Fashion Business Growth Archives

5 ways to build brand trust on social media

by Sophie | Mar 2, 2021 | Business of Fashion, Uncategorized

Establishing trust in your business on social media is imperative for every fashion brand. It is perhaps even more important than sales. When customers shop at a physical store, they don’t have to be concerned about issues, like the quality of your clothes or being scammed.

Shopping and ordering on social media is a vastly different experience. Potential customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it’s up to you to quickly earn their trust and curb any skepticism.

Here are 5 techniques for earning trust online from your customers;

1. Use high-quality-images and photos

Quality content can do a lot for your fashion brand on social media. It sets you up apart and improves the way potential customers see you.

They can’t touch or physically see the clothing, all they can use to determine if they should make the purchase is the images you put up. If you take high-quality captivating photos and record videos, it will be much more convincing.

2. Put yourself out there

People like to know the stories and faces behind brands they love, it helps them connect with the business on a deeper level. You can create engaging how-to videos, behind the scenes, styling tips, or just photos of you wearing what you produce.

3. Use Reviews

With reviews, your brand can show potential customers what your existing customers think. It will help increase their confidence and trust in the quality of what you’re selling. Don’t use just Whatsapp screenshots, video reviews, and unboxing videos can also be used.

4. Have a consistent brand identity

From your logo and brand colors to your tone and personality, you must be consistent in everything you do and say. People will come to recognize your brand’s unique style and have more trust in it. Even when other brands steal your content, your audience will be able to tell it’s yours.

5. Provide a great customer experience

The best way to deliver trust is to surprise and delight customers. Give them what they asked for, but on top of that, deliver more, more service, more time, more convenience, and more sensitivity.

Building trust with potential customers is an issue all fashion business owners should take seriously. Even if you don’t have a brand that stands on its own yet, employing these strategies can help prove to your potential customers that your business is trustworthy and legitimate.

Have you developed other strategies to help build trust in your business? Share with us in the comments so others can learn from it.

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3 ways to jumpstart a struggling fashion business

by Sophie | Feb 15, 2021 | Business of Fashion, Uncategorized

Is your fashion business struggling or going through a difficult phase? Have you been having poor sales, budget deficits, and low revenue despite your high operating costs? You are not alone! All businesses go through tough times too.

The good news is that you can change things; the hard part is that you will need to do things differently. It is not easy considering all the efforts and resources that go into running a business. But, it is what you can handle.

Ready to turn your fashion business around? Here are three ways you can get things running again:

1. Study the warning signs

What went wrong? What were the seemingly salient things you overlooked that made things go wrong? Was it when you decided to expand? You will need to carefully reflect on your business, check the records, try your best to identify where the problem started. This will help you come up with a plan to transform things.

2. Get Fresh Eyes on your business

Competent professionals and consultants were made for moments like this. Get a proven and credible fashion consultant to look at your business and find out what went south and how you can be steered back on course. Be ready to be cooperative with the facts discovered, and also for the hard decisions that will follow. It might seem like an unnecessary expense, but it will save you a lot more in the long run.

3. Take a new course of action

After getting professional insight into your business, it is time to act on them. Study the new trends in the fashion industry. How can you set yourself apart and offer a Unique Selling Proposition? Maybe it is time to pivot and start offering value your customers did not even know they need. Whichever action you take, review the results after some time and act accordingly again.

When you know your business is struggling, you will need to get proactive and take action.

Is your fashion business struggling? Are you on the brink of a shutdown? What steps have you taken so far? Let’s discuss this in the comments.

5 Rookie Mistakes to avoid when starting a Fashion Business

by Sophie | Jan 26, 2021 | Business Side of Fashion, entrepreneurship, Fashion Business

, iSo, you have creative ideas for your fashion brand and are looking to start a fashion business soon or might have already launched. If yes, that’s wonderful, but that stage you’re in is a delicate one.

An overwhelming number of fashion businesses fail during the first two years of operation, and roughly half of all of them don’t survive past the fifth year. These brands launch with so much enthusiasm and fire, but when you check back in a year or two, they seem like they’re barely surviving.

How do you successfully launch and grow? Here are 5 mistakes you should avoid when starting your fashion business.

1. Launching without learning, research & proper planning

I know you might be tempted to ‘wing it’ and start with whatever you think will be fast-selling, but that’s not the way to go about it. If you’re going to succeed in business, you need to do proper research and planning. Start by educating yourself about the fashion industry, learn about the creative, technical, and business side of fashion. Study other fashion businesses, find out where they excel, where they are lacking, and then you can now come up with a solid plan.

2. Trying to be for everyone

When it comes to business, you can’t please everyone, don’t even try to. Find out the gaps that exist in the market and select a niche. When you choose a target audience, make sure you stick to it. For instance, if you pick a large target market it won’t necessarily translate to more customers. You might have to spread yourself thin and under-deliver, so don’t be tempted to change your target market every three months because you think a different one is better.

3. Start too big

You don’t have to start with 30 styles, a professional photoshoot, or a big fancy store in Victoria Island, especially if all your money will be going into it. You need money to run and scale the business; if you expend all the money at the start, it will be hard to grow and scale the business.

4. Underpricing or overpricing your products

Pricing is a powerful yet overlooked pillar of every fashion business. Alot of new fashion business owners make the mistake of pricing their products too low, hoping to increase it after they get alot of customers. However, this plan usually backfires. You need to find the right price point, either by calculating or using a pricing tool. That is why, we created an affordable pricing calculator that does the job effectively.

It not only helps you know exactly how much to charge your customer but also enables you to analyze discounts, track expenses, and set targets for yourself. Awesome right?!

5. Failing to invest in marketing

The business world today isn’t what it was five years ago. There are thousands of fashion brands coming up with products just like you are. To reach your customers, you need to invest in marketing and brand awareness. They can’t find you where you are, that’s why you need to go to them. There are a variety of marketing strategies you can implement. You can try; influencer, affiliate, email, referral, and social media marketing. Pick anyone you think will be the right for your brand and get started. What other mistakes do you see new fashion business owners making? Let us know in the comments.

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