Do you take some time to celebrate your little successes? Or you are too busy thinking about all the tasks you need to complete?
Sometimes you feel overwhelmed by the thought of the tasks you have not done and then forget to even recognize the success of the ones you have accomplished.
And you make comments like: “ Gosh! Where am I supposed to start from? ”
Or you even begin, yet you feel you have not done anything…..If this sounds like you, then keep reading!
In this episode, I shared;
⇒ How I deal with such feelings in business and personal life.
⇒ How to see the task from a different perspective.
⇒ How you can recognize how much you have done.
⇒ How to celebrate your little wins.
Excited about this? Click the video below to Listen–————–
Let me know which of these tips you will apply first.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
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You need to promote your business on Google so your customers can find you with ease.
Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.
All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.
Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.
1.Highlight your Benefits and Features
There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.
For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.
2. Optimize Your Website
An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.
With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result, promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.
4.Start a Blog
People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google. However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.
5.Use Your Social Media Effectively
In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.
In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.
If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.
Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.
We are going to look at five easy ways proven to improve traffic on your new website:
Search Engine Optimization (SEO) Tools
Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines.
One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention.
For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.
Effective Content Marketing
Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs.
Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run.
You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.
The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.
Social Media Marketing
Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.
Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website.
Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.
Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience.
Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience.
You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.
With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow.
Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.
Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.
Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual.
, iSo, you have creative ideas for your fashion brand and are looking to start a fashion business soon or might have already launched. If yes, that’s wonderful, but that stage you’re in is a delicate one.
An overwhelming number of fashion businesses fail during the first two years of operation, and roughly half of all of them don’t survive past the fifth year. These brands launch with so much enthusiasm and fire, but when you check back in a year or two, they seem like they’re barely surviving.
How do you successfully launch and grow? Here are 5 mistakes you should avoid when starting your fashion business.
1. Launching without learning, research & proper planning
I know you might be tempted to ‘wing it’ and start with whatever you think will be fast-selling, but that’s not the way to go about it. If you’re going to succeed in business, you need to do proper research and planning. Start by educating yourself about the fashion industry, learn about the creative, technical, and business side of fashion. Study other fashion businesses, find out where they excel, where they are lacking, and then you can now come up with a solid plan.
2. Trying to be for everyone
When it comes to business, you can’t please everyone, don’t even try to. Find out the gaps that exist in the market and select a niche. When you choose a target audience, make sure you stick to it. For instance, if you pick a large target market it won’t necessarily translate to more customers. You might have to spread yourself thin and under-deliver, so don’t be tempted to change your target market every three months because you think a different one is better.
3. Start too big
You don’t have to start with 30 styles, a professional photoshoot, or a big fancy store in Victoria Island, especially if all your money will be going into it. You need money to run and scale the business; if you expend all the money at the start, it will be hard to grow and scale the business.
4. Underpricing or overpricing your products
Pricing is a powerful yet overlooked pillar of every fashion business. Alot of new fashion business owners make the mistake of pricing their products too low, hoping to increase it after they get alot of customers. However, this plan usually backfires. You need to find the right price point, either by calculating or using a pricing tool. That is why, we created an affordable pricing calculator that does the job effectively.
It not only helps you know exactly how much to charge your customer but also enables you to analyze discounts, track expenses, and set targets for yourself. Awesome right?!
5. Failing to invest in marketing
The business world today isn’t what it was five years ago. There are thousands of fashion brands coming up with products just like you are. To reach your customers, you need to invest in marketing and brand awareness. They can’t find you where you are, that’s why you need to go to them. There are a variety of marketing strategies you can implement. You can try; influencer, affiliate, email, referral, and social media marketing. Pick anyone you think will be the right for your brand and get started. What other mistakes do you see new fashion business owners making? Let us know in the comments.
If you want to learn how to build and grow a successful fashion business, we have online fashion courses for you.
Image from http://scoopak.com/wp-content/uploads/2013/12/Salary-of-the-Month-Funny-HD-Wallpapers.jpg
I thought this picture was hilarious when I saw it. But the reality for many of us business owners is not that funny. Many of us are struggling to keep the business afloat that the last thing on our minds is getting paid at the end of the month!
I personally dread month-ends – and I am sure every business owner does to. In fact this is the only time I wish I was still working for obvious reasons. That is when your bank account that you have struggled to build up during the month takes the hardest hit! Can be pretty destabilizing. And the worst thing is, it has to happen every month! ;-(
And like there is nothing even more worse than the worst thing, YOU – the person who does most of the work does not get paid! 🙁 🙁 🙁
And even more worse than what is worse than the worst thing – you get accused by so-called business-people of dipping into the business funds to try and maintain your basic needs. Yes can be quite frustrating right?!
NOW! Don’t get me wrong…
Image from http://www.careerealism.com/wp-content/uploads/2013/10/Negotiate-Salary-Without-Pricing-Yourself-Out-Of-The-Job.jpg
Many small business owners are guilty of that because many lack discipline. Many fail to distinguish between personal funds and business funds. Heck! In fact many do not even have corporate bank accounts and those who do are not disciplined enough to ensure every inflow goes straight to the bank account. No wonder at the end of the month, you have have no idea where all the money you made went to.
Anywayz… the time to pay salaries is coming up soon enough and yet again business owners will shortchange ourselves yet again. Many have asked me this question and I have posted it in a Facebook group once so I thought I should post something on how to pay yourself a salary without feeling guilty at the end of the month.
I have literally copied and pasted it (with of course some edits). This worked for me in the early days and hopefully it will work for you as well.
