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How Can I Help You Solve Your Problem?

How Can I Help You Solve Your Problem?

How can I help you solve your problem?  It's a question I find myself asking over and over again.  Well a cross between this and "How can I assist?"  Since I actively started blogging again, I have been inundated with calls and messages from people who are either frustrated about the growth of their fashion business or are clueless on how to begin. It is quite difficult keeping up with the different issues so I decided to find a better way to do this.


What I actually found surprising was the fact that some who reached out to me were not even in the fashion industry. I guess some of the things we blog about, such as How to Use Storytelling to Market Your Brand cuts across all industries.

 

This short form seeks to identify the issues you are currently facing. Hope it helps you articulate your problems so we can find solutions to it.

Recommended Resources

What to Do When You Feel Like a Business Failure

5 ways to build buzz for your fashion business

How to find your best ideas

Fashion Business Opportunity - Fashion Illustration

Tips for starting your fashion business on a lean budget

Salary vs Commission - Which is the better option for your tailors?

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion by sharing knowledge guaranteed to help fashion lovers turn their love for fashion into a viable business.


Visit:  www.martwayne.com/our-fashion-courses

to choose other physical or online fashion courses

which best suit your need and your schedule.


Check out our blog posts at www.martwayne.com/blog 

for articles that will help you on your fashion journey.


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The role of a fashion designer in production

The role of a fashion designer in production

This message reiterates what we face @garmentproductionhouse from enquirers in general. I think the question remains: ‘Who exactly is a fashion designer & what are their responsibilities?’

A fashion designer has the vision for their business and their designs. The factory also has its target market. Where the target market is a B2B market, i.e. fashion designers and not end users, the client i.e. the designer is responsible for everything related to the design including the fabrics, lining, trims, buttons, etc required to fulfil that vision. The job of a production house is to help you bring that vision to life. As the poster said, if we have to make certain decisions for you, then we become the designers. This means we either put our labels on the clothes or charge for the consulting to make certain decisions for you.

However, the reality is most who want to operate clothing lines seem to believe the production house should handle this. Truth is… Factories are here to produce what you want especially since tastes are different. ⁣Furthermore, liking clothes or being complimented on what you wear is not the same as being a fashion designer. It is sheer hard work and a lot goes on to create those stunning clothes.

Many people I speak to at Martwayne want to be designers but I eventually realise that they like the idea of fashion but not the work involved in it. If you want to have a clothing line but do not want to do the work, you have to be willing to pay extra for the consultation services. I plan to elaborate more on this. Follow @martwayne and turn on post notifications so you don’t miss it.β €
β €
P.S. Do you know we offer Online Courses in Sewing and Patternmaking courses, Fashion Entrepreneurship Courses, Sewing Techniques for Perfect Finishing and Creative Patternmaking Courses? And you can register anywhere in the world! Visit our website at www.martwayne.com or WhatsApp 08143402567 to learn more.β €β €

Fashion Business: Do I Need to go to Fashion School to Succeed in the Industry?

Fashion Business: Do I Need to go to Fashion School to Succeed in the Industry?

That’s like asking if you need an education to succeed in life generally. But, I could also argue that many self-made billionaires either never went to school or dropped out of school. Cases in point: Richard Branson, Steve Jobs, Mark Zuckerberg, Bill Gates and also our very own Cosmas Maduka of Coscharis Motors…and the list goes on.


I know you could say well… those people are not in the fashion industry – or the fashion industry is different and a lot more complicated so I’ll bring it closer to home.   Ralph Lauren – yes you know him (many of us own at least one of those tops with a horse on it) – well… he never went to fashion school and also dropped out of business school. The last time I checked, he was worth about $6.5 billion according to Forbes in 2012 and I am sure he is worth a whole lot more now.

