by martwayne | Apr 6, 2021 | Business of Fashion, Fashion
⠀A Fashion career such as “fashion writing ” is for anyone who perhaps loves to air her stance , creative and thinks out of the box. Someone who would love to cover and write their views about events and trends around the world of fashion. Fashion writers keep their audience aware of the latest styles and industry trends. They attend fashion shows, interview fashion designers and models and also write articles for a variety of media including fashion magazines, advertising publications, newspapers, online forums and blogs.
They work alongside fashion public relation officers to produce editorial copies for the extensive fashion media industry. Fashion writers work with newspapers, magazines, fashion websites or blogs, and television stations.⠀
The daily life of a fashion writer is exciting, fun and unpredictable. They may be required to work long hours either alone or assisting the editors or the PRs.
In recent times, the influence of the internet and technology on this Fashion career path has grown tremendously. Consequently making it easier to source information, reference images , documentaries and even past events.
In conclusion, as glamorous as the fashion career sounds, talent and hard work are key factors to becoming a successful Fashion Writer.
Do you think fashion writing is a career path for you?
Can you think of any more fabulous fashion business ideas? Let’s discuss.⠀⠀⠀⠀
Don’t forget to visit martwayne for other great fashion business ideas.
Fashion Public Relations
by martwayne | Mar 26, 2021 | Business of Fashion, Fashion Business Ideas, Fashion Business Opportunity
Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.
However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR
Public Relations involves communicating the personality of a brand, new ideas and achievements. In return, helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.
Having said that, what exactly do Fashion PRs do?
They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:
– Editors and Media Houses
-Fashion Event Organizers
-Celebrities and Influencers
Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.⠀
As a Fashion PR, what skills do you need?
Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.
More so, you need to be proactive, innovative, creative and multitask.
You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential.
Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times, an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.
Anyone who wants to run a successful Fashion Business should not underrate or dis-regard the relevance of any form of marketing. The article, 5 Rookie Mistakes to avoid when starting a Fashion Business further emphasizes the essence of marketing and brand awareness
Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.
Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.
by Sophie | Feb 15, 2021 | Fashion Business Opportunity, Uncategorized
The fashion industry has a role for almost everyone; over the years, the roles have evolved so much. It doesn’t matter if you don’t have the precise technical skills of a textile designer or the artistic flair of the fashion illustrators. Because, with your knowledge of trends, fashion principles, and marketing, you can become a fashion marketing consultant!
A fashion marketing consultant gives fashion advice and recommendations to clients.
You will use your knowledge of fashion trends and principles to help your clients. They could be individuals, customers, and companies while working closely with businesses to identify their marketing needs and provide effective plans and strategies to boost sales.
Thanks to the internet, it is simpler to turn your passion into a career. You can brand yourself and create an online presence that will help you attract your first customers, and from there, you get to build that shiny portfolio!
However, getting your clients is one thing; ensuring they are satisfied enough to stay is another. You will need to go out of your way to learn about social media, SEO, email marketing, visual merchandising, reputation management, and image development will go a long way. Your clients need to be sure you know your onions if they will be trusting you with their businesses.
Fashion marketing can be challenging but also highly gratifying: Because you will not just be building your brand. You will also get to be a part of the success stories of other fashion brands as well.
Does this sound like something you are well-suited for? Do you know any other new fabulous business idea? Let us discuss this in the comments!
Visit our blog for other lucrative business ideas you can start. We also have online fashion courses to help you successfully start your fashion business. As we all know, execution is everything!
by Sophie | Feb 15, 2021 | Business of Fashion, Fashion Business Opportunity, Uncategorized
The most popular brands we know today did not suddenly rise to fame. I dare say they didn’t even become the most popular brands because they had the best quality product. A brand’s reputation is built through carefully thought-out, intentional steps and actions that can take years to build, but only a few hours to lose if damaged! Brands know this, which is why they are forever careful with their branding and who handles it.
Branding requires a mix of analytical skills, an inquisitive nature, and a keen grasp of what makes people tick. Do you have all these? Then you are already on your way to becoming a great fashion brand strategist. Your work will usually be in collaboration with the brand managers and the marketing team to make sure a consistent and effective brand message passes with every communication the brand makes with customers.
As a result, you will need to be at the top of your game, being proactive and anticipating future trends and the success of a product or service your brand is offering. You will provide positioning recommendations, guide market research analysis, and define brand elements and tone.
You will also need to gain industry experience specific to the brand you are working with, familiarize yourself with digital marketing, and hone your copywriting skills.
Unlike other career paths, there’s no specific training involved in becoming a strategist. But, a degree in business or marketing will be a good advantage.
What is the brand about; Why does the brand do what it does? To what end? All of these are questions you will help your clients get answers to. As a fashion brand strategist, you can either apply for jobs or work as an independent brand consultant for businesses to gain more experience.
In branding, you get to explore ideas and channel your creative juices! Does that sound exciting to you? Do you have what it takes? Let’ us know in the comments.
by Sophie | Jan 31, 2021 | Fashion Business Ideas, Fashion Business Opportunity
The COVID-19 pandemic has dramatically affected our lives and businesses in many ways. The Fashion Industry was impacted on every level, starting with retailers to supply chains to vendors. We have seen a number of retailers close, production has ceased, and demand has plummeted.
Despite the pandemic bringing mostly bad news, it still opened up a channel for new fashion business opportunities. One of these is cloth facemask production.
The No mask, No entry rule is now making masks a compulsory accessory worldwide. While most people wear masks primarily for safety, cloth masks can also serve as fashion accessories for occasions. Some people now match their outfits and facemasks to make a style statement.
All of these are needs that you, as an entrepreneur, can solve and transform into an enterprise! If you already produce clothing, it will be easy for you to offer reusable facemask production services. With this addition, your business will be at an advantage over other sellers. Because people usually search around for new sellers when they need new masks.
You could produce the facemasks for schools, offices, or retail and even offer to customize the masks using their brand logo or inscription. And then, with proper presentations, where your team discusses the uniformity the aesthetics will bring to the workplace, you will soon find yourself handling mask orders in bulk.
With neatly tailored facemasks that comply with the CDC guidelines and a bit of marketing, you will start having sales and even referrals in no time. Do you think this business idea is great for you? Let us discuss!
If you would like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building and running a successful fashion business.
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