And we were live on Facebook :-D  Enjoy the live feed of Martwayne on 98.9 Kiss FM Lagos on 7 July 2017

And we were live on Facebook :-D Enjoy the live feed of Martwayne on 98.9 Kiss FM Lagos on 7 July 2017


Yes we were!  Actually to be honest, this is the 2nd week we have been live on both Facebook and Instagram.  I haven’t posted the one that happened 2 weeks ago.  I’ll do that sometime this week.  

Why did we decide on live feeds?!  Well we realized people may not be able to tune into the show on 98.9 Kiss FM perhaps because of work or the fact that they may be outside Lagos so we brought the show to them through other means!  And I kid you not, the response has been great!  So soon enough, we will also be live on Youtube once I get the settings right!  😀 

SO what did we discuss last week?!

CREATIVITY!!!!

Work from @ms_ellysha, a student in the last stream…

So we were talking about the upcoming course this month at Martwayne – the Design, Fashion Illustration & Computer-Aided Design Course.   It is not news that we had some great courses coming up and this one has been one of our most popular Courses.  

Last week, we went live again on Facebook showcasing a student’s work as she was defending her project based on the theme “Back to the Future” and what she presented was incredible!  The picture above was part of her capsule collection  I was blown away!  The story behind the designs, the concept, the actual designs all from the theme “Back to the Future” was incredible.  And the best part is, she learnt everything FROM SCRATCH!  Here is the actual storyboard:


As I have said several times int he past, fashion goes beyond sewing.  There is nothing that gives a designer more joy than seeing his/her designs which they developed from scratch on a customer.  That really is what makes you a fashion designer and sets you apart from the rest!  And that is what this course teaches.    

About the Course:

It was developed to build your inner creativity.  If you love fashion – which we know you do… and you want to build on that talent, then this Course is for you!  It is literally 3 courses in 1 and it is packed full of what will definitely turn you into a pro!  We teach FROM SCRATCH so don’t worry if you can’t draw or anything like that.  That is what the Course is for!

The 3 parts to the Course are as follows:

Part 1:  Concept Development (Developing a Fashion Collection) & Portfolio Presentation
Part 2:  Manual Illustration
Part 3:  Digital Illustration using CAD

Options Available:

There is a weekend option for busy professionals which starts on the 15th of July (Saturdays only from 10am – 6pm) and a weekday option which starts on the 18th of July,  2017 (Tuesdays & Thursdays from 10am – 2pm).

There are also different variants to the course which you can opt for based on your time, finances and level of skill:

Option 1:  Full Course – N80,000
Option 2:  Parts 2 & 3 only – N65,000
Option 3:  a)  Part 2 OR b)  Part 3 only – N50,000
Option 4:  a)  Parts 1 & 2 only OR b)  Parts 1 & 3 only – N60,000
Option 5:  Part 1 only – N35,000

So if, for example, you draw very well but have difficulty coming up with your own designs and are fed up of copying people’s work, then you can choose Option 4b i.e. Parts 1 & 3 only.

All fees include your training materials and drawing kits where applicable but for the CAD options, you need your tablet. 

Duration is 8 weeks for the full course.  The other options have their own timetables as well but all fall within the 8 weeks depending on if you are running the weekday or the weekend option.

How to Register:

Registration is easy!  Simply pay the fees of your choice by bank or online transfer into Martwayne Limited, 023 710 3843 at any GTBank branch.

If you want to visit us ahead of time or if you have questions, please contact us on:

Tel: 0818 395 8856, WhatsApp: 0809 787 6075; Blackberry: D8E9802C or via email: twilliams@martwayne.com

Trust me when I say you will ENJOY this Course to the hilt!

Remember the Course starts this week so you need to register now!  Don’t procrastinate!  We need to prepare for you!

Okies…. now for the video.  Here is the one of the radio show.  If you can’t see the embedded video, simply click on this link.  It will take you straight to the page.   I’ll embed the one of @ms_ellysha defending her project in another post!