Ralph Lauren

Image from www.mrkoachman.com

​So with these reference points, it kind of makes you wonder why you need to put yourself through so much stress and spend all that time and money to get the knowledge right?   Yes, I also asked myself that same question at some point until I realized that although these men may have dropped out of school, they opted for a different kind of learning environment. They got the relevant work experience and spent a long time at it as well.  Cosmas Maduka revealed how long he spent as an apprentice learning the nitty gritty and Ralph Lauren worked at a tie manufacturing company. So whilst it was not the conventional fashion school, they still learnt the ropes in a formal establishment.   Needless to say the learning would have been pretty unstructured since I doubt there would have been any form of proper curriculum to follow. So it would have been pretty much β€œon-the-job” training – which, by the way, you still need even if you go to fashion school!

 

graduation from fashion schol

My graduation from fashion school

So lest I digress, on the question of β€œto go to fashion school or not to go to fashion school?” here is my take on it. I’m listing just a few of the benefits of going to fashion school from the perspective of someone who attended one.

 

1)  First, we all know that to be the very best in any field, you NEED to learn the basics – especially if you are coming from a completely unrelated field. That foundation is key!

 

Attending a proper school gives you an in-depth knowledge of the processes and procedures and makes you extremely knowledgeable in the field. There is also some form of structure to what exactly you are learning as against work experience where you are learning on the job with no set curriculum. That way, you can properly plan your time and finances as well. Plus you tend to draw your customers in with your knowledge since they are convinced you know what you are doing.

 

Now don’t get me wrong, work experience is vital! You still need it! But I have found that the questions you ask during the work experience will be more channeled towards how to apply what you have learnt in school. Plus, things make more sense to you in a shorter period of time and you can also use the opportunity to learn other areas you may not have been exposed to in school. Which is why a lot of fashion schools include some form of internship during the programme.

 

2)  Fashion School changes your whole perspective of what fashion and the industry is really about.

Fashion Business Opportunity - Visual Merchandising

Like others, I thought fashion was all about designing great clothes and sewing them but after just one year in fashion school, I realized that was just a parochial view of what the industry had to offer. Anyone with a thorough knowledge of the industry will tell you that there are SO SO MANY business opportunities in the Industry over and above the real art of fashion design and manufacturing. Do you need school to learn that?! Well… no. But it does help you know about them and you do get to learn how to exploit those industries in a shorter period of time.


3)  Fashion School helps to shape your vision and further mould your idea into something more tangible.

Specialization in the fashion industry

It also helps you discover who you are as a designer. You may have started out with just an idea and no clearcut plan on how to achieve it but attending a fashion school helps to put that plan into better perspective. You also learn quickly enough what your strengths and weaknesses are so you can build on those strengths, work on those weaknesses and focus your energies on the areas you naturally gravitate towards.


4) Fashion School is a highly competitive environment. 

Fashion Courses at Martwayne Fashion School

You are in a classroom filled with a lot of talented people so it helps you up your game as well. Of course, everyone thinks they are the best. Well, that is only up to the point when you get into a learning environment and realize that someone else is better at what you thought you were the best at. Watching others also inspires you and pushes you to put in your best –and you definitely need that best when you eventually start off on your own.  PLUS it helps you know what others are really doing so you can add that extra touch to your work which will help you carve that niche for yourself when you start off.


5) Fashion School gives you an opportunity to create vital networks and also learn from others in a controlled environment. 


Your teachers and fellow students form part of that network which you will definitely need when starting your business. They are collaborators who you can always call on for help because of that bond created in that environment.

 

Well I usually stop at 5 but I’ll throw in an extra one – which to me is the most important.

​

6) Fashion School affords you the opportunity to make mistakes in a learning environment and learn from them.

Learn from your mistakes

Image from www.jagranjosh.com

 

More often than not, the stakes are much higher when you make those same mistakes in your business – mistakes you could have avoided if you had learnt about them in fashion school.  You will end up losing wayyyy more money when you start the business than if you had spent an even less amount investing in the knowledge.


