A lady chatted me up last week. She was quite discouraged and wanted to abandon her product in favour of what she felt was easier in order to reduce the returned work from her customers. Her confidence had taken a huge battering and she felt it would be easier to give customers what they wanted rather than creating what she loved creating.
I asked her what she felt the problem was and why there were so many returns. And she was honest. The quality of her work was bad.
In my opinion, the solution was easy!
I told her to take more courses and keep practising. In my opinion, she needed to keep practising till she became the best at her product. And naturally, when she believes she is the best, that confidence will shine through and it would boost her sales. In fact, her confidence will be so infectious, it will attract customers!
If you don't believe in your product, no one else will. And if they don't, you won't make sales, your business will suffer and you will shut down! It is just that simple!
According to an article by neuromarketing.com,
'It’s a sales maxim that believing in the value of your product or service is essential.
Logic dictates you should believe in what you sell. If you didn’t, sales would become a process of unethical manipulation in which you convinced customers to make decisions they would regret later.'
Actually, some people are brimming with so much confidence even when they know their product is not so great! My assistant told me the story below recently.
A lady bought a really nice product on Instagram but when she got the product, it was far from the picture she has seen on the vendor's page. She requested for a refund but the vendor gave detailed and specific reasons why a refund was impossible. In fact, she tried to convince the lady that the product was exactly what she had seen on her page. She was that confident in her product - even though inferior.
Of course I am definitely NOT in support of her selling inferior products but just imagine how far she would go if that product was actually the real deal! She would have repeat customers and her referrals would skyrocket! This is the power of Confidence!
If you believe your product or service can fulfill a true need,
it’s your moral obligation to sell it.
Many Entrepreneurs lack confidence in what they do even though what they have to offer is great. Some even find it difficult to display or talk about what they offer to potential buyers and then wonder why business isn’t so great. Some even claim 'they are shy'. To me, if you are shy, then you are not ready to do business!
If you are finding it hard to make sales, confidence might just be the solution to the problem.
So what exactly are the benefits of brimming with confidence in your product?
benefits of being confident in your product
So, tell me, entrepreneurs. How would you rate your confidence level? Share in the comments below.
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