Select Page
Fashion Business: How to Use Freebies to Grow Your Business

Fashion Business: How to Use Freebies to Grow Your Business

One would think it is difficult to succeed as a bus⁣iness if they give out freebies. It seems counterproductive. How exactly do you make money by spending money? Although I am inclined to go the Biblical route using the 'give and you shall receive' principle in Luke 6: 38, it has also been proven in the business world that freebies actually grow your business. Here's how to do it.

β €

1. Free Samples & Trials

free samples

Image from https://www.mysavings.com

Most people hesitate to try new businesses, but free samples or trials eliminate the fear, after all, the customer has nothing to lose. It also gets you free testimonials which you need to grow your business. Free samples and trials are a versatile marketing tool and you can use them as part of your branding, as a customer bonus, a kick-start for a new business or even sponsorship of an event.


What can you offer as a free sample?  

Well it all depends on what your company is selling.  If it's a product, you could offer a comparable item that costs cheaper so the customer can try out your product first before committing.  If it is a service, you can offer a free trial version or even a free 30-minute consulting for say, client consultations or visual merchandising.  If you make clothes, perhaps free sewing services if a client brings their fabric, if you have a clothing line or even a free dress. 

Complete Guide to Dart Manipulation Course

The first time I can recall was a freebie for the very first course we had on the e-learning portal.  It was the Complete Guide to Dart Manipulation and it was free for a limited period of time.  Now I knew even if we had charged for it, people would have paid because of our reputation.  We had done lots of paid courses in the past, even an online Fashion Entrepreneurship Course on Facebook then and had even used the e-learning portal for our in-house courses but this was the first time I was opening it up to the public. I needed to test the portal, get feedback on what I could do better and also test how people were open to learning online.  

It was more a learning process for me. And during the learning process, I felt it was unfair to let people part with their money so I threw it out there for free.  And got almost 500 registrations!  Way more than I could have imagined!  This alos confirmed one of my assumptions.

Martwayne testimonial on free dart manipulation course

Then I got free testimonials which validated the product and spread the word about Martwayne and the course even further.  These validations and testimonials made it easier for more people to register for the paid course. Now in comparison to those who eventually paid for the other course, it was wayyyyyy less but it set the pace for more online courses because I had the testimonials to show for it.  Now our Complete Guide to Dart Manipulation is a paid product available on Udemy or available for free with the purchase of another online course such as the:

-  Online Short Course in Sewing & Patternmaking; and  

- Creative Patternmaking & Origami Online Course.

The only thing advice I will give about offering freebies is to ensure you have have clearcut objectives you want to achieve and offer it to the right audience that will either become customers or can provide you the customers through word of mouth referrals.  


2. Give free gifts as a purchase bonus

Buy one get one free image

Banner Vector created by Starline - www.freepik.com

You can offer your customers a small but valuable gift to increase repeat purchases, add brand value, upsell and increase brand loyalty. It can be a surprise bonus or a free bonus with the purchase of another product.  Let me give you another example.

When we launched the the Creative Patternmaking & Origami Online Course, we offered 2 Bonus Courses and a discounted rate for Black Friday sales:

-  Complet​e Guide to Dart Manipulation course; and 

- Clothing Design & Styling with Darts

We wanted to create a huge buzz around the Course and get enough people to register before the start date.  3 courses for the price of 1 and a discounted price was a great deal for the participants and even though it resulted in a loss for us, yet again, we weighed the benefits against the losses. 

The testimonials and word of mouth referrals will eventually net off the cost of offering the bonuses, which will eventually spur others to register for it.  Offering both courses for free, after weighing the costs and benefits, seemed a small price to pay and would give us the opportunity to share even more of our knowledge and leave the learners extremely happy.  

Martwayne testimonial online course

And we were right!  The testimonials went a long way in promoting our course and we got more registrations after the bonus was over.  