I often tell people, fashion school is not just about learning, learning and learning. You have to test the principles that are being taught and apply them before you leave that environment. When you are in school, you can ask questions on what worked or did not work and your teachers are there to help out.


applied knowledge is power

PLUS, your customers encourage you and do not mind being your β€œguinea-pigs” or your mistakes when they know you are still learning. But once you are done learning and you project yourself as a full-fledged designer, that’s it. You clients become vicious and those mistakes can make or break your business before you even begin to crawl.


Great! I’m done! One thing is certain though – to succeed in any industry, you have to know a whole lot about that industry. Ralph Lauren and Cosmas Maduka certainly taught us that. I don’t think I would really have appreciated fashion as I do now if I had not attended fashion school. But I’m glad I did, and if you can attend one, you should.

knowledge is power

If you, however, cannot attend one now, don’t let it deter you. Start off with learning what you can learn now. There are so many great resources available on the internet which can help you start off. Start the research now, not later and don’t only focus on the art or the skill. Also learn about the business sides as well. 


Being a fashion designer is great but useless if you cannot make money from it – well except it’s a hobby to you.  But what I always say is, if you make something for yourself and someone likes it, the minute you make that same thing for someone else and accept money, even if it is just to buy the materials and fabric, that is the start of a business.  And we do know many people make a whole lot of money from their hobbies so why shouldn’t you?!  But that’s just how I think.

And how about you?! What’s your take on fashion school? Is it a a β€œyay” or a β€œnay”?! And if you did not go to fashion school, do tell us what you did to get you so far in your fashion business so we can also learn from your experiences.

 

​Do leave your thoughts in the comment section below.  I'd love to hear from you. 

 

Cheers!

Recommended Resources

It's Finally Over!  My Graduation from Fashion School

Which Fashion Course is Right for You

Specialization in the Fashion Industry

What Makes Ralph Lauren Who He Is? 6 facts to know about him

2020 Top 20 Richest Fashion Designers with Net Worth in Millions and Billions (PS. Ralph Lauren is top of the list!)

The Man. The Myth. The Style Legend – Mr. Ralph Lauren

Debunking the Various Myths About Fashion Design & the Industry

Some Top Tips You Will Need To Know If You Wish To Pursue A Career As A Fashion Designer.

How Students can learn from their Mistakes: Must know these 7 tips

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion by sharing knowledge guaranteed to help fashion lovers turn their love for fashion into a viable business.

Someone you know needs this article.  

Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business Ideas: Visual Merchandising

Fashion Business Ideas: Visual Merchandising

Visual merchandising is a truly unique business idea not being explored currently in Nigeria, business owners will be open to working with you if you can prove to them that you can utilize it to boost their sales. You’ll have very little competition and the startup costs are very low because it is a service not a product.


What is Visual Merchandising?​

victoria secrets display

Victoria Secrets Window Display

Have you ever looked into a store window at a mannequin dressed up with the perfect set of clothes? Did it appeal to you so much you wanted to make a purchase? If so, this is known as visual merchandising. 

However it goes beyond just putting clothes on a mannequin.  The entire customer experience in your store is vital to making a sale.  This includes the store layout and the space, the hangers, the signage and even the music.

Lady Gaga - Barneys window display

Lady Gaga, Barneys Window Display

I remember once going into a store and they were playing my favourite music.  Of course I could not stand just in the middle on the store and start dancing.  I had to go through their stock when all I wanted to do was just listen to the music till the end.  Eventually my eyes fell on a pair of earrings which I bought and I still have that pair till this day as I write this.  That is the power of visual merchandizing!


Think of all those sweets at the checkout points in supermarkets.  They are not there by accident. It was all carefully planned.  You stand at the till waiting for your turn, your eye falls on the chocolate bar, it is not too expensive, you pick one and either start eating immediately or put it in your basket, the job of a visual merchandiser is done!