Have a great week everyone!  We can’t wait to have you on the Course! 😀  For more in-depth details about it, please click on this link.

Oh PS:

This is not a Sewing Course.  If you are interested in a Sewing Course, please click on this link.
Want to cut your production time in half?  Then ditch the paper and pencils and go digital!

Want to cut your production time in half? Then ditch the paper and pencils and go digital!


This picture made me laugh when I saw it!  But yes!  We tailors now use laptops!  😀 I spoke about it on our radio show on 98.9 Kiss FM on Friday and you should watch it!  I tell you this is the way to go!

Ok… so I realized that whilst promoting this Course (and I must confess, I don’t think I really promoted it that much), I never really spoke about the benefits of the Course.  So you are probably thinking… “why go digital when I can use my pencil and paper” right?

Ok… check out this scenario…

Example of a Digital Pattern and the Sewn Outfit



You make clothes for people and draft your patterns manually.  Imagine if you could do this on the system just once!  And next time someone else comes, you input their measurements and voila, the pattern comes out in their own size!

OR you run an in-house clothing production unit creating clothes in standard sizes.  Oh… imagine the torture of having to grade each pattern one by one when with just a few strokes, your work is done!

I can safely speak for myself when I say I have to be physically and psychologically prepared for pattern-making!  Having to search for paper, pencils, erasers and all what not or WORSE discover that I am out of paper is like the worst thing!  But now… you can simply work on your dining table in front of the TV.  Life does not have to be so tough anymore! 😀

And this is just a SNAP SHOT of what this course has to offer!  You can work across international boundaries as well.  I have 2 people who have reached out to me asking me to create patterns for them.  So this is you starting a new career as a pattern maker! 

Okies so ditch the pencils and paper and switch to digital patterns on your laptop!  And save yourself the headache and backache as well!  Register for our Pattern-Making & Grading with Computer-Aided Design.  

Please click on this link to watch the video about me talking about this Course.  It starts from 1:20

SO details about the Course?!  I’ll give it to you just now!

The course begins on Tuesday 4th of July 2017 and it will hold on Tuesdays and Thursdays from 10am – 2pm.  It is in 2 parts:

Part 1 is the Pattern Making bit.  It lasts for 5 weeks and costs N80,000 including your training materials except, of course, your laptop.  That you need to come with.

Part 2 is the Pattern Grading bit which is where you increase or reduce in size.  This will last an extra 3 weeks and costs N40,000 if you registered for Part 1.  

If you want just this part of the Course, it will cost N50,000 and it includes your training materials.  But to be honest, this limits you to just the manual grading portion because we can’t start teaching you about the digital workspace in Part 1. Please bring your laptop.  Oh… if you use a Mac please contact us before you register.

And that’s it really!  Easy peasy!  Trust me you will love this Course!

Registration is easy!  Simply pay the fees by bank or online transfer into the Martwayne Limited 023 710 3843 account in any GTBank OR

you can simply click on any of these links to register.  It takes you to our Paystack payment portal 😀




Excellent!  This tech age is making life so much easier! 😀

SO!

If you have questions, please reach out to us on 0818 395 8856, WhatsApp: 08097876075, E-Mail: twilliams@martwayne.com or martwayne@gmail.com or via Blackberry: D8E9802C

Oh. PS.  You need to be familiar with Pattern-making to register for this Course.  If you are a beginner, you can register for any of our sewing courses.  They all include pattern making.

Fabulous!  Please tell everyone to tell everyone!

I look forward to you joining us!  

Have a great day ahead!

PPS.

Watch out for details of our other courses:

–  Design & Fashion Illustration with Computer-Aided Design
–  Basic Fashion Course for Juniors (ages 9-16)
–  Short Course in Childrenswear.


BY FAR my favourite picture of the day!  Stop the excuses!  Make the move now! Learn Fashion at Martwayne!

