Fashion business ideas; Corporate Clothing Retail

Fashion business ideas; Corporate Clothing Retail

Are you thinking of turning your love for corporate clothing into a successful business? You absolutely can by producing & retailing them.

All it takes is knowing what it takes and where to start. By taking the right steps, you can launch a corporate clothing line and successfully grow it.

Passionate about starting your corporate clothing brand? Read on to learn how to; 


How to Start your Corporate clothing line


1. Select a niche

One of the most important things to sort at the beginning is your niche. Figure out what you want to laser focus on; the target could be business casual clothes for plus-sized women or maternity-corporate clothing. 

Whatever niche you decide to go for, ensure the size not too small or big.


2. Work on your business plan and budget 

When starting, you need a plan, but it must not be a very elaborate and detailed business plan. With a carefully thought out plan, it will be easier to draw up a budget. 

Don’t forget to plan for important startup costs such as your samples, production, training, sales, and operational costs.  


3. Source for funds

To fund your corporate clothing line you could reach out to family members, friends, potential investors, or start without what you have. Yes, it’s possible, and we have a detailed blog post about starting a fashion business with little to no money here.


4. Organize the business

Now that you sorted out your business plan, niche budget, and even startup funds, you can start organizing the business. First, you’ll want to choose a business entity type, register the business, choose a business type and get the necessary licenses. 


5. Create your designs and samples

After going through all the initial preliminary groundwork, you can start creating your designs and clothing samples. You need to find the manufacturer for your brand or produce yourself with high precision and attention to detail.

This aspect can be fun and frustrating at the same time, but it will be worth it in the end when you see the results.


6. Test your market

Take your samples to the market (not literally) to get feedback, make improvements and make other business decisions. You can show them to your family, friends, co-workers using whatever medium you prefer.

At this stage, you should also figure out packaging, shipping, delivery, and marketing.


7. Launch

You can now finally officially launch! 

All you have to do at this point is focus on consistently growing and scaling up the business. Find unique and entertaining ways to market the business and expand your customer base.


It will not be easy, but it will be worth it! 

Can you think of any more fabulous fashion business ideas we haven’t covered? If so, we’ll love to hear about them!⠀

Recommended Resources

Want to Produce Your Clothing Line? Learn How to Start a Clothing Factory

Fashion Business Growth Tip: Use Compelling Images

Fashion Business Growth Tip: Outsource to Grow Your Fashion Business

Fashion Business: Finding Your Fashion Brand Niche

Fashion Business: Finding Your Fashion Brand Niche

⁣In the fashion industry, there are tons of existing brands and products. Finding a fashion brand niche to cater to is very important. How will you ensure you stand out so you are the first company people think about when they need that specific product? ?⠀

You can do that by finding a unique, special place in the market, the gap that only you can fill, a niche market.⠀

What is a niche market?

Plus Size clothing KQJ Apparel

A niche market is simply a very specific segment of a much larger market, composed of a tight, clear range of products sold to a tightly focused target group. For example, if your market is ladieswear, your niche could be plus size clothing.⠀

Often times, we find designers in this environment offering every need you can possibly think of in a bid to capture a wider audience. Some people offer menswear, ladieswear, childrenswear, maternitywear, bridal, bespoke, ready to wear and the list continues. This becomes counterproductive in the long run because not only are they seen as a jack of all trades, they eventually burn out.

For example, Garment Production House is a B2B business which offers sewing and production services to fashion designers looking to start their clothing lines in small quantities. Larger orders are referred to factories that can accommodate the volumes and items such as tshirts are also outsourced to companies who specialize in t-shirts.

Another company, not in the Fashion Industry, who has carved a niche is Accounting Hub, the small business accountant who offers bookkeeping and accounting services to small companies.

When you have a tight niche, it gives you increased visibility, honed expertise, enhanced customer relationships and you also spend less on marketing thanks to your specific audience.

How do you find your brand niche?

Fashion Illustration by Martwayne Student

If you don’t have a business niche or you’re struggling to decide, use the following five steps to find your niche.

1. Identify your interests and passions.
2. Identify problems you can solve.
3. Research your competition.
4. Determine the profitability of your niche.
5. Test your idea.

No magic formula will point you to a winning business idea, just find where your passion intersects with a deep-seated void, and you’ll be the perfect person to fill it.

Recommended Resources

Specialization in the Fashion Industry

Fashion Business Idea - Start a Ready to Wear Line

Fashion Business Growth Tip: Develop a Unique Selling Proposition

Fashion Design Opportunity: Fashion Illustration

Start & Grow Your Fashion Business

About Me

Tope Williams-Adewunmi

Tope Williams-Adewunmi

A fashion entrepreneur passionate giving power through fashion

by sharing knowledge guaranteed to help fashion lovers

turn their love for fashion into a viable business.

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