Macys display

Macy's Display

The purpose of visual merchandising is to attract, engage, and motivate the customer towards making a purchase.β €Other purposes include to increase sales by showing and promoting merchandise. Make the display visually appealing to encourage customers to enter the store. Get the customer to pause and β€œshop”.

Macys 2014 window display

Macys 2014 window display


Elements of Visual Merchandising

Elements of Visual Merchandising

Visual Merchandising is a skill that if properly harnessed can be extremely rewarding for both the visual merchandiser and the client.  Think about it - why do event managers and wedding decorators invest so much in the decor of their engagements?  To give the guests a memorable experience.  For a retailer, however, it is much much more than just the decor.  I have always believed this job would be perfect for someone who studied psychology or sociology because they truly have studied human behaviour.  But the truth is - the skills can be learnt even if you studied other disciplines.  The important thing is the ability to be creative.

Hubert in its article,  'Infographic, 5 Key Elements of Visual Merchandising', further expantiates on the key elements of visual merchandising:

  • Colour: The Soul;
  • Landscaping: The Ups & Downs;
  • Texture: The Touch and Feel;
  • Communication: The Storyteller; and
  • Decor: The Finishing Touches.

The 5 elements come to play when creating a visual merchandising strategy.  I remember workshops given by Truworths then when I was in fashion school.  Visual merchandising was as precise as how many cms up the mannequin should be, how many cms back from the window, if the props were to be tilted, by how many cms, etc.  


Then there was this technique (can't really remember the name) but the explanation was how products were arranged in such a way that though they seemed to be on a straight line, one is given more prominence over the other.  That one is the focal point which they wanted to emphasize and which they needed the customer to buy.  I found the subject of visual merchandising quite captivating and really wished I could delve into it as a career - but alas we really can't do everything can we?!


Techniques of Visual Merchandising

Merchandising techniques

A SlidePower Presentation by Georgia Perkins

For a successful visual merchandising strategy, there are various techniques to consider to ensure the goals are achieved.  We all know the main goal is to make sales - but there are different ways to achieve that goal.  

Georgia Perkins in her Slide Power presentation clearly articulates these techniques so I will advise you to watch the slideshow.  

Group like with like visual merchandising

Photo credit: Polly Redman.

pyramid principle - visual merchandising

Photo credit: Polly Redman.

rule of 3 - visual merchandising

Credit: Polly Redman.

people have 5 senses not 1 - visual merchandising

Photo credit: Polly Redman.

For example, Barbara White in her article: 'Principle #3: Pyramid Power' talks about one of the techniques in detail. 

Pyramid Technique

Barbara Wright: Principle #3: Pyramid Power

Merchandising your content

The Pyramid technique

At the end of this post, I will put a glossary of recommended articles you need to read to establish a career in visual merchandising.  There is so much content online that you can use to establish a career in visual merchandising or even adopt in your store.


Conclusion

Debenhams-photo

Debenhams Store

In conclusion, in this environment, we are yet to scratch the surface on what visual merchandising can really do for us as retailers, merchandisers and as a business opportunity.    

Use visual merchandising to enhance, establish and promote the store’s visual image. Also to improve customers’ shopping experience and entertain them.β €Eventually, this will directly translate into increased customers, sales and revenue for your fashion business.

Do you think it’s something you’ll like to try?β €Let us know in the comments section.


Recommended Resources

Fashion Business Growth Tip: Use Compelling Images

Visual Merchandising Definition, Importance, Elements & Overview

Inspired Collections Retailing: Merchandising

20 Essential Tips and Ideas for Visual Merchandising

INFOGRAPHIC: 5 Key Elements of Visual Merchandising

5 Most Important Elements of Visual Merchandising

Merchandising Your Content: Inspirations from the Retail World

Barbara Wright: Principle #3: Pyramid Power

Visual Merchandising in Fashion Retailing – an Introduction 

Visual Merchandising Display Techniques: 4 Tips to Increase Sales

Quick Guide to Visual Merchandising

5 Most Important Elements of Visual Merchandising

The Five Elements of Visual Merchandising

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  Help them out by sharing this article on social media.

