How To Effectively Promote Your New Fashion Brand 

To stand out in the crowd, you need to figure out effective ways to promote your fashion business. You and I know that numerous businesses keep sprouting, yet not all of them even survive the first 2 years as reported by the Bureau Of Labour Statistics as reported by Fundera. Moreover, the advent of covid -19 also contributed to the need for businesses to go digital…Well going digital has long been existing, but it increased drastically in 2020. 

As a result, e-retail sales account for 14% of retail sales worldwide, which has been predicted to increase to about 22% in 2023 irrespective of the global economic state, now is the time to start! Fashion trends are very volatile, consumers are having more options to choose from and ready to hop on the next thing. However, you can still attract your customers with the right marketing strategies.

Despite the fact that a lot of brick-and-mortar stores shut down, statistics still show that some Fashion brands made some enormous sales during the pandemic.


Okay let’s get on with it!

Below are 3 ways to effectively promote your fashion business, especially a new brand.

#Get Social 

Now is not the time to be antisocial especially when the bulk of your target market belongs to the millennial generation. By the way, getting social goes beyond posting content, you need to engage with your audience online. Understand what interests they have, tell your brand story in a way that resonates with them. Great quality images, videos, and start utilizing reels to grow exponentially.

Social media is active all the time, so besides posting daily, make sure you’re consistently dishing out quality and engaging content.⠀

Easy ahan??? Let’s dive into the next one!!!!


get social with the media

#Influencer Marketing 

Another way to effectively promote your fashion brand is by adopting influencer marketing. Let me put it this way, influencer marketing can be summarized as;

  • A type of social media marketing.
  • It involves the use of endorsements and product mentions on social media platforms.
  • It is a well-trusted social proof.

Having said that, we have to realize that people no longer depend on or trust TV ads, more so, not every fashion brand can afford that.

Consumers want a form of proof that can make them trust your brand. Hence the more reason you need to pick the right influencer. The right influencer communicates with the right crowd. Some influencers get money or your products in return for their services. Yeah, it might seem like an expensive investment, trust me, it pays off when done correctly.

 This brings me to my final tip!!!



I cannot overemphasize the benefit of this. Now is the best time for every fashion brand to put their best in all they do. No room for mediocrity. Work on your strength and collaborate with people that can promote your business effectively. Eg, collaborate with photographers, models, in fact, outsource whatever might slow you down including your marketing and production. If creativity is your core strength, then build on it and get yourself an outstanding team.

One bonus tip>>>>>>


#Get a Website!!!


There is no e-retailing without a website and if you want your audience to know you exist, find you on google search, then owning a website is inevitable. Moreover, a website allows your audience to know more about you through your company profile, blog posts, podcasts, events, etc. Check out this article on how to improve your website traffic.

In conclusion, your website is also a good data source. You can review your marketing and advertising strategies to know what works best and study the trends to make informed decisions. That being said, which of these ways would you love to start with ? Well all 4 ways discussed have their specific benefits, so you can start applying them one after the other. 

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Drop a comment for us, we would love to hear your take on effective ways to promote your fashion brand.





promote your business online

You need to promote your business on Google so your customers can find you with ease.

Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.

All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.

Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.

1.Highlight your Benefits and Features

There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.

For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.

 2. Optimize Your Website

An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.

Check out The Best Five ways to Improve Traffic on Your New Website for more details on website optimization.

 3. List  On Google My Business

With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result,  promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.

 4.Start a Blog

People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google.  However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.

 5.Use Your Social Media Effectively

In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.

In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.

If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.


Recommended Resources

How to Articulate Your Products

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

3 word of mouth marketing strategies to grow your business

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