Both courses are now paid Udemy Courses, which of course Udemy offers at a discount.

They are, however still for free if you register for these courses:

-  Online Short Course in Sewing & Patternmaking; and  

- Creative Patternmaking & Origami Online Course.

Online Short Course in Sewing & Patternmaking

My advice though, which applies to all freebies, is:

1.  Always do a cost-benefit analysis before adopting this method; and

2. Be careful. What you lose on the bonus gift ideally should not be equal to or higher than the product on sale even though the value can appear the same.


3. Host Giveaways

Giveaways

Source: Monsterinsights.com

Giveaways are a brilliant marketing strategy when done right because you get the customer to do all the work.  


So what is a giveaway?

β€œA promotional drawing where a prize is given away to a participant chosen from a pool of entries at random.


Artistically speaking, a giveaway is a fun way to grow your audience while giving back to your fans.”

To put it in context, think about all those Instagram posts that ask you to share or tag someone you know and "get this top for free".  Those are giveaways.  By giving away a product or service, you encourage people to pass the word on, spread your brand, merchandise and website through social media without paying a penny for it.  The objective of the giveaway must be clear and giveaways can help you capture leads at every point in the sales funnel.  I'll talk about sales funnel at a much later date.  As an entrepreneur, it is amazing the stuff you have to know and understand in order to make informed decisions about your business. 

You can use giveaways to create or increase leads and eventually the leads become sales.  Shortstack in its article "30 Promotional Giveaway Ideas that will Help Your Brand Cut Through the Noise" lists different objectives you might want to consider and which giveaway works for that objective.


Conclusion

Although freebies are an important marketing tactic, it is important not to giveaway too much and only run freebie campaigns from time to time.  There is a difference between a sales-driven company and a profit-driven company and if you do not understand the difference and are consumed only by making sales, you will literally run your company to the ground.

fashion entrepreneurship course flyer


Do you currently use freebie marketing? Do you think it's a great idea? Let's discuss in the comments.

Recommended Resources

Start or Run a Stronger Fashion Business

What is a Giveaway? - Rafflegator

The Psychology of Free and the Power of the Giveaway

Recommended Resources

The Psychology of Free: Does Giving Free Samples Increase Sales?

4 Creative Ways to Use Free Samples to Grow Your Business

The Science of Free Samples: How Freebies Can Keep Customers Coming Back For More

What is a Giveaway - EasyAcc

15 Steps for Creating a Successful Social Media Giveaway Contest

What is the Difference between a Competition and a Giveaway? (Or the Difference Between a Contest and a Sweepstake)

How to Do an Instagram Giveaway: Ideas and Tips

30 Promotional Giveaway Ideas That Will Help Your Brand Cut Through The Noise

10 Free Online Contest Software Options for Viral Giveaways

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate about giving power through fashion by sharing knowledge

guaranteed to help fashion lovers turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Business of Fashion – Tips for Developing a Fashion Business

Business of Fashion – Tips for Developing a Fashion Business

⁣The fashion world is constantly changing and the success rate of startups aren’t all that great. This doesn’t mean you can’t have a successful fashion business, though!β €Here are useful tips that’ll help you develop your fashion business in 2020.β €


Tips for Building Your Fashion Business

Tips for Building Your Fashion Business

Image from https://dryicons.com/vector/lightbulb. Icon by Dryicons


1. Know Your Target Audience

Without knowing your target customers or clients, you simply cannot move forward meaningfully when starting your fashion business. Remember that fashion industry and the market is vast, comprising of a wide section of the population from all ages and interests.β €You need to have a customer avatar which tells you who they are, what they do, what they need, what their pain points are, where you can find them, etc. 


You also need to have a product-market fit so your target audience know that they need your product as against you shoving what you have down their throats. Research is also key.  You need to narrow down your target audience.  You cannot produce for everyone so you need to specialize and determine the audience so you can target them.