Image from http://www.centonomy.com/salary-does-it-work-for-you/
“On the personal / business finances, this is my take on it.
Many accuse business owners of dipping into the company’s purse but I can safely tell you it is the business that actually takes from you. I put every dime I had into my business. If I wanted to be strict, I would say other sources should go to me directly not into my business. It does not work that way. Those who say they never touched a dime probably had people footing other bills for them.
This is what I tell people and my students who ask me for advice.
1. Every business income must go straight into the account. For that reason, I hardly take cash and ask people to pay directly into the account.
2. The truth is, you can never really pay yourself salary until you get to a point because you will only end up using it for a business expense.
3. Determine how much salary you think you deserve and then also give yourself a realistic nominal value based on what your business can afford. Eg. You are a CEO so maybe your salary should be n750k per month BUT your business can only afford N50k. That extra 700k should be recorded in the books as what your company is owing you which will help give a basis for the valuation of your business should you want to go limited and sell some shares.
4. With that 50k, you will probably still use some of it for the business so it is a tall order so this is what I do.
I don’t spend much on myself so it is easy for me to track my finances. I have a book I record it in.
If I ask my assistant to get some petty cash for the office and say I ask him to buy me something to eat on the way back, I will record that expense as a personal one in my book.
At the end of the month, I will compute all personal expenses and if it exceeds that 50k, I know next month, I must take out that extra. Simply put, if I have overspent by say 20k the previous month, this means I can only do say 30k personal expense this month and vice versa. If I have not spent up to 50k, it means the office owes me but rather than take it as cash, I add to that 700k.
It takes a lot of discipline but it does work. That way you do not feel guilty when your salary pays for a sausage roll or a movie ticket. After all, why am I working if the business cannot meet my needs.
I am not talking about 250k Gucci bag needs o. I used to be a Jewellery person before but I don’t do much Jewellery anymore because I am running a lean means approach to everything.
If I need something that I cannot afford, I ask for it. I will pray about it and put it on social media and funny enough, a friend obliges. That’s how I got my iPad mini as a wedding gift and so many other things I use in my business – things I would not have bought for myself. I am never shy to ask if I need something. Worst case scenario, I will get a NO.
But I am allowed to enjoy the fruits of my hard labour. I feel if your business cannot meet your basic personal needs, then you are not running a business!”
That is what works for me! Remember, DISCIPLINE is key! You MUST go around with a pen and paper ALL THE TIME and do not say, oh I will update it later. When you withdraw from the ATM, write it down in the book and state what exactly you use it for real time. Whilst buying petrol, write it in. Whilst on the bus, write it in. You will be better off for it.
You can get something this small that costs N300 or so. It needs to be small enough so it does not weigh down your bag.
And each page must have: Date / Description / Amount. If yours is big enough, you can add vendor (i.e. who you gave the money to). NOTE that this does not replace your company’s expense register. You should reconcile this with the company’s. I include both corporate and personal expenses in this one and do a reconciliation when I can.
Okay! I think I am done with this! Please feel free to ask questions if you have any and I will be happy to help you out – preferably in the comments section below. It would be great if you help others out with your questions so everyone learns from it. I often find people asking me questions privately and I wish they could post it on the site instead.
Before I leave… I think you should read this piece I stumbled upon when looking for a picture…
A change of scenery will do you a lot of good. It’ll help stimulate your senses, decrease stress, get your blood flowing and before you know it you'll probably be able to generate creative ideas.⠀
Fun Fact: Einstein walked on the beach when he needed to work out complex problems.⠀
2) Socialize more
Go out, meet new people, attend events, talk to people in and outside your industry or strike up conversations with customers you’re familiar with.⠀
It’ll help you learn more, generate new ideas and refresh your perspective.⠀
3) Keep an Idea Journal
You can never really predict the exact moment when a great idea will come to you, that's why it is essential to have a journal where you can record them.⠀Write everything down! No matter how silly it may appear. It helps you remember and develop fresh ideas from past recorded ones.⠀
‘The more you travel, the more learned you are’ – this old saying has proven to be true. And it doesn't have to be outside the country either. Travelling helps you generate new ideas, knowledge and gain insight previously unattainable.⠀
5) Try out market research
Market research can prove invaluable in generating new ideas. It’ll help you find out exactly what your target market wants, key services/products you should be offering and how to get ahead of the competition.⠀
The best ideas come to you when you’re taking a shower or randomly surfing the web. For me, it will be when taking a shower, driving or praying. And that’s okay! The important thing is to find what works for you. But it's also key not to try tooooo hard. All thoughts and ideas become elusive when you try too hard.
One thing I have also noticed, at least I can speak for myself, is that the best eureka ideas come from your frustration and your pain points. Think of something that really really upsets you! A real nag for you and that could just be it!
I have said this story too many times. I went into fashion because I was tired of my tailor wrecking my clothes. I said I would learn it and come back to teach her! And that was it!
My sister came up with an idea of a food app because she never understood what the ingredients on her food labels were. And really that is how it is. Your best ideas come to you when you least expect it! So be prepared when they come!
As I said on Instagram, the greatest fear a teacher has is delivering on her promise to make students understand seemingly difficult tasks! Ad I am so glad for the validation that we delivered!!!!! So really... I have always said... those who worry about online courses have never tried Martwayne Online Courses. You have nothing to fear! We overdeliver!
You really should try our online courses. Check them out at this link. We have the next online course coming up which is the Online Course in Sewing and Patternmaking. And you get 3 bonus courses instead of 2. It launches on the 1st of February and registration has started. You can register wherever you are in the world. So check out our courses or you can chat me up on or WhatsApp 08143402567 to learn more.
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