Who Is Your Ideal Customer ?
Your Ideal Customer avatar also known as a customer persona is simply a representation of your potential client . Knowing your ideal customer will help better understand how to communicate with them. Thus, enabling you to create a Fashion line that is tailored to solve their needs. Whether what they need is comfort clothing , or a corporate lady look .
Perhaps they just want to identify with you as a luxury brand. Whatever the case is, a complete customer profile helps you create a personalized service.
How Detailed Should a Bio Persona Be?
It should be as detailed as possible. It’s not enough to say your customer avatar is a married woman that wants to look sweet sixteen. I mean that’s part of it, but not all!
It should be as detailed as giving your customer avatar a name, identifying the demographic details, interests, behaviour, location, e. t. c
How Do You Create Buyer Persona?
- Surveys
- Interviews
- Digital Channel Analytics
- Sales Data
- Customer Reviews
- Feedbacks
Your customer Avatar can be more than , depending on how big your brand is, thus understanding your customers will help with segmentation and personalization.
Which then leads to the Importance of Creating a Customer Avatar
- Creating a bio persona helps you not only to sell your clothes to the right people, it also helps you sell the right experience and feelings. You communicate your value proposition better.
- It makes you understand the appropriate content to create on your social media platforms.
- A customer Avatar also gives you insight into your Buyer’s journey, i . e what buying stage are they?
- It makes you understand the audience you create during your Facebook ads, google ads, e. t. c
- Having an appropriate audience will make it easier to create a look-alike audience, thus more brand awareness.
CREATING A BUYER PERSONA- Information to Include;
Demographics
- Age range
- Gender
- Location
- Marital Status
- Family life-style
- Annual Income range
- Education
Professional Role
You want to understand the industry your buyer persona works in . For instance, if your customer is a fresh graduate , working in a consulting firm, and her current pain-points are getting affordable professional clothing then you shouldn’t be marketing a lounge wear to her at that stage.
Goals and Values
A good understanding of your customer’s personalities and attitudes will help your targeting better align with their world. Psychographics helps you get more personal and enables you to sell more than a piece of clothing. Rather, you sell an emotion with it.
- What does Mary think about sustainable Fashion?
- Is she a detailed oriented person?
- What are her career goals?
- What professional goals does she have?
Pain Points
- What challenges does she face while shopping online?
- Does she have fit issues?
- How often would she love to shop in a month?
- What are her concerns in life?
Social Influence/ Information
Consider doing research on what type of information your client is interested in. Where and how it is sourced.
- Topics of interest
- Social Media Platforms
- Favorite blogs
- Conferences she attends.
- Types of newsletters and magazines she loves to read.
Purchasing Decision
- How often would she like to change her wardrobe?
- What objections does she have when deciding to make a purchase?
- Is she interested in a monthly package?
ther Factors may include the following;
- How they spend their free time
- How does the season of the year affect the purchasing power?
- Would they love to be featured on your page?
In Conclusion,
Never assume you know your customers enough , ensure you do your research , collect as much data as possible rather than a guess work.
With a good grasp of these details, you can take it further by giving your customer avatar a name and even a face. Create your customer avatar in such a way that it is easy for you and your team to understand.
Enjoyed reading this article? How well do you know your customer? Share with us in the comment section.
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The 3 Stages Of The Buyer’s Journey
How To Find Customers and Increase Sales
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