Why You Need To Delegate Work Effectively In Your Business
“Only I can do it” “No employee can do it better!” Made these statements before? News flash……You will burn out! Yes, I said it! You need to see why it is necessary to effectively delegate tasks to your employees.
If you can’t set a structure for your business such that it can run smoothly in your absence, then here is a wake-up call! This article can help you plan your week ahead.
Honestly, I used to have that notion as well. I felt I was some sort of wonder woman. Until reality struck and I literally broke down due to stress.
Think of it this way, are you making money so you can live the kind of life you deserve or you just want to make money so you can keep spending it on medications?
Click the video to listen and then carefully analyze how you have been running your business.
You do not need to break down before you make adjustments and that’s why I am here to tell you why and how to delegate tasks in your business.
So if you are ready to face the fact, trust people and accept that they can do it even better than you.
And by so doing, you are giving them an opportunity to learn and get better. In turn, you can channel your time to other aspects of the business such as planning, networking, strategizing, and so on.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
A new Monday approaches, you feel stressed out because you’re not prepared at all. At the end of the week, you feel frustrated because you couldn’t accomplish much. Can you relate?
During any given time, you will likely have a lot on your plate, especially as a business owner. And it’s easy to get so overwhelmed and bogged down that you’re not sure where to start. You may miss deadlines, send out items for delivery late and mess things up. And listen: It’s OK to make mistakes. We’re all human.
But, honestly, a lot of times, situations like that can be avoided by doing one very simple thing: planning out your week ahead of time rather than winging it.
Why you should plan your week
Simply put, as a business owner, planning your week in advance helps you block out time for the most important and urgent things in your business, and personal life. We cannot discuss planning your week without talking about time management.
You can lose money and may or may not get it back, but when you lose time, there really is no option, it is gone and gone for good.
I do not dispute the fact that we are humans , so sometimes things might not go exactly how we have planned . Hence, the reason to be give room for unforeseen circumstances . The more reason we should delve into time management a bit. To plan your week appropriately, you need to be able to place your activities in either of these 4 quadrants, this will help you prioritize while creating your to-do-list. I will explain better later in this article.
How To Plan Your Week
Know your goal ahead of time.
Identify what is urgent or important
Create a To-do-list
Be realistic with time.
Be disciplined and committed to following it (there is always a sense of fulfillment when you thick that box!!!)
Okay back to our Time Management Quadrant. So it’s very easy for us as business owners, in fact, humans generally, to spend the bulk of our time in quadrants 1 and 3, but then this will not do us any good.
The quadrant that should make the most of our time should be quadrant 2. The planning, development stage. (pssst…” he more time we spend here, then the less tendency for us to spend more time in quadrant 1”)
The examples listed above are important but not urgent, but if you do not spend time on them, then they will result in being urgent and important as seen below.
BONUS TIPS
Here is a list of some applications that can help you create a To-do list
Plan your entire week ahead of time, from clothing to meetings and activities. Have a to-do list for everything! Do this, and you’ll be more productive, settled, and in a better place mentally. I agree it is not easy but I have been adopting this and trust me, ticking off that to-do list does wonders for you!
Do you plan your week ahead of time? Has it been helpful? Share with us in the comment section.
Do you take some time to celebrate your little successes? Or you are too busy thinking about all the tasks you need to complete?
Sometimes you feel overwhelmed by the thought of the tasks you have not done and then forget to even recognize the success of the ones you have accomplished.
And you make comments like: “ Gosh! Where am I supposed to start from? ”
Or you even begin, yet you feel you have not done anything…..If this sounds like you, then keep reading!
In this episode, I shared;
⇒ How I deal with such feelings in business and personal life.
⇒ How to see the task from a different perspective.
⇒ How you can recognize how much you have done.
⇒ How to celebrate your little wins.
Excited about this? Click the video below to Listen–————–
Let me know which of these tips you will apply first.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
You need to promote your business on Google so your customers can find you with ease.
Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.
All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.
Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.
1.Highlight your Benefits and Features
There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.
For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.
2. Optimize Your Website
An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.
With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result, promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.
4.Start a Blog
People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google. However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.
5.Use Your Social Media Effectively
In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.
In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.
If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.
Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.
We are going to look at five easy ways proven to improve traffic on your new website:
Search Engine Optimization (SEO) Tools
Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines.
One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention.
For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.
Effective Content Marketing
Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs.
Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run.
You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.
The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.
Social Media Marketing
Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.
Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website.
Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.
Guest Blogging
Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience.
Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience.
You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.
Paid Ads
With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow.
Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.
Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.
Conclusion
Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual.
This article was written exclusively for martwayne.com
, iSo, you have creative ideas for your fashion brand and are looking to start a fashion business soon or might have already launched. If yes, that’s wonderful, but that stage you’re in is a delicate one.
An overwhelming number of fashion businesses fail during the first two years of operation, and roughly half of all of them don’t survive past the fifth year. These brands launch with so much enthusiasm and fire, but when you check back in a year or two, they seem like they’re barely surviving.
How do you successfully launch and grow? Here are 5 mistakes you should avoid when starting your fashion business.
1. Launching without learning, research & proper planning
I know you might be tempted to ‘wing it’ and start with whatever you think will be fast-selling, but that’s not the way to go about it. If you’re going to succeed in business, you need to do proper research and planning. Start by educating yourself about the fashion industry, learn about the creative, technical, and business side of fashion. Study other fashion businesses, find out where they excel, where they are lacking, and then you can now come up with a solid plan.
2. Trying to be for everyone
When it comes to business, you can’t please everyone, don’t even try to. Find out the gaps that exist in the market and select a niche. When you choose a target audience, make sure you stick to it. For instance, if you pick a large target market it won’t necessarily translate to more customers. You might have to spread yourself thin and under-deliver, so don’t be tempted to change your target market every three months because you think a different one is better.
3. Start too big
You don’t have to start with 30 styles, a professional photoshoot, or a big fancy store in Victoria Island, especially if all your money will be going into it. You need money to run and scale the business; if you expend all the money at the start, it will be hard to grow and scale the business.
4. Underpricing or overpricing your products
Pricing is a powerful yet overlooked pillar of every fashion business. Alot of new fashion business owners make the mistake of pricing their products too low, hoping to increase it after they get alot of customers. However, this plan usually backfires. You need to find the right price point, either by calculating or using a pricing tool. That is why, we created an affordable pricing calculator that does the job effectively.
It not only helps you know exactly how much to charge your customer but also enables you to analyze discounts, track expenses, and set targets for yourself. Awesome right?!
5. Failing to invest in marketing
The business world today isn’t what it was five years ago. There are thousands of fashion brands coming up with products just like you are. To reach your customers, you need to invest in marketing and brand awareness. They can’t find you where you are, that’s why you need to go to them. There are a variety of marketing strategies you can implement. You can try; influencer, affiliate, email, referral, and social media marketing. Pick anyone you think will be the right for your brand and get started. What other mistakes do you see new fashion business owners making? Let us know in the comments.
If you want to learn how to build and grow a successful fashion business, we have online fashion courses for you.