BY FAR my favourite picture of the day! Stop the excuses! Make the move now! Learn Fashion at Martwayne!

 
I was going to write about something else today until I saw this picture and I just FELL IN LOVE with it!  So apt!  So to the point!  So ruthless!
 
Of course it leads me to this:
Why keep putting it off till tomorrow?!  The tomorrow that never comes?!  The clock is ticking….. Make that move now!  Let us help you LIVE YOUR DREAM of becoming a fashion designer and earn that second income!  
 
Look Good   .   Live Life   .   Love Fashion   .   Learn Fashion @ Martwayne
BN Article 3: 5 Myths About Starting a Fashion Business

BN Article 3: 5 Myths About Starting a Fashion Business

Screenshot from http://www.bellanaija.com/2015/07/24/tope-williams-adewunmi-5-myths-about-starting-a-fashion-business/
Good morning good people!!!!!  I am sure you had a GREAT weekend!  I did…even attended a wedding yesterday despite being a bit under the weather.  Y’all know how we Lagos people like to par-ty!!! Will share some pictures at the end of the post 😀
 
Anywayz, I am starting this week on a good note!  Realised I had not posted my last BN Article up here so I decided to do this first thing this morning before my day gets all hectic on me!  

A few years ago, I wrote about certain myths people had about starting a fashion business.  That was more targeted towards people who felt running a fashion business was more about the glitz and glamour.  Here is the link to that post:
 
 
But lately, I had started hearing about certain mindsets people had based on their fears which was preventing them from starting off and I felt the need to address those.  Please note that these myths I have written below by no means suggests that starting a fashion business is a joke.  The knowledge is still key if you want to succeed.  That is what I always preach – you need a thorough knowledge to guide your production team!  
 
I have, however, stated these so you understand that you should not be limited by these fears and should make a move no matter how little and then get the knowledge or partner with people in the areas where you are lacking.
 
Here is the Bella Naija article:
 
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5 Myths About Starting a Fashion Business
 
Or perhaps I should call them “myths” or misconceptions.  I have heard all sorts of reasons from people on why they are a bit hesitant about starting their fashion business.  Some even feel they will crash even before their businesses take off, based on assumptions they have made or discussions they have had with people.  The following are just a few examples of real concerns people have expressed to me in the past and here I am debunking some of these myths and allaying these fears.
1.  You Must Be Able to Sew to be a Successful Fashion Designer
 
This is always top of the list. The general idea around here is that to be taken seriously as a fashion designer you must be able to sew, you must run a production unit, you must sew for people, you must sew the clothes yourself, you must feature in fashion show… and the list goes on and on! NO YOU DO NOT!
 
Fashion Designers develop the concept and put a team together to bring their creative ideas to reality! They do not have to physically sew or even have a production unit! I remember Folake Folarin-Coker of Tiffany Amber disclosing at a seminar a while back that she cannot sew. But does she have a successful label?! Yes she sure does!
 
So please don’t listen to anyone who tells you this. It is just the mindset around here. Being able to sew does not guarantee that you will run a successful fashion business. Same way being able to sketch fabulous designs does not guarantee that as well. There are soooo many other things involved in running a fashion business and sewing is just an aspect of it. If you choose to learn, that’s great! The knowledge is useful to understand the process and guide your production team.
 
2.  You Must Be a “Fashionista” To Be A Good Designer
 
I heard this recently from a lady who had concerns about starting off. She did not think she would be a good designer since she did not consider herself to be a “fashionista” …whatever that means. Apparently a good designer must be dressed to the hilt all the time in the latest trends and fashions OR must dress a certain way with some crazy hair and the most outrageous clothes. If anyone told you that, that’s bull!
Designing great clothes doesn’t mean you have to wear them. Ever noticed what fashion designers wear when taking a bow on the runway?! Many are dressed in a t-shirt and a pair of jeans…obviously because many of them are too busy even to think! Yes, you have to dress well to gain the confidence of your customer but you don’t have to be in the latest clothes or dress all crazy to prove a point. Your product will speak for you.
That said, if you choose to be a fashionista, that’s great! But if you are a simple person by nature, that should not deter you from becoming a fashion designer. After all, Alexander Mcqueen looked like a simple person and dressed in a simple manner but we all know how amazing he was as a designer.
 
