Β Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.
However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR
Public Relations involves communicating the personality of a brand, new ideas and achievements. In return,Β helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.
Having said that, what exactly do Fashion PRs do?
They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:
– Editors and Media Houses
-Fashion Event Organizers
-Celebrities and Influencers
-Fashion Stylists
Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.β
As a Fashion PR, what skills do you need?
Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.
More so, you need to be proactive, innovative, creative and multitask.
You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential.Β
Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times,Β an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.
Anyone who wants to run a successful Fashion Business should not underrate or dis-regard the relevance of any form of marketing. The article,Β 5 Rookie Mistakes to avoid when starting a Fashion Business further emphasizes the essence of marketing and brand awareness
Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.
Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.
The fashion industry is very vast, with enormous opportunities. As a fashion business owner, you don’t have to earn money only from selling the clothing you produce. Adding other revenue streams is a smart move. Not only will it help you earn more, but it also gives you a sense of stability and financial security.Β
Even if your business is doing great, you can have more than you already do. Adding other streams of income will give you that something extra you might be seeking. Not only will it still be in the fashion industry, but it can significantly increase your income.
Inspired by the concept of “not putting all your money-making eggs” in one basket, we’ll be discussing 3 ways to add more revenue streams to your fashion business.
1. Special memberships
One thing a lot of people love is access to exclusive perks. With a special membership available to a limited amount of people for a fee, you can create a new revenue stream for your business. Benefits you can offer to members include discounts, freebies, or freestyling.
Depending on how big your fashion brand has grown, it can benefit from having an exclusive membership.Β
2. Subscription boxes
Another way to earn more with your fashion brand is by offering a subscription box of curated outfits. For the fashion lovers who love to shop for new clothing, you could curate a box of clothing on a recurring basis for a fixed fee.Β
For example, if you own a corporate wear brand, you could create a subscription box that sends four workwear outfits to your subscribers monthly for a fixed fee.
3. WholesaleΒ
Starting a wholesale option is an effective revenue-generating stream. You can deliver your products to retailers at a lower price to earn more from selling in bulk.
Wholesale can be tedious, especially if you can’t keep up with the challenges of production. However, with my ebook on how to start a clothing production factory, you’ll be able to get started with little or no money.
4. Brand collaboration
Brand collaborations are an effective way to diversify your revenue channels. You can collaborate with other brands and come up with unique products or packages. Look out for other businesses that are complementary to yours, contact them and propose opportunities for working together. It could be annually, bi-annually, or monthly, it depends on the type of partnership.Β You will be surprised at how effective it can be.β
Can you think of more unique and interesting revenue streams for business owners? Let us know in the comments…Β
Would you like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building a successful fashion business.
Β help you Launching a fashion business can be the most exciting, invigorating but tiring thing youβll ever do. There is the fulfillment that comes with it but also, the terrible nights that come by the side too! Do it well and your dreams will come true, get it wrong and you might have to give up on them.
For most of us, our fashion business is like our baby, we completely commit to it, as you should- thatβs a free tip, you are welcome. However, after dedicating a lot of emotional energy and resources to making your fashion business work, it is sad when things go wrong. And, you donβt achieve the vision you had.
Successful fashion businesses make mistakes that can set a brick out of place and bring months or years of efforts crashing down. But, there are some steps you can take to ensure you are not starting off on the wrong foot. Take them and your business might weather the storms. Ignore them and your business will get swept up and forgotten. Here are three steps you can take to ensure your fashion business is up to the right start:
1. Write out a Financial Plan:
Finance is the blood of your business. You need a plan for getting enough of it. If you donβt get your plan right, you might find your business collapsing just as it is about to start taking more strides. As a result, you will need professional help setting up a flow to ensure you get the right type for your business.
2. Set up a Pricing Strategy:
You are setting yourself up for trouble if you are setting prices based on what you think they should be. If your prices do not consider the type of product you sell, the demand for it, the cost of your production, and more, then you might be getting yourself into a serious problem. We have an automaticΒ cost & price CalculatorΒ that will price your products for profit.