To get notified about our articles, please sign up below:

Fashion Business Tip: Commission vs Salary… Which is the Better Option for Your Tailors?! (Updated 2019)

Fashion Business Tip: Commission vs Salary… Which is the Better Option for Your Tailors?! (Updated 2019)


This question is one many designers always have a headache about as it deals with money matters.  While many of us shy away from it, it is one major problem everyone has. I’ll limit what I have to say to the one question most designers who run production units ask at every event, every seminar and pretty much at every opportunity:

 

β€œShould I pay my workers per piece or should I put them on a salary?”

 

THAT is the million-dollar question and here is my take on it even though when I revisited the subject of producing for designers, we have a policy which I will share at the end of the post.

Naira exchange

edited from http://3.bp.blogspot.com/–sbGZ0lpdEg/Ui01xntdosI/AAAAAAABeHU/K_w-RApHe9c/s1600/naira-dollar.jpg


Before I begin, first let me say there is no right or wrong answer to this question.  What is more important is knowing which option works for you and your operations.  I’ll point out the pros and cons and use my experience as an example.

When I first ran a production unit, I had no clue what the going rate for anything was.  So like everything else in my entrepreneurial journey, I learnt the hard way.   When I started, I was advised to pay per piece… which of course is what everyone means when they say β€œcommission”.  β€œThat’s what everyone does around here” I was told.  So I went with the β€œnorm” against my better judgement.  Why did I say against my better judgement?  

Well… I knew the obvious structure that worked was a type of β€œdivision of labour” system where one person on a production line sewed a a portion of the garment rather than the whole garment.  But how would a commission payment work if I wanted to run a production line?  How would I calculate the pay per person?  And would it be fair to punish everyone else for the incompetence of one person in the line?  (Which is actually what I do now even though I don't do commission...)

But anywayz, since I knew this was what the general consensus, I chose to try out the commission structure.  After all… that is what seemed to work around here, and I thought those running that option were doing pretty well… or so it seemed…

Did it work for me?  NOPE!  Far from it.  In fact, that was a HUGE mistake!

Not only did the machinists keep ruining my work, getting them to redo bad work was like asking them to jump in a lake!  Not only could the looks melt wires, the β€œinner” grumbling and their attitudes were so bad, it was completely discouraging for me as a business owner.

And to be honest, could I really blame them?  Nope.  In their minds, who cared if the stitches were not straight?  To them, the customers would not notice.  All they were interested in was churning out the work and getting paid so all my complaints fell on blank looks and deaf ears.  And to be fair… they did have families to feed… No that is not an excuse… but to them what they had done was good enough, the customer could wear it so what’s my stress?  To them, as long as we delivered the clothes, all those stories of straight stitches and perfect zips were all just a bunch of grammar.

So what was the β€œreal” implication or opportunity cost of their bad work and my commission payment?  

Simple!  All my personal hours which could have been better spent on more productive work, marketing or simply relaxing was spent working late into the night unpicking bad stitching and zips and repeating the clothes.  This also meant I was burning more of my resources, mostly my fuel, redoing work that should have been delivered.  So the payment to the tailors and the petrol burnt earlier that day was a total waste of my money!  I might as well have have fired them and sewn the clothes from scratch.  

SO when this didn’t work, I switched to salary payments.


And yes!  The image pretty much captured how I felt at the end of every month when I started salary payments.  I faced a different kind of headache.  Well I must say the quality of work was a bit better… and yes the β€œbit better” in the tiniest text possible is intentional.  The work was better but blimey…  short of stopping work and snoring right at the machine… each garment took at least 3 days to complete… some a week!  It was just ridiculous!  