β €

2. Establish Your Brand

You should build up your brand reputation from the very beginning. This is mostly about how much trust people place in your brand name.  It is important to realize that the value of what you are providing must be easily identifiable.  Branding is not about having a fabulous website or fancy business cards.  Branding is what makes your company memorable and that is done by communicating the value you have at all times.


For example, it is not enough to say you just make clothes.  You can coin a slogan around customers being confident in your clothes.  Your product images must also clearly communicate that.  For example your models must exude confidence, can be boss ladies looking fabulous.  You must let the customer want to be in your clothes because they want to be boss ladies or men themselves.  You are selling VALUE not just an item of clothing.  Furthermore work on the product.  Let the product sell itself.  You must have a product to brand.  Starting a business is never about you but about the product.  If you are selling yourself as a thought leader, then you are the product.

β €

3. Start With a Few Products

think big start small

Source: forbes.com

One of the key points to consider is to start with just a few products and more importantly test the market. Many small business owners work on many product lines, especially the ones I have met in this industry. Menswear, Womenswear, Childrenswear, Maternitywear, you name it, they do it. This is not a good strategy as it involves more time and money. And with time, you will burn out! Instead, start with one product line.  Aldo started with one pair of shoes and look at them today.  When you focus all your energy on one product line, then you begin to add more products within the same space as you expand.  You business will thank you for it. 

β €

4. Promote Your Brand Digitally

With the world becoming a global village, a lot of your target audience, particularly for the Fashion Industry,  are online.  Without utilizing digital marketing you are limiting your business. Primary digital marketing channels you should explore are email, content and social media marketing.β €One thing though.... you must consistently test different marketing channels to know which is the most effective.  Things like Google Analytics tell you what is working and what is not.  And do not advertise just for the sake of it.  Be sure you are targeting the right people and driving the right traffic to your Instagram handle or page.  Else it is more money down the drain. I have learnt so much about digital marketing that now I know what works and what does not.  That is a whole new topic for another day but for now, get yourself and your business online!  And act fast as well!


5. Learn, Learn, Learn

Fashion Courses at Martwayne Fashion School

Just because you know about certain areas, doesn’t mean you should get complacent. You need to constantly learn, be ahead of the game and be able to adapt your business when needed to fit the market and what customers want.  Continue to test the market, continue to test your digital marketing processes, continue to test your processes and LEARN from them.  Invest in the knowledge you need to move your business forward.  I have since learnt that when you do not invest in the knowledge, you end up losing more money and your confidence level, than you would have if you had invested the money in the knowledge in the first place.  


Furthermore, the skill alone will not move that business forward.  You need to know about the Business of Fashion as well, including vital areas like costing and pricing, tracking your business finances with an online accounting software, etc.  Our Online Fashion Entrepreneurship Course has these topics and is perfect for expanding your mind on the business sides of fashion. 

Start now

You do not have to wait until you’re a 100% ready. Get crystal clear on exactly what you want and what you care enough about, that passion will help motivate you develop your Fashion business.β €


Are you ready to start your fashion business or are you still figuring things out? Let’s discuss...β €

β €

Recommended Resources

Getting Your Fashion Business Ready for 2020


Finding Your Fashion Brand Niche

Fashion Business Growth Tip: Develop your Unique Selling Proposition

Tips for Starting Your Fashion Business on a Lean Budget

Start & Run a Successful Fashion Business

Aldo - Story & Milestones

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this.  

Help them out by sharing this article on social media.

Sign up to get notified about our articles

Fashion Business Tip: Use Compelling Images

Fashion Business Tip: Use Compelling Images

⁣The best way to sell products is to let them sell themselves.  How do you do that? With great photos!


The Importance of Product Photography

The Importance of Product Photography

Photography can make or break your business.  Regardless of if you are selling a physical product or a service, the pictures you use to communicate both are extremely important. Now while we understand that great photography or visuals may be expensive, you also need to understand that poor photography will hurt your business and sales in the short and long run.  With the advent of smartphone cameras which can take amazing photos, an entrepreneur has to make out the time to create stunning visual images of their products in order to attract customers.

