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OUR RECENT POSTS
It’s 2022! Happy New Year!
We wrapped up 2021 in style and we are already on Day 4 in 2022! Welcome to the first working day of the year - even though the day is spent already and we are hitting Day 5 already! The year is already going at whirlwind pace! For me, this year is all about...
Believe in Your Product
A lady chatted me up last week. She was quite discouraged and wanted to abandon her product in favour of what she felt was easier in order to reduce the returned work from her customers. Her confidence had taken a huge battering and she felt it would be easier to give...
HOW TO CREATE YOUR BUYER PERSONA
4 Important Sources You Need To Create Your Buyer Persona Now that you know what a customer persona is, what you need to include, now let’s talk about how you can get the information you need. Fashion is very dynamic and consumers are definitely using more...
FASHION BUSINESS |How To Create Your Ideal Customer Avatar
Who Is Your Ideal Customer ? Your Ideal Customer avatar also known as a customer persona is simply a representation of your potential client . Knowing your ideal customer will help better understand how to communicate with them. Thus, enabling you to create a...
HOW TO USE TECHNOLOGY IN YOUR FASHION BUSINESS |BWM #17|
How Can Digital Pattern Making Transform Your Business?Did you read my last post? If you didn't, click HERE to read it. This post is a sequel to BNM #16. I had the privilege of hosting Tochukwu Chukwuma, Creative Director of Toyadinma. My first interaction with 3D was...
LATEST TECHNOLOGY USED IN GARMENT INDUSTRY| Digital Fashion| BWM #16|
Why You Should Adopt Digital Fashion In Your BusinessDigital Fashion ,amongst the many disruptions of technology in the fashion industry gained a lot of traction during the COVID -19 pandemic. Though not a new concept, it definitely gained more awareness in a bid for...
HOW TO ARTICULATE THE VALUE OF YOUR PRODUCT (Effectively) |BNM #11|
How Do You Effectively Articulate The Value Of Your Product? Have you ever wondered why people say “Sell the Value, Not the Product” Well, that’s because building a brand is about selling value to your customer, not the products or services. However, you also...
STRATEGIES TO BOOST YOUR ONLINE SALES QUICKLY
What Are The Strategies To Increase Online Sales? Have you read my previous article on 10 strategies to increase online sales? If you haven't, then HERE is the link . In today's article, I have discussed 5 more strategies that can boost your online sales. LET'S GET...
10 STRATEGIES TO BOOST SALES ONLINE
Online Marketing Strategies For Small BusinessHave you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today's article is a continuation of the "HOW TO INCREASE SALES ONLINE". Here I shared 10 strategies to boost online sales,...