Fashion Business Opportunities: Face Mask Production

Fashion Business Opportunities: Face Mask Production

The COVID-19 pandemic has dramatically affected our lives and businesses in many ways. The Fashion Industry was impacted on every level, starting with retailers to supply chains to vendors. We have seen a number of retailers close, production has ceased, and demand has plummeted.

Despite the pandemic bringing mostly bad news, it still opened up a channel for new fashion business opportunities. One of these is cloth facemask production.

The No mask, No entry rule is now making masks a compulsory accessory worldwide. While most people wear masks primarily for safety, cloth masks can also serve as fashion accessories for occasions. Some people now match their outfits and facemasks to make a style statement.

All of these are needs that you, as an entrepreneur, can solve and transform into an enterprise! If you already produce clothing, it will be easy for you to offer reusable facemask production services. With this addition, your business will be at an advantage over other sellers. Because people usually search around for new sellers when they need new masks. 

You could produce the facemasks for schools, offices, or retail and even offer to customize the masks using their brand logo or inscription. And then, with proper presentations, where your team discusses the uniformity the aesthetics will bring to the workplace, you will soon find yourself handling mask orders in bulk.

With neatly tailored facemasks that comply with the CDC guidelines and a bit of marketing, you will start having sales and even referrals in no time. Do you think this business idea is great for you? Let us discuss!

If you would like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building and running a successful fashion business.

Recommended Resources

Fashion Business Ideas – Fashion Illustration

Fashion Business Ideas: Visual Merchandising

Fashion Business Opportunity: Fabric Shopping

3 ways to start a fashion brand with little or no money

3 ways to start a fashion brand with little or no money

Do you want to start a fashion brand but have little or no money for it? You are not alone! I have met and spoken to alot of people who want to start fashion brands but are being held back by limited funds, and I totally understand. Many people do not realize this, but alot of successful fashion brands did not start with alot of money.

There are methods you can use to fund your fashion brand without taking out loans or getting investors. If you are interested in learning how to start your fashion brand with little to no money, read on;

1. Start with Samples

You can startup faster if you launch with just samples of your product and produce for clients when they place orders. With this method, you don’t have to wait longer for mass production because you’ll have samples available for sale in less than a month.

Another pro is that you also won’t be spending alot because you do not need to stock a lot of products. Many fashion business owners have used this method successfully, and you can do it as well with limited funds. (If you will like to start, your own clothing factory, I have a Step-by-Step Blueprint that can guide you.)

2. Use your Day Job 

Having a job is very important when starting a business, especially if you have no other means to fund it. You need to be able to support yourself and the business financially until you’re up, running, and making enough to pay yourself a salary.

If you already have a job, you should keep it and start saving monthly. If you do not have a job, you should consider working at a fashion startup. Not only will you earn money but also gain experience.

3. Start a different business 

I know this might seem counter-intuitive but hear me out first. You can identify low-cost opportunities around you and come up with creative ways to earn money from them. For example, if you have a 9-5, you can source beautiful thrift bags and sell them to your colleagues to earn quick cash.

It doesn’t have to be long-term or have anything to do with fashion, feel free to monetize any other skill you have such as cooking, baking, or writing. Who says you can’t have more than one successful business?

Starting and growing a fashion brand with little or no money, is not impracticable for you to do. I hope these ideas give you the encouragement you need to get started. 

Do you have more ideas, please share them in the comments, so others can learn from them. 

 

Recommended Resources

Tips for Starting Your Fashion Business on a Lean Budget

Fashion Business: How to Start a Fashion Business with No Money

Want to Start a Fashion Business? Remember the words “baby steps”…

5 Rookie Mistakes to avoid when starting a Fashion Business

5 Rookie Mistakes to avoid when starting a Fashion Business

, iSo, you have creative ideas for your fashion brand and are looking to start a fashion business soon or might have already launched. If yes, that’s wonderful, but that stage you’re in is a delicate one.

An overwhelming number of fashion businesses fail during the first two years of operation, and roughly half of all of them don’t survive past the fifth year. These brands launch with so much enthusiasm and fire, but when you check back in a year or two, they seem like they’re barely surviving.

How do you successfully launch and grow? Here are 5 mistakes you should avoid when starting your fashion business.

 

1. Launching without learning, research & proper planning

I know you might be tempted to ‘wing it’ and start with whatever you think will be fast-selling, but that’s not the way to go about it. If you’re going to succeed in business, you need to do proper research and planning. Start by educating yourself about the fashion industry, learn about the creative, technical, and business side of fashion. Study other fashion businesses, find out where they excel, where they are lacking, and then you can now come up with a solid plan.

 

2. Trying to be for everyone

When it comes to business, you can’t please everyone, don’t even try to. Find out the gaps that exist in the market and select a niche. When you choose a target audience, make sure you stick to it. For instance, if you pick a large target market it won’t necessarily translate to more customers. You might have to spread yourself thin and under-deliver, so don’t be tempted to change your target market every three months because you think a different one is better.

 

3. Start too big

You don’t have to start with 30 styles, a professional photoshoot, or a big fancy store in Victoria Island, especially if all your money will be going into it. You need money to run and scale the business; if you expend all the money at the start, it will be hard to grow and scale the business.

 

4. Underpricing or overpricing your products

Pricing is a powerful yet overlooked pillar of every fashion business. Alot of new fashion business owners make the mistake of pricing their products too low, hoping to increase it after they get alot of customers. However, this plan usually backfires. You need to find the right price point, either by calculating or using a pricing tool. That is why, we created an affordable pricing calculator that does the job effectively.

It not only helps you know exactly how much to charge your customer but also enables you to analyze discounts, track expenses, and set targets for yourself. Awesome right?!

 

5. Failing to invest in marketing

The business world today isn’t what it was five years ago. There are thousands of fashion brands coming up with products just like you are. To reach your customers, you need to invest in marketing and brand awareness. They can’t find you where you are, that’s why you need to go to them. There are a variety of marketing strategies you can implement. You can try; influencer, affiliate, email, referral, and social media marketing. Pick anyone you think will be the right for your brand and get started. What other mistakes do you see new fashion business owners making? Let us know in the comments.

 

If you want to learn how to build and grow a successful fashion business, we have online fashion courses for you. 

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