First it communicates what the brand is to the customer or even promoter of your business. Be it an e-banner or a physical shoot,  your pictures tells us the mind behind the brand and if customers want to relate with the brand or not.

importance of photography

Image from stock.adobe.com

 For example, I see a lot of pictures of items, such as fabrics, taken on the floor.  I personally will not buy fabrics taken on the floor no matter how amazing the fabric or print is. I have written about this before on Instagram.  Because for me, the following questions immediately spring to mind:

  •  was the floor cleaned before taking the picture;
  • how many people have walked on that floor;
  • will they wash the fabric afterwards - even though I know that is a no;
  • will I react to the dirt on the floor;
  • how can this person even put this on the floor;
  • how hygienic is the person selling this to me; and the questions go on and on.


The other day, I saw a caterer who with a large food order posting a video with the food order lined on the floor.  That to me is a no no.  You simply cannot put food on the floor and if I was the client, the health and hygiene of my staff comes first.  I will reject the order and probably never do business with you again.

 

Personal photography can be excused but definitely not pictures for business.  Taking pictures of fabrics on the floor (with the tiles or carpet showing in the background), shots in bad lighting, poor looking flyers and e-banners should not be used to promote your brand.


What Exactly is a Brand?

β€œA brand is a person’s gut feeling about a product, service or organization.”

- Marty Neumeier, Branding Expert

Ashley Friedlein, CEO and co-founder of Econsultancy, has a similar take:

β€œBrand is the sum total of how someone perceives a particular organization.”


Ignyte explains it further:


"A brand is the way in which a company, organization, or individual is perceived by those who experience it. Because it’s intangible, a brand isn’t as easily defined as, say, a fish.  But how they’re defined is very similar indeed.  You’ll probably agree that the most basic defining characteristic of a fish is where it lives. Fish live in water. That’s what makes a fish a fish.  The same fundamental criterion applies to brands.


The answer to the question β€œwhat is a brand?” starts with where a brand lives. So where do brands live?

Brands live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, consumers.  Simply put, brands are perceptions.

​

Product Photography & Sales

photography and sales

Humans are very visual people.  It is easier to sell an item when people SEE what it looks like than hear you explaining it through words and text.  It is that simple.  These days, Smartphone cameras can take amazing photos.

'Most Customers Use Mobile Devices To Shop For Products. ...showcasing good photography to prospective customers who are the go is essential. Online shoppers who use mobile phones want quick and straightforward content and do not have the time to read lengthy content, so you need to allow the product photography to do the talking.β € β €

- Pic-Up, -

If you want to boost your sales and increase your income, then you should take your product photos and presentation seriously.  Showcasing your products with high-quality images can be the difference between a conversion and no sale at all.β €


Recommended Resources

Why Product Photography is Important

Importance of Good Photography to Drive Sales

The Importance of Product Photography in ECommerce

Stats & Facts on the Importance of Good Photography

Warning? Are you making these 7 common mistakes in your clothing and apparel photography?

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business Ideas – Tambour Beading

Fashion Business Ideas – Tambour Beading

Do you watch haute couture fashion shows, and see breathtaking embroidery designs that combine thread, sequins and beads to create fantastic elaborate designs that decorate evening dresses, necklines, sleeves, etc?  Those intricated patterns are created by hand.  When you question how those are made, the answer is often Tambour Beading.

Uploaded on pinterest by Cherie Gilmore-Forczak

 

What is Tambour Beading or Tambour Embroidery?