To them, well… she wants good work, we’ll spend 3 days giving her what she wants.  After all we get paid at the end of every month.  But guess who was incurring all the costs!  The costs of delayed delivery to the client, disappointments, the costs of petrol, the salary payments and of course, not mentioning the opportunity costs.  So I traded a bad situation for another one.

BUT one thing I must say was at least, I didn’t have to unpick and redo the clothes as much which was better but I had to sit and think about which option worked better for me.

Eventually, I settled for the salary payment.  Only later when I stopped sewing for people did I realise that it should have been a blend of both… i.e. a basic salary which would ensure you don’t cry to the bank at the end of every month and some commission as a reward for good work.  And I tried it and it worked for the few jobs I did.

Shame I had to learn this the hard way…

Since then, I have advised people to opt for a bit of both.  Though some ask me for actual figures, truth is, it really is difficult to say since we do not have a standard pay structure in the industry.  But whatever system you choose needs to be based on an agreement which the employee will sign before s/he commences work.

For example, when you employ a machinist, you can agree on a certain figure say N30,000 but split the N30,000 into 2 parts – a basic say N20,000 monthly pay and the additional N10,000 spread over the number of days.  If you expect him/her to complete a garment in a day, he loses that portion of the extra N10,000.  That way, you don’t feel cheated, and he works hard to complete the work so he gets the extra N10k.  BUT note that late-coming should come out of the N20k basic because there is no reason why s/he should come late to work.

It might be easier said than done but when I tried it, it worked and I was able to breathe easier.

Truth is, the subject of dealing with employees and salary payments is a tough one, and you will constantly be faced with the scenario below:

http://www.businesscartoonshop.com/media/catalog/product/cache/1/image/350Γ—350/185c2993af677842ae94e5dda12f0e6e/t/h/this_is_file_name_2767.jpg


…but you ultimately have to decide which option works for you.

Before I sign off, I’d like to address the issue of β€œOga ta, oga o ta, ise alaru a pe”.  The first time I heard this phrase, I had no clue what it meant until my assistant explained it to me.  To those who do not speak Yoruba, it basically means β€œeither the business makes money or not, the employee gets paid”.   The implication of this statement?  Well, it simply means if there is no business, the employee does not get paid.

I hear some designers have this policy with some of their workers.  Personally, I think this is pretty unfair if the machinist is not involved in marketing or sourcing for work.  I know that I personally will never agree to these terms if getting the business in is not part of my job description….which I guess would explain why those who include this in their policies will have issues with their machinists leaving.

For me, I have found that salary payments make me work harder when I know people are dependent on me at the end of the month to feed their families and pay their bills.  It challenges me to get my act together because I now I have to pay salaries.  Granted at the end of the month they are smiling to the bank and I am crying to the bank, but at least it forces me to work harder and hustle, even if for nothing else, to pay my staff.

Honestly, designers should not make their employees suffer or put them on a commission payment simply because it minimises their risk.  If you cannot afford to keep someone on permanently due to shortfalls in revenue, then please vary their employment terms and make them come in once or twice a week.  They lose out both ways if they have to come to work and yet don’t get paid because you haven’t done the needful.  And honestly, they will keep leaving or even opt for other production units.

And please respect your staff.  You cannot deduct their money or not pay them for unfinished work if they spent half of their day washing your clothes or picking your child up from school.  I have heard some designers do this and I am completely shocked!  There really should be a distinction between work and your personal errands.  And if you merge the 2, then please put them on a salary.  You really can’t eat your cake and have it!

tip

​

POST UPDATE:


So when I revisited the subject of starting a production unit for ready to wear designers, Garment Production House, I decided on, not only a monthly salary, but also getting accommodation for my staff not too far away. Yes it still has its challenges but here are 2 things I do that perhaps help you as well save some money in the event of the tailor leaving unceremoniously.


1.  During the interview process, I inform them that for the first 3 months I will deduct a certain amount of their salary.  If they stay for one year, they get it back in full, if they leave they forfeit it.  Has it helped?  In a way.  Those who left during the year (and I did have some people leave), forfeited the amount and honestly, I did not feel as burnt.  At least there was some financial savings to me.


