How Do You Effectively Articulate The Value Of Your Product?
Have you ever wondered why people say “Sell the Value, Not the Product”
Well, that’s because building a brand is about selling value to your customer, not the products or services. However, you also need to know how to effectively articulate the value of your products to your customer.
People come to my inbox and lament about how they are not selling. I visit their pages and tell them instantly, I don’t know what you are selling>>>>>>
Before I go further, Click the podcast below to listen to how tips that will help you effectively craft and articulate the value of your products.
<<<<<<So back to our discussion.
So yes, you make clothes. I can see that. And yes they are nice. I can also see that. It might seem obvious to you but not to anyone else, so you need to clearly understand and articulate what you are offering to make me part with my hard-earned money.
Your business must have a promise to fulfill each time a sale is made. It could be in the form of an experience, a story you are telling. Perhaps it’s even a particular feeling.
Do you want your customers to feel happy, confident, or sustainability-conscious when they buy your product?
Then sell that to them! Be consistent in your brand message, sales copy, website, and newsletters.
Never assume your customers know, rather let every piece of content you share tell your Brand story effectively.
We would love you to share your thoughts with us in the comment section.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
I have met quite a number of entrepreneurs who feel they are not ready to start implementing what they have learned because they feel they do not know enough…some even say they need to know all before they start.
And I am like lolz..there is no such thing as knowing it all…
If you have however feel unsure of yourself and scared to make a move or you feel threatened by your colleagues in the industry, check this article where I spoke about conquering your fears.
Having gone through this path myself, I have put together some tips that will help you recognize how much you know. Trust me, you know more than you think.
The only way to know that is by implementing. Enough of the learning without implementing.
I know this might not seem to negate the popular sayings such as ;
“When you stop learning, you will stop growing”
“The more you learn, the more you grow”
Before I go further, listen to the podcast below…
To be honest, no one can actually learn everything, more so, the best way to learn is by doing. I mean by putting the knowledge you have acquired into practice.
Perhaps you are at this junction and still feel you need to learn more, then you need to listen to this podcast as many times as possible. Reflect on the tips discussed and see how you can start testing your abilities.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
Just in case you haven’t listened to episode 7 of the podcast series, click >>>>HERE<<<<< to listen because it is a prerequisite ” How You Should Pay Yourself a Salary”
Okay, let’s get into the business of the day.
HOW YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR?
Now that you have a clear understanding of why you need to pay yourself a salary, we then need to discuss how to pay yourself without feeling guilty.
Sometimes you might feel guilty that you had to take some money from your business. I am here to tell you you don’t need to feel that way provided it is your salary.
That’s why I shared some of the concepts I apply in my business.
Click the video below to listen
Instead of taking money from the business account each time you need some money, rather, you should have a payment structure that will help you know exactly how much company money is being paid to you every month.
Payment could be in form of cash or it could even a loan you are giving to the business. Just ensure you keep records of all you do. Let every penny the business owes you reflect in your records.
Consider your taxes, bills, your average spending as well as your employee’s salaries before you decide how much you should keep for yourself.
That being said, tell me which of these concepts you would love to begin with.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
WHY YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR
Ever thought about the value of the time you invested in your business? The money spent and perhaps the compensation you deserve?
Do you, for instance, cut your own salary when there is little or no cash flow? Yet ensure all your employees get paid, rent and taxes as well. Honestly, I agree that sometimes it is just unavoidable, but it doesn’t have to be the default payment structure in your business.
It probably never occurred to you that failing to pay your own salary is not being selfless neither is it being smart. Some schools of thought advise start-up entrepreneurs not to pay themselves a salary for a period of 6 months. While I understand their point of view but do not agree it is the best approach.
In fact, it is unsustainable and should be considered a last resort. You need to realize you are running a business and if you keep skipping your own salary, how then do you achieve your business goals?
Thinking the business is doing so well forgetting that you have not considered your own payment.
Episode 7 of Business Nuggets by Martwayne was made to address some questions you need to think about. Which might help you understand the need to pay yourself a salary.
Consequently, the 8th episode of this series will be on “How To Pay Yourself a Salary”
Click the podcast below to listen.
Some of those questions are;
⇒ How much is my business owing me in salary?
⇒ Have I really thought about the time invested in the business?
⇒ What do I need to consider before I consider a third party?
At the end of this episode, you will know why your business needs to be able to pay you some stipends no matter how little it is. Consequently, you will decide what to do it. Spend it? Invest it into the business? Totally up to you!.
Take note, it is a business and if you had hired someone else to do the task, you would have to pay the person anyway…You derve to be compensated for your hard work!!!
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
Why Your Location Is Not A Barrier To Getting Customers To Find You
Getting customers to find you is not dependent on your location. A Business is not defined by a confined space or its location. What makes a business is you, your team, and the product. You need to put yourself out thereby creating a digital presence. People need to know your business exists before they can patronize you.
In this episode, I shared ways to create a digital presence for your business. These were some of the strategies I adopted in my business that worked for me. The earlier you figure out the best business strategy that works for your business, the easier it is for customers to find you no matter where you are.
CLICK THE VIDEO TO LISTEN TO MY STRATEGY—————-
HERE IS A SUMMARY OF WHAT YOU SHOULD DO…
Follow the business strategy discussed in this episode.
Create an optimized website. showcase your products.
Which of the above website builders would you rather start with?
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
When I first decided to quit my job for Fashion school in a country where I knew no one, I had no idea of how it would work. I had my fears and worries. However, I was able to overcome my fears. They could not hold me back!!!!
and that’s the exact point I am driving at!
So if you have ever been scared about starting a business. Given up on taking up a new project. Or letting go in the middle of a project…..
Perhaps at some point in your life, you had to “say no” to a decision you needed to make due to fear.
If you are this person, this podcast is for you!
I have also been there so I can relate perfectly!!!
In this first episode of the Business Nuggets by Martwayne, I shared some examples of fears people might have faced in their businesses or personal lives and how to overcome those fears.
By asking yourself just two questions and answering them sincerely. Trust me, you will begin to challenge fear from a different perspective.
Interested in questions? Click the video below to Listen——————–
Take note, these were the same questions I asked myself. Hence, the more you ask yourself, the easier it will be for you to overcome fear.
How else do you deal with fear in your business? Share with us!
Business Nuggets by Martwayne
A podcast series of short entrepreneurship tips that will help you kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