Tambour bead embroidery is an amazingly creative and absorbing style of embroidery.  With a mesmerizing array of beads, sequins, embroidery threads and metallic threads available, the design possibilities for tambour beading and tambour embroidery are limitless.β € β €

Chanel FW2014 Haute Couture

Chanel FW2014 Haute Couture

β€œTambour beading evolved from tambour thread embroidery and is named from the drum shaped frame originally used – β€˜tambour’ is the French word for drum. It was considered an exotic and exciting craft, and became a very popular pass time amongst women.”

According to the Textile Research Center,

 "Tambour embroidery or tambour work is a technique whereby a chain stitch is worked with a fine hook (a tambour hook) on a fine, slightly open-weave cloth that is stretched over a frame. This type of work may have originated in India, where it is known as ari work or ari embroidery. For tensioning, sometimes a circular frame is used.”

Uploaded by Cherie Gilmore-Forczak

Close up: The Wish Gown from the Catherine Deane AW14 collection

Uploaded by Cherie Gilmore-Forczak

Guo Pei Spring 2016 Couture - EE

It is high fashion and couture technique widely used in ateliers and couture houses and is a highly sought after skill.  It takes the concept of beading and embellishment to a different level.

Tambour Beading and Embroidery

Recommended Resources

Tips for Starting Your Fashion Business on a Lean Budget

Specialization in the Fashion Industry

Finding Your Fashion Brand Niche

Fashion Growth Tip: Develop Your Unique Selling Proposition

Getting your fashion business ready for 2020

Sneak Peak at our Upcoming Online Course

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

You too could learn to produce stunningly glamorous tambour bead embroidery with our Tambour Beading and Embroidery Online Course.  Simply call 08097876075 or click the link for more information.

Do you watch haute couture fashion shows, and see breathtaking embroidery designs that combine thread, sequins and beads to create fantastic elaborate designs that decorate evening dresses, necklines, sleeves, etc?Β  Those intricated patterns are created by hand.Β  When you question how those are made, the answer is often Tambour Beading.

 

What is Tambour Beading or Tambour Embroidery?

Tambour bead embroidery is an amazingly creative and absorbing style of embroidery.Β  With a mesmerizing array of beads, sequins, embroidery threads and metallic threads available, the design possibilities for tambour beading and tambour embroidery are limitless.β € β €

 

According to the Textile Research Center,

 

“Tambour embroidery or tambour work is a technique whereby a chain stitchΒ isΒ worked with a fine hook (aΒ tambour hook) onΒ a fine, slightly open-weave cloth thatΒ is stretched overΒ a frame.Β This type of work may have originated in India, where it is known asΒ ariΒ work orΒ ariΒ embroidery. For tensioning, sometimes a circular frame is used.”

 

According to the London Embroidery School,

“Tambour beading evolved from tambour thread embroidery and is named from the drum shaped frame originally used – β€˜tambour’ is the French word for drum. It was considered an exotic and exciting craft, and became a very popular pass time amongst women.”

 

It is high fashion and couture technique widely used in ateliers and couture houses and is a highly sought after skill.Β  It takes the concept of beading and embellishment to a different level.

You too could learn to produce stunningly glamorous tambour bead embroidery with our Tambour Beading and Embroidery Online Course.Β  Simply call 08097876075 or click the link for more information.β €β €

Fashion Business Tip: Commission vs Salary… Which is the Better Option for Your Tailors?! (Updated 2019)

Fashion Business Tip: Commission vs Salary… Which is the Better Option for Your Tailors?! (Updated 2019)


This question is one many designers always have a headache about as it deals with money matters.  While many of us shy away from it, it is one major problem everyone has. I’ll limit what I have to say to the one question most designers who run production units ask at every event, every seminar and pretty much at every opportunity:

 

β€œShould I pay my workers per piece or should I put them on a salary?”

 

THAT is the million-dollar question and here is my take on it even though when I revisited the subject of producing for designers, we have a policy which I will share at the end of the post.