2.  I have recently implemented a policy that everyone in the production house bears the costs of someone's error or lateness.  This refers to unpicking clothes, not our own set deadlines, etc.  At the end of the month I take out these amount which also results to some form of cost savings.  Truth be told, I don't deduct as much as I should because really, these people have families but I deduct just enough for them to feel the pinch and it seems to work.  Plus now that everyone's pay is deducted, they all now act as a check on each other to minimize errors. 


Great!  That’s all I have to say.  Hope this helped.  Let me know what you think in the comments section.

Recommended Resources

A Passionate Plea to Fashion Designers Part 1

A Passionate Plea to Fashion Designers Part 2

Growth Tip: Outsource to grow your fashion business

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

Someone you know needs this article.  

If this helped you, help them out by sharing this article on social media.

To get notified about our articles, please sign up below:


Fashion Business: How to Start a Fashion Business with No Money

Fashion Business: How to Start a Fashion Business with No Money

So you are probably curious to know how possible it is to start a fashion business with zero money right? The truth is anything is possible when you put your mind to it.  I started 2 successful businesses (well successful in their own way in terms of revenue and client base) without a kobo.  How did I do it?!  

2 words:  

1. Collaboration!

2. Sheer Hard Work! (ok pretend this is one word though it’s more of a phrase…)


Which businesses were these?!  Jewellery Sales & β€œGift Consulting”.  Both of which I stumbled upon by accident just by doing what I loved doing… helping people out!


I’ll tell you my story…  


The Jewellery Business

jewellery business

When I was working, many of my colleagues loved my jewellery and yes I loved HEAVY jewellery!  Whenever they asked me where I got my stuff from, I always referred them to the lady who sold them to me.  I would even go the extra mile to make the calls and set up a meeting with the lady.  At some point I thought to myself…. β€œHang on!  This lady is making so much money from my referrals, why not take the orders and get compensated for it, even if only for the stress I go through and my phone bills”.  And that was how Aunty Juliet and I became partners.  


I took stuff off her, added my tiny bit, sold it to friends and family, paid her for what I sold,  returned stuff I didn’t sell back to her and kept my tiny bit.  And I tell you… I made a β€œcomfortable killing”, not from the individual items but from the volume of sales ?


So why did I stop this?!  I went off to fashion school!  And when I returned, despite many calls from her to revive the collabo, I refused and chose to focus on my business.


The Gift Consulting Business

Gift business

NOW the β€œgift consulting” was a hobby that became a business.  I loved shopping  and eating out at restaurants (still do…) and when I was working, I used to be the go-to person for various things.  From birthday presents for mothers and girlfriends, to the ideal spot to take a potential girlfriend, I knew it all.  In fact, I would go as far as planning even the item on the menu the guy should order to impress the girl without going broke (because I had the price lists in my head) and even what to say and when to say it!  I was a master planner.  For the gifts, I went out and bought and packaged the stuff myself.  And you know what?!  Most times…if not all the time… I got raving reviews on either the gifts or the β€œmeals”.


So yet again!  Something went off in my head.  I thought to myself… β€œHang on! Why not charge for this, even if just a tiny bit to cover my petrol costs and phone billsβ€œ.  And bam… people never batted an eyelash when I started charging for it.  


For my 1st major project, Valentine’s Day, my client base grew from 13 in the first year to over 30 in the 2nd year (and that was not counting the orders during the year).  And before I knew it, I was making another β€œcomfortable killing” from the volume of orders.  A lot of work but I enjoyed every stressful minute of it!


And it continued… even while I was in South Africa.  Orders were just a phonecall away.  I would package stuff and get them delivered.  Strangers called me based on referrals, paid the money into my account and I would get it all sorted.


So why did I stop?!  The business was growing at a fast pace and yet again I decided to suspend it so I could focus on my fashion business.  


