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A lady chatted me up last week. She was quite discouraged and wanted to abandon her product in favour of what she felt was easier in order to reduce the returned work from her customers. Her confidence had taken a huge battering and she felt it would be easier to give customers what they wanted rather than creating what she loved creating.


I asked her what she felt the problem was and why there were so many returns. And she was honest. The quality of her work was bad.


In my opinion, the solution was easy!


I told her to take more courses and keep practising. In my opinion, she needed to keep practising till she became the best at her product. And naturally, when she believes she is the best, that confidence will shine through and it would boost her sales. In fact, her confidence will be so infectious, it will attract customers! 


If you don't believe in your product, no one else will. And if they don't, you won't make sales, your business will suffer and you will shut down! It is just that simple!


believe in yourself

According to an article by neuromarketing.com,


'It’s a sales maxim that believing in the value of your product or service is essential.

Logic dictates you should believe in what you sell. If you didn’t, sales would become a process of unethical manipulation in which you convinced customers to make decisions they would regret later.'


Actually, some people are brimming with so much confidence even when they know their product is not so great! My assistant told me the story below recently.


A lady bought a really nice product on Instagram but when she got the product, it was far from the picture she has seen on the vendor's page. She requested for a refund but the vendor gave detailed and specific reasons why a refund was impossible. In fact, she tried to convince the lady that the product was exactly what she had seen on her page. She was that confident in her product - even though inferior.


Of course I am definitely NOT in support of her selling inferior products but just imagine how far she would go if that product was actually the real deal! She would have repeat customers and her referrals would skyrocket!  This is the power of Confidence!


ZIG ZIGLAR

If you believe your product or service can fulfill a true need,

it’s your moral obligation to sell it.

Many Entrepreneurs lack confidence in what they do even though what they have to offer is great. Some even find it difficult to display or talk about what they offer to potential buyers and then wonder why business isn’t so great.  Some even claim 'they are shy'. To me, if you are shy, then you are not ready to do business!

If you are finding it hard to make sales, confidence might just be the solution to the problem.  


So what exactly are the benefits of brimming with confidence in your product?


benefits of being confident in your product

  • Confidence helps you sell the product. If you believe in your product and what it does for people, you can sell ice to the eskimos. You will speak boldly about the benefits to the customer till the buyer is convinced and if you deliver what you have promised, they will come back for more. 
  • Confidence also helps you manage objections from customers. You know how valuable your product or service is and can easily defend it. 
  • As an entrepreneur, your goal is to develop interest in your product, know the product and trust its quality. How exactly can you do that if you don't believe in the product or service you are rendering. It is vital to the business that the product isn't ridiculed. State the benefit of your product to the buyer and emphasize what they stand to lose if they don't get your product. 
  • Confidence in your product means you want you product to be perceived in the best light possible. And this is where packaging comes in. Packaging boost confidence. 'Dress' your product or service in a manner that would always attract the customer. It could be your ebook cover, your website landing page, your instagram handle or even a physical product. Awesome pictures of that make-up palette or that jewellery will definitely help you sell the product and make you proud!
  • Confidence it improves your mental health and puts you in a state of tranquility. When you are in a state of calm, you perform better and attract more buyers. 
  • Lastly, when business is tough, your confidence keeps you pushing on because you truly believe in the power of the product to transform lives. 


So, tell me, entrepreneurs. How would you rate your confidence level? Share in the comments below.

If this helped you, please share


Recommended Resources

How to Articulate the Value of Your Product (Effectively) | BNM#11

How to Create Your Ideal Customer Avatar

10 Ways to Boost Sales Online

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