Naira exchange

edited from http://3.bp.blogspot.com/–sbGZ0lpdEg/Ui01xntdosI/AAAAAAABeHU/K_w-RApHe9c/s1600/naira-dollar.jpg


Before I begin, first let me say there is no right or wrong answer to this question.  What is more important is knowing which option works for you and your operations.  I’ll point out the pros and cons and use my experience as an example.

When I first ran a production unit, I had no clue what the going rate for anything was.  So like everything else in my entrepreneurial journey, I learnt the hard way.   When I started, I was advised to pay per piece… which of course is what everyone means when they say β€œcommission”.  β€œThat’s what everyone does around here” I was told.  So I went with the β€œnorm” against my better judgement.  Why did I say against my better judgement?  

Well… I knew the obvious structure that worked was a type of β€œdivision of labour” system where one person on a production line sewed a a portion of the garment rather than the whole garment.  But how would a commission payment work if I wanted to run a production line?  How would I calculate the pay per person?  And would it be fair to punish everyone else for the incompetence of one person in the line?  (Which is actually what I do now even though I don't do commission...)

But anywayz, since I knew this was what the general consensus, I chose to try out the commission structure.  After all… that is what seemed to work around here, and I thought those running that option were doing pretty well… or so it seemed…

Did it work for me?  NOPE!  Far from it.  In fact, that was a HUGE mistake!

Not only did the machinists keep ruining my work, getting them to redo bad work was like asking them to jump in a lake!  Not only could the looks melt wires, the β€œinner” grumbling and their attitudes were so bad, it was completely discouraging for me as a business owner.

And to be honest, could I really blame them?  Nope.  In their minds, who cared if the stitches were not straight?  To them, the customers would not notice.  All they were interested in was churning out the work and getting paid so all my complaints fell on blank looks and deaf ears.  And to be fair… they did have families to feed… No that is not an excuse… but to them what they had done was good enough, the customer could wear it so what’s my stress?  To them, as long as we delivered the clothes, all those stories of straight stitches and perfect zips were all just a bunch of grammar.

So what was the β€œreal” implication or opportunity cost of their bad work and my commission payment?  

Simple!  All my personal hours which could have been better spent on more productive work, marketing or simply relaxing was spent working late into the night unpicking bad stitching and zips and repeating the clothes.  This also meant I was burning more of my resources, mostly my fuel, redoing work that should have been delivered.  So the payment to the tailors and the petrol burnt earlier that day was a total waste of my money!  I might as well have have fired them and sewn the clothes from scratch.  

SO when this didn’t work, I switched to salary payments.


And yes!  The image pretty much captured how I felt at the end of every month when I started salary payments.  I faced a different kind of headache.  Well I must say the quality of work was a bit better… and yes the β€œbit better” in the tiniest text possible is intentional.  The work was better but blimey…  short of stopping work and snoring right at the machine… each garment took at least 3 days to complete… some a week!  It was just ridiculous!  

To them, well… she wants good work, we’ll spend 3 days giving her what she wants.  After all we get paid at the end of every month.  But guess who was incurring all the costs!  The costs of delayed delivery to the client, disappointments, the costs of petrol, the salary payments and of course, not mentioning the opportunity costs.  So I traded a bad situation for another one.

BUT one thing I must say was at least, I didn’t have to unpick and redo the clothes as much which was better but I had to sit and think about which option worked better for me.

Eventually, I settled for the salary payment.  Only later when I stopped sewing for people did I realise that it should have been a blend of both… i.e. a basic salary which would ensure you don’t cry to the bank at the end of every month and some commission as a reward for good work.  And I tried it and it worked for the few jobs I did.

Shame I had to learn this the hard way…

Since then, I have advised people to opt for a bit of both.  Though some ask me for actual figures, truth is, it really is difficult to say since we do not have a standard pay structure in the industry.  But whatever system you choose needs to be based on an agreement which the employee will sign before s/he commences work.