So what am I saying?!  

You can also start your own fashion business without spending a dime of your money!  How?!  Focus on being the middleman between your client and your tailor.  You really do not need so much funds except you want to go into retail only.  Your client can fund your business!  And even with ready to wear.  with a successful product pre-launch, your clients can fund the production of the ready to wear.  And it validates your theory that you are providing what the market wants.  And it also worked for me!  I bought my first set of machines from the money a client paid me for a set of outfits.   


What I realize from speaking to so many designers is we focus too much on the paparazzi and β€œbranding” when we should be focusing on setting up proper business structures!  Most of us want to launch with a bang and are, therefore, more concerned about PR, fashion shows, branding, professional photoshoots, etc when we do not have products!  How can you focus on branding when there is no product to brand!


What happens when you get 50 orders for your product?!  Can you conveniently produce them?!  If you can and have the funds, sure why not?!  But if you do not, then please start from somewhere and take baby steps!  I know this all too well because I also made the same mistake!  But I woke up to reality and not a moment too soon!   


How to start a fashion business 

with little or no money?!  

Start a Fashion Business with No Money

Set up proper processes in your micro-establishment.  Work on your sketches, find a good local tailor / production house, do your proper costing of direct and indirect costs, approach your clients with your sketches and get them to choose from YOUR designs rather than hand you a magazine to copy from.  


I have often found out that most people hand out magazines simply because they do not want to take a risk on a design they would not like but when you have your sketches, you can agree with them on a perfect design for them.  That is what I used to do when I used to sew for people and it worked!


So please start small if you don’t have excess funds and before you know it, you’ll grow from scarce to plenty in no time!  It is a long journey to success but if you start off on the right track, you will get there sooner than you think.

How do I find Customers?

how to find customers

Another question many people which is quite simple. Start with your phone! Network with people and store up favours.  If it worked for me, it can also work for you!  Get friends to do stuff for you for free.  And you know what, never be too proud to beg!  I know it doesn’t cost me anything to get on my knees and grovel if need be.  You don’t need to be a door mat but be humble enough when you have your eyes on a certain goal.


So how can Martwayne assist you start your own business on a lean budget?  I am working on various projects targeted at assisting designers get their businesses off the ground and will launch them as soon as next week. But you can start with getting the required knowledge you need to run a successful fashion business. Our Online Fashion Entrepreneurship Course teaches the step by step guide to starting and growing your clothing line and you can register wherever you are in the world. It will help you with your costing and pricing, the questions you need to ask, how to track your finances using an accounting software and how to build structures in your fashion business.

I’ll leave you to digest this much for now… Hopefully it has got you thinking.  

Determination

I tell you, all it takes is determination, a can-do attitude… and of course a LOT of prayers!  Thankfully, all 3 are absolutely free!    So please!  Stop waiting for someone to believe in you and invest in you!  A wise person once told me people do not invest in individuals but invest in clear visions and business ideas and processes.  That changed my view about a lot of things.  You need to start looking beyond your passion and start seeing yourself as a business and look for ways to succeed in your business!


I had a fashion advisory session recently and it was an eye opener for her.  She suddenly realized that there is soooooo much to do and the work has just begun.  And you know what?!  She believed it was money well spent!  Before you start buzzing me, please note that I charge for my sessions.  I had to to stop free sessions because it was draining and my business was suffering.  So if you can, book and pay for an advisory session with me before the session. I am happy to point you in the right direction.  All it takes is one click on the Whatsapp button and we are good to go!


Here’s wishing you all an excellent week and hoping you put your thoughts into action!  I look forward to hearing from you.  Drop me a comment in the comments section if you have more ideas or if this was helpful.


Cheers!

Recommended Resources

Fashion Business Idea:  How to Start a Ready to Wear Clothing Line

Debunking the various myths about fashion design and the industry

Start & Run a Successful Fashion Business

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

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