MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

MARKETING STRATEGY-Why Instagram and Facebook should be a part of your Marketing Strategy.

In ⁣the very competitive fashion industry, a good Marketing Strategy is what sets you apart from the pack especially with the advent of numerous marketing means.

It is very easy to get caught up in what other brands are doing but the truth is one cannot do it all. As a business owner, you can’t explore all the marketing strategies at once, you need to decide which one works best for you, as result, channel your effort into it.

We have found that one of the fastest and easiest ways to make your mark is with Facebook & Instagram Ads. ⠀

# Brand Awareness

When done correctly, it gets your product in front of your ideal audience so they become aware of your brand. They purchase your products and ultimately turn into brand ambassadors.⠀Hence it increases Brand Awareness.

# Increase Sales

Not only can it improve brand presence, but it can also increase sales, easily tracked, and more importantly, can help you determine if you are using the appropriate strategy.

# Active Users

As of the fourth quarter of 2020, Facebook has about  2.8 billion monthly active users. The bottom line, your potential customers are already active and engaged on both platforms. You just need the right strategy to  reach them

Lastly, you can choose your advertising budget, choose your audiences, add shoppable links/call to action and track the performance of your ads.⠀

In a nutshell, Facebook & Instagram Ads have the power to transform your business into a powerhouse. Both can generate a lot more than you can imagine if done correctly.⠀You can delve into the endless opportunities of Facebook and Instagram Ads and have a successful result.

Have you been able to  Develop your Unique Selling Proposition? Found your marketing strategy? Do you utilize Facebook & Instagram Ads for your business? What have your results been like? Let’s discuss….⠀



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3 ways to start a fashion brand with little or no money

3 ways to start a fashion brand with little or no money

Do you want to start a fashion brand but have little or no money for it? You are not alone! I have met and spoken to alot of people who want to start fashion brands but are being held back by limited funds, and I totally understand. Many people do not realize this, but alot of successful fashion brands did not start with alot of money.

There are methods you can use to fund your fashion brand without taking out loans or getting investors. If you are interested in learning how to start your fashion brand with little to no money, read on;

1. Start with Samples

You can startup faster if you launch with just samples of your product and produce for clients when they place orders. With this method, you don’t have to wait longer for mass production because you’ll have samples available for sale in less than a month.

Another pro is that you also won’t be spending alot because you do not need to stock a lot of products. Many fashion business owners have used this method successfully, and you can do it as well with limited funds. (If you will like to start, your own clothing factory, I have a Step-by-Step Blueprint that can guide you.)

2. Use your Day Job 

Having a job is very important when starting a business, especially if you have no other means to fund it. You need to be able to support yourself and the business financially until you’re up, running, and making enough to pay yourself a salary.

If you already have a job, you should keep it and start saving monthly. If you do not have a job, you should consider working at a fashion startup. Not only will you earn money but also gain experience.

3. Start a different business 

I know this might seem counter-intuitive but hear me out first. You can identify low-cost opportunities around you and come up with creative ways to earn money from them. For example, if you have a 9-5, you can source beautiful thrift bags and sell them to your colleagues to earn quick cash.

It doesn’t have to be long-term or have anything to do with fashion, feel free to monetize any other skill you have such as cooking, baking, or writing. Who says you can’t have more than one successful business?

Starting and growing a fashion brand with little or no money, is not impracticable for you to do. I hope these ideas give you the encouragement you need to get started. 

Do you have more ideas, please share them in the comments, so others can learn from them. 


Recommended Resources

Tips for Starting Your Fashion Business on a Lean Budget

Fashion Business: How to Start a Fashion Business with No Money

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Fashion Business Growth Tip: Develop your Unique Selling Proposition

Fashion Business Growth Tip: Develop your Unique Selling Proposition

What is your brand’s unique selling proposition (USP)?  If you can’t answer that question, you need to figure it out.

Unique Selling Point

Image Credit:; As seen on Medium

Often times we hear the terms Unique Selling Proposition or Unique Selling Point. Create your USP they say. But do we actually know what it means?  I found this image on Medium in an article which explains it in very clear terms.   Your USP is what makes your business stand out and gives customers a reason to buy from you.  It separates you from the competition and can be the difference between success and failure for your fashion business.  To get that unique selling point, you must be in the winning zone.

Unique Selling Proposition

 Think about what sets you apart ?, pinpoint what makes your fashion business unique, define your target market and then come up with your USP using those factors.  Don’t be the regular fashion brand, you’re in an industry that is very competitive. You need to be unique to grow.

For example, at Garment Production House, we found that there was a dearth of garment factories that produced in small quantities so fashion designers can test the market without tying down huge capital.  They could start with just one design with a minimum of 6 pieces and the sample to make 7 pieces.  In our opinion, if the designer is unable to sell 6 pieces of their designs, then they need to hit the drawing board again perhaps the product-market fit is wrong.

Clothing factory in Lagos

Click on image for more.

Ours is one of the clothing factories that accept such low minimums and we assist the designers showcase their items on @gphmall

Shop ladies clothes on GPH Mall

Click on image for more

For us, that's our USP.  We make the clothes and help the designers sell them.  Most factories either just make while online shopping malls just sell.  We combine the 2.

Now you have a clear example. Now it's your turn? What is your unique selling proposition? Is it clear & precise? Are you still working on it?  Share your answer in the comment section below.

Recommended Resources

Finding Your Fashion Brand Niche

Finding Your Unique Selling Proposition

Should we focus on the Unique SELLING Proposition or the Unique BUYING Proposition?

Finding Customers and Increasing Revenue

Turn Your Love for Fashion into a Viable Business

About Me

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

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