For example, when you employ a machinist, you can agree on a certain figure say N30,000 but split the N30,000 into 2 parts – a basic say N20,000 monthly pay and the additional N10,000 spread over the number of days.  If you expect him/her to complete a garment in a day, he loses that portion of the extra N10,000.  That way, you don’t feel cheated, and he works hard to complete the work so he gets the extra N10k.  BUT note that late-coming should come out of the N20k basic because there is no reason why s/he should come late to work.

It might be easier said than done but when I tried it, it worked and I was able to breathe easier.

Truth is, the subject of dealing with employees and salary payments is a tough one, and you will constantly be faced with the scenario below:

http://www.businesscartoonshop.com/media/catalog/product/cache/1/image/350Γ—350/185c2993af677842ae94e5dda12f0e6e/t/h/this_is_file_name_2767.jpg


…but you ultimately have to decide which option works for you.

Before I sign off, I’d like to address the issue of β€œOga ta, oga o ta, ise alaru a pe”.  The first time I heard this phrase, I had no clue what it meant until my assistant explained it to me.  To those who do not speak Yoruba, it basically means β€œeither the business makes money or not, the employee gets paid”.   The implication of this statement?  Well, it simply means if there is no business, the employee does not get paid.

I hear some designers have this policy with some of their workers.  Personally, I think this is pretty unfair if the machinist is not involved in marketing or sourcing for work.  I know that I personally will never agree to these terms if getting the business in is not part of my job description….which I guess would explain why those who include this in their policies will have issues with their machinists leaving.

For me, I have found that salary payments make me work harder when I know people are dependent on me at the end of the month to feed their families and pay their bills.  It challenges me to get my act together because I now I have to pay salaries.  Granted at the end of the month they are smiling to the bank and I am crying to the bank, but at least it forces me to work harder and hustle, even if for nothing else, to pay my staff.

Honestly, designers should not make their employees suffer or put them on a commission payment simply because it minimises their risk.  If you cannot afford to keep someone on permanently due to shortfalls in revenue, then please vary their employment terms and make them come in once or twice a week.  They lose out both ways if they have to come to work and yet don’t get paid because you haven’t done the needful.  And honestly, they will keep leaving or even opt for other production units.

And please respect your staff.  You cannot deduct their money or not pay them for unfinished work if they spent half of their day washing your clothes or picking your child up from school.  I have heard some designers do this and I am completely shocked!  There really should be a distinction between work and your personal errands.  And if you merge the 2, then please put them on a salary.  You really can’t eat your cake and have it!

tip

​

POST UPDATE:


So when I revisited the subject of starting a production unit for ready to wear designers, Garment Production House, I decided on, not only a monthly salary, but also getting accommodation for my staff not too far away. Yes it still has its challenges but here are 2 things I do that perhaps help you as well save some money in the event of the tailor leaving unceremoniously.


1.  During the interview process, I inform them that for the first 3 months I will deduct a certain amount of their salary.  If they stay for one year, they get it back in full, if they leave they forfeit it.  Has it helped?  In a way.  Those who left during the year (and I did have some people leave), forfeited the amount and honestly, I did not feel as burnt.  At least there was some financial savings to me.


2.  I have recently implemented a policy that everyone in the production house bears the costs of someone's error or lateness.  This refers to unpicking clothes, not our own set deadlines, etc.  At the end of the month I take out these amount which also results to some form of cost savings.  Truth be told, I don't deduct as much as I should because really, these people have families but I deduct just enough for them to feel the pinch and it seems to work.  Plus now that everyone's pay is deducted, they all now act as a check on each other to minimize errors. 


Great!  That’s all I have to say.  Hope this helped.  Let me know what you think in the comments section.

Recommended Resources

A Passionate Plea to Fashion Designers Part 1

A Passionate Plea to Fashion Designers Part 2

Growth Tip: Outsource to grow your fashion business

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  

If this helped you, help them out by sharing this article on social media.

To get notified about our articles, please sign up below: