  Of course the great prices do help as well – but the question is how would I have known the prices were so great if I was not attracted to the store in the first place?  And that is why Visual Merchandising is so important!
I won’t say I am an expert in Visual Merchandising but one thing I will tell you is that this is an area that is yet to be fully exploited over here.  If only people knew how much money they could make if they put just that bit of an effort into designing their stores.  And it does not have to be so expensive either.  If one can spend all that money on props at a wedding, surely one can also improvise and spend a bit of money to bring in money.

All you need to do is prove to a store owner that you can increase their sales and foot traffic just by giving the store an overhaul and a better visual appeal, and you have a winning career!

Did I need all those things I bought during my trip?  Nope!  But I am not unhappy that I did.  The whole essence of visual merchandising is to make people buy what they don’t even need – impulse buying I believe it is called.  And that is why companies spend so much money just creating that experience!

I mean ever wondered why those sweets are at the till at the supermarket while you are in the queue?  They were placed there intentionally to make you buy them – by a visual merchandiser!  And suckers like me always fall for it – I cannot seem to resist buying KitKat at the supermarket till… ok well… lately I have managed to restrain myself with all this “watching what I eat stuff” and it seems to be working!

But you get my point right?  And I believe this is a career path that is worth pursuing around here.  If it is done right, you can make a lot of money from it! 

And of course, this post would not be complete without a picture of me wearing my new purchase 😀  And I can assure you that in that short time, I have pretty much worn my money’s worth and have no plans of slowing down! 😀


Meanwhile, enjoy some more pictures of store windows I took on some earlier trips.  Shame I can’t remember the name of some of the stores… 

China… at some exhibition…


Boston I believe this was…


Loved the concept of this store with the sewing machines…


New York… I think this was Forever 21…


I’m sure I have a lot more pictures somewhere… can’t seem to find them on my system… especially the ones I took in Istanbul.  If I do find them, I’ll upload them.

Hopefully I just gave you some food for thought… just in time for the New Year so you can add that to your list of Resolutions…. 😀

Have a great week everyone!!!

OH!!!  PS!

Please remember that the Jacket & Trousers Course AND the Foundation Course both begin next week.  Do register early so you can round up the year in style!  Remember procrastination never did anyone any good!  Don’t leave it till next year.  Make the move NOW!

See you next week!

Cheers!
Conquering That Thing Called Fear…

Conquering That Thing Called Fear…

http://africarm.org/site/wp-content/uploads/2014/07/scared-cartoon.jpeg
 
Oh wow… talk about feeling like a stranger in my own space…
 
Guess I am owing enough belated greetings – from Happy Independence Day Celebration (in arrears) to Barka de Sallah (in arrears).  Oh… my Sallah break was tres fab!  I enjoyed every minute of it!  😀
 
Then moving on to Happy Birthday (in arrears), Happy Married Life (in arrears), Happy Anniversary (in arrears)… errr…. what else have I missed??? Oh yes!!!  Congratulations on the birth of your baby(iees)… 😀    And I say these greetings with the utmost sincerity!  
 
Great!  So now that I have redeemed myself, I’ll start with my post for today!  Conquering Fear!

 
http://www.liberatemedia.com/wp-content/uploads/2012/07/marketing-fear-social-media.jpg

 

Ok so this post is not about the usual stuff we read about in self-help books or listen to at seminars.  We’ve all read and heard enough right?  It’s time to take action! 😀
 
And I’m taking my first step.. even though it took about a month to get here… haha!   Pretty surprising, even to me since I am someone who is pretty fearless when it comes to making decisions and taking risks work wise.
 
And this post my my first step to conquering that fear! Yes I have been psyching myself up for the past month or so until I said to myself today “argh please…. just go ahead and move past this point!”
 

And what’s this fear I have nursed till now?  Posting YouTube Videos of myself!  

http://www.toonpool.com/user/3622/files/fear_is_our_life_partner_888385.jpg
 
Yah… seems pretty silly right?!  You might think so.  But for me, chatting into a camera and then putting myself out there is not so easy for me.  I am a pretty shy person – though you might not believe it – I had to work hard on that and I think I have done a pretty good job of masking it.  For me, words and pictures are much easier.
 
But anywayz, I had been nursing the idea of videos for a while now and did a few but just never summoned up the courage to post them.  Well… until I got a message from a Blackberry contact on how scared she was to start her fashion business despite learning the ropes in fashion school and knowing how to sew.  But for her, the major issue was her lack of confidence and the fear that customers would hate her work or she would mess up.
 
For me, from experience, the answer always seemed simple!  “Well you will actually never know if you will mess up or not until you try.  So just start and if you do bungle (which you definitely will since it happens to everyone), you will learn from it”.  
 
But alas!  I only realised it was not that simple when I started getting similar messages from other people.  I did advise them on how to start off but this inner voice kept saying to me: “here you are giving people advice when you are yet to face your fear”.
 
So I thought to myself, well rather than write about the topic, I’d shoot a video addressing it with my phone and post it.  That way I would have killed 2 birds with one stone! 😀
 
So here it is…. the very first You Tube Video of myself…..brrrrrrr….. (insert-chewing-on-my-nails-inwardly-extremely-nervous-covering-my-face-emoticon-in-here)……..
All shot and edited by me! 😀  Not bad right?!  I am so proud of myself.  Amazing what you can do when you put your mind to it!

And yes!  Please encourage a sister by clicking subscribing to my Youtube Channel, clicking the “like button” under the video, commenting and sharing it with your friends.  It would really help since I plan to do this more often now.
 
Muchos gracias!  MWAH!  

Oh… PS:

You can get to the YouTube Channel through the video but just in case, My YouTube Channel is “Martwayne”.  It comes up when you search for it.