3.  You Must Be “Creative” to Run a Fashion Business
 
HA! Someone who was about to take the plunge a while back spoke to me about this particular fear. She was worried she might not do well because she did not consider herself a creative person… neither could she draw very well… and her designs were very simple. I told her not to even give it a second thought.
 
To me, creativity is relative and everyone has their own design philosophy.  As far as I am concerned everyone has some form of creative ability. As long as you can put pencil to paper or explain what you want to your tailor and she churns it out, then you have what it takes.  I know people only tend to consider those who design “never before seen, over-the-top” high fashion clothing as fashion designers. But guess what?  Everyone has at least one pair of jeans in their wardrobe and a t-shirt and those were created by designers! And they are making a lot of money from it as well!
 
Besides, if you feel you are not creative, you can either learn how to be creative or hire someone to be creative for you. There are illustrators out there who can work with you to build on your seemingly “simple” ideas.  That is why fashion companies have design teams. The burden should not only be on the owner to churn out the designs, market the designs, search for customers, buy the fabric, deliver to the customer…and all the other tasks we take up over here. There is a whole lot more to a successful fashion business that being creative and being able to draw. You are now an entrepreneur so you need to step into those shoes. Don’t consume yourself with only the creative sides of running a fashion business.
 
4.  You Must Mingle with the “Right” People
 
I know for many people, the typical definitions of the “right” people are the celebrities and socialites. I have heard that a lot! Well… if that is your target market, then by all means, please go for it! But it is not mandatory you mix with them if you do not plan to design for them. If your target market is the average Joe, then please those are the “right” people for you. Concern yourself with trying to find these people.
 
PLUS! I notice many also focus on just making the money and often neglect to watch their costs. The “right people” must include the fabric suppliers, those who supply and fix our machines, those who provide our zips, etc. These are the people who can make or break our businesses. Why pay N10,000 for a yard of fabric when you can pay N4,500 for the exact same fabric? And no matter how good you are as a designer, if the zips you use keep breaking, then your reputation can go down the drain at the snap of your fingers. So please, concern yourself with not only increasing sales but also reducing your costs!
 
5.  You Need a Lot of Money to Start Your Fashion Business!
 
NOT TRUE! It all depends on the type of fashion business you want to run.  Besides, when you ask those dishing out advice why they feel you need a lot of money, they often focus on stuff like PR, getting a fab website, coming up with fancy logos and business cards….and all what not. If you do not have a lot of money to start off, then start small!  
 
A fashion business is, in fact, one of the easiest to start off with zero naira!   All you have to do is be the middleman between your customer and your tailor. Sketch your designs, take a deposit from the customer (which should be way more than your costs of production), get a tailor to churn out the clothes, deliver it to the customer and get your balance. It is as simple as that!
 
Well to be honest, we know it’s not thaaaat simple… but it’s not that difficult when you have a process in place.  I bet many are already doing this.  All you need to do is continue and save up till you have the funds to start your own production unit.  So really, lack of funds should not be a deterrent.  I can safely tell you that as long as there are weddings…and there always will be weddings…, or birthdays and even funerals, you will be in business!
 
Great!  These are just some of the ones I have heard. What else have they told you that is giving you cold feet about starting off?! Share these myths with us and let’s discuss them.  Or better still… tell us which advice or myth you ignored and how ignoring it was the best decision you ever made!
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That’s it!  Hope this helped!  Have a great week everyone!
 
And remember to appreciate your fashion designer today! That’s my theme for this week!  I think we are not appreciated enough for the work we do and I thought to make it my first Instagram post for the day.  Handle is @martwayne.
Cheers!
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