3. Get a fool-proof Marketing Plan:
If no one knows what you are selling, they wonβt come to you when they need your product. If they donβt trust your brand, they will not keep coming and they definitely will not recommend you to their friends who will then recommend you to their friends. These are the issues your marketing plan should be able to cover. Without a proper marketing plan, you will only have a shiny product that is not going anywhere.
Are there more vital steps you think entrepreneurs out there should know? Share with us in the comment section!
An overwhelming number of startup fashion businesses fail after they get started simply because they failed to figure out some basic things required to run the business successfully.β
In the last few years, South Africa, Kenya, and Nigeria have become the hubs of startup establishment. According to the Venture Capital Report of 2019 by WeeTracker, Nigeria has the maximum score of Venture Capital followed by Kenya and South Africa.
However, in terms of trends, Nigeria has experienced more startup business shutdowns at 61.05%, Kenya at 58.73%, and South Africa at 54.39%.
According to the data from the US Bureau of Labour Statistics, 20% of small businesses fail in the first year, 30% in the second year, 50% in the fifth year while 70% fail within the first ten years. These statistics show that there is an increase in the failure rate hence it is a global concern.
Your business does not have to be on the list of the failed business.
Β
Here are 3 things you need to know before you start the Business of Fashion;
Β
β 1. Know Your Niche Well
Firstly, you need to determine the niche you want to focus on in the Business of Fashion and avoid pivoting frequently. This will help you establish your brand and be known as an authority in that area. For instance, if youβre launching a plus-sized womenβs wear brand or Corporate Clothing Retail, focus on selling those items only.
Β
2. Identify Your Target Audienceβ β
Many fashion brand startups fail because they do not know their target market.Β This article on How to define your target market explains what you need to do before starting.β
Avoid making this mistake. Research your target customers’ social, financial, educational, and other backgrounds. This will help you deliver the choice and needs of your customers. For example, if you identify pregnant women as your target consumers, then you should create fashion items as per their choice of colors, trends, comfort, etc.
Β
Β 3. Know What It’ll Cost
Lack of funding is surely one of the reasons many businesses fail without realizing their full potential. In order to avoid such a situation when starting out, have a realistic budget of how much money you need to set up and run your business. After you have your budget ready, work on getting a significant portion of it ready.β This article on important costs to plan for will surely help you.
Starting any kind of business requires tenacity, endurance, and dedication. Setting up the business of fashion is all the more challenging because this is a hyper-competitive industry and a very complex one as well even at the smallest of scales thatβs why you need to be prepared from day one.β
What are your thoughts?…. Letβs discuss …β
P.S.
Do you know we offer Online Courses in Sewing and Patternmaking, Pattern-making only, Sewing Techniques for Perfect Finishing, Origami Patternmaking and so much more?Β And you can register anywhere in the world! β β
The most popular brands we know today did not suddenly rise to fame. I dare say they didnβt even become the most popular brands because they had the best quality product. A brandβs reputation is built through carefully thought-out, intentional steps and actions that can take years to build, but only a few hours to lose if damaged! Brands know this, which is why they are forever careful with their branding and who handles it.
Branding requires a mix of analytical skills, an inquisitive nature, and a keen grasp of what makes people tick. Do you have all these? Then you are already on your way to becoming a great fashion brand strategist. Your work will usually be in collaboration with the brand managers and the marketing team to make sure a consistent and effective brand message passes with every communication the brand makes with customers.
As a result, you will need to be at the top of your game, being proactive and anticipating future trends and the success of a product or service your brand is offering. You will provide positioning recommendations, guide market research analysis, and define brand elements and tone.
You will also need to gain industry experience specific to the brand you are working with, familiarize yourself with digital marketing, and hone your copywriting skills.
Unlike other career paths, thereβs no specific training involved in becoming a strategist. But, a degree in business or marketing will be a good advantage.
What is the brand about; Why does the brand do what it does? To what end? All of these are questions you will help your clients get answers to. As a fashion brand strategist, you can either apply for jobs or work as an independent brand consultant for businesses to gain more experience.
In branding, you get to explore ideas and channel your creative juices! Does that sound exciting to you? Do you have what it takes? Letβ us know in the comments.
Β Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.
