Online Marketing Strategies For Small Business
Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today’s article is a continuation of the “HOW TO INCREASE SALES ONLINE”. Here I shared 10 strategies to boost online sales, especially as a small business owner.
But before we fully dive in, What is online marketing?
“It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience”
Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way.
Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.
So, let’s get to it.
Here are 10 online strategies you can adopt in your
Fashion Business.
1. BUILD A BUYER PERSONA
Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.
This will help you write the appropriate sales copy that will make them convert to customers.
2. STYLE GUIDE
Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.
Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide.
3. SEO SALES COPY AND CONTENTS
If you haven’t been thinking about ranking on Google, then now is the best time to start doing that. Check out this article on SEO ranking factors by Optinmaster . One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.
This will ensure consistency in the message your brand is communicating.
4. NEVER LOSE FOCUS OF YOUR BRAND’S VALUE PROPOSITION
An average customer does not intend to stay beyond 15 seconds on an ad without a clear, concise, and complete message. So you want to ensure in your ads, you communicate your brand value proposition as clearly as possible.
Don’t just rub the features your products have on their faces, what will it do for them? How will it solve their problem? Adding a video with a clear brand message is another way to engage with your audience. A good understanding of your buyer’s journey will also guide you on what contents to create and how to pass your message across effectively.
5. RETARGETING CUSTOMERS/ CAMPAIGNS
Another interesting strategy that can help increase your conversion rate is retargeting. It helps you reach the users that have interacted with your website but that does not take action right away.
When a user interacts with your site and then leaves without converting, with the help of a code (pixels), your ads can be shown to the user when next he/she comes online. Make efforts to engage with your customers (IG highlights, Q & A session, poll, give away)
It is not enough to acquire customers, you also have to find a way to retain them. Thus, you need to keep them engaged and also looking forward to your content. Engaging in Q& A sections, polls, give -away, etc are suggestions on how to engage with your audience
Moreso, your mail list comes in handy here, because you can send personalized emails, update them on a sales offer, a snippet of what is coming next, etc.
Okay before I share the next 5 strategies, which of the strategies discussed above would you start with?
Share with us in the comment section and then CLICK HERE to continue reading…
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