⠀A Fashion career such as “fashion writing ” is for anyone who perhaps loves to air her stance , creative and thinks out of the box. Someone who would love to cover and write their views about events and trends around the world of fashion. Fashion writers keep their audience aware of the latest styles and industry trends. They attend fashion shows, interview fashion designers and models and also write articles for a variety of media including fashion magazines, advertising publications, newspapers, online forums and blogs.
They work alongside fashion public relation officers to produce editorial copies for the extensive fashion media industry. Fashion writers work with newspapers, magazines, fashion websites or blogs, and television stations.⠀
The daily life of a fashion writer is exciting, fun and unpredictable. They may be required to work long hours either alone or assisting the editors or the PRs.
In recent times, the influence of the internet and technology on this Fashion career path has grown tremendously. Consequently making it easier to source information, reference images , documentaries and even past events.
In conclusion, as glamorous as the fashion career sounds, talent and hard work are key factors to becoming a successful Fashion Writer.
Do you think fashion writing is a career path for you?
Can you think of any more fabulous fashion business ideas? Let’s discuss.⠀⠀⠀⠀
Don’t forget to visit martwayne for other great fashion business ideas.
Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.
However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR
Public Relations involves communicating the personality of a brand, new ideas and achievements. In return, helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.
Having said that, what exactly do Fashion PRs do?
They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:
– Editors and Media Houses
-Fashion Event Organizers
-Celebrities and Influencers
Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.⠀
As a Fashion PR, what skills do you need?
Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.
More so, you need to be proactive, innovative, creative and multitask.
You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential.
Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times, an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.
Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.
Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.
Is your fashion business struggling or going through a difficult phase? Have you been having poor sales, budget deficits, and low revenue despite your high operating costs? You are not alone! All businesses go through tough times too.
The good news is that you can change things; the hard part is that you will need to do things differently. It is not easy considering all the efforts and resources that go into running a business. But, it is what you can handle.
Ready to turn your fashion business around? Here are three ways you can get things running again:
1. Study the warning signs
What went wrong? What were the seemingly salient things you overlooked that made things go wrong? Was it when you decided to expand? You will need to carefully reflect on your business, check the records, try your best to identify where the problem started. This will help you come up with a plan to transform things.
2. Get Fresh Eyes on your business
Competent professionals and consultants were made for moments like this. Get a proven and credible fashion consultant to look at your business and find out what went south and how you can be steered back on course. Be ready to be cooperative with the facts discovered, and also for the hard decisions that will follow. It might seem like an unnecessary expense, but it will save you a lot more in the long run.
3. Take a new course of action
After getting professional insight into your business, it is time to act on them. Study the new trends in the fashion industry. How can you set yourself apart and offer a Unique Selling Proposition? Maybe it is time to pivot and start offering value your customers did not even know they need. Whichever action you take, review the results after some time and act accordingly again.
When you know your business is struggling, you will need to get proactive and take action.
Is your fashion business struggling? Are you on the brink of a shutdown? What steps have you taken so far? Let’s discuss this in the comments.
Are you thinking of turning your love for corporate clothing into a successful business? You absolutely can by producing & retailing them.
All it takes is knowing what it takes and where to start. By taking the right steps, you can launch a corporate clothing line and successfully grow it.
Passionate about starting your corporate clothing brand? Read on to learn how to;
How to Start your Corporate clothing line
1. Select a niche
One of the most important things to sort at the beginning is your niche. Figure out what you want to laser focus on; the target could be business casual clothes for plus-sized women or maternity-corporate clothing.
Whatever niche you decide to go for, ensure the size not too small or big.
2. Work on your business plan and budget
When starting, you need a plan, but it must not be a very elaborate and detailed business plan. With a carefully thought out plan, it will be easier to draw up a budget.
Don’t forget to plan for important startup costs such as your samples, production, training, sales, and operational costs.
3. Source for funds
To fund your corporate clothing line you could reach out to family members, friends, potential investors, or start without what you have. Yes, it’s possible, and we have a detailed blog post about starting a fashion business with little to no money here.
4. Organize the business
Now that you sorted out your business plan, niche budget, and even startup funds, you can start organizing the business. First, you’ll want to choose a business entity type, register the business, choose a business type and get the necessary licenses.
5. Create your designs and samples
After going through all the initial preliminary groundwork, you can start creating your designs and clothing samples. You need to find the manufacturer for your brand or produce yourself with high precision and attention to detail.
This aspect can be fun and frustrating at the same time, but it will be worth it in the end when you see the results.
6. Test your market
Take your samples to the market (not literally) to get feedback, make improvements and make other business decisions. You can show them to your family, friends, co-workers using whatever medium you prefer.
At this stage, you should also figure out packaging, shipping, delivery, and marketing.
You can now finally officially launch!
All you have to do at this point is focus on consistently growing and scaling up the business. Find unique and entertaining ways to market the business and expand your customer base.
It will not be easy, but it will be worth it!
Can you think of any more fabulous fashion business ideas we haven’t covered? If so, we’ll love to hear about them!⠀
Want to Produce Your Clothing Line? Learn How to Start a Clothing Factory
The COVID-19 pandemic has dramatically affected our lives and businesses in many ways. The Fashion Industry was impacted on every level, starting with retailers to supply chains to vendors. We have seen a number of retailers close, production has ceased, and demand has plummeted.
Despite the pandemic bringing mostly bad news, it still opened up a channel for new fashion business opportunities. One of these is cloth facemask production.
The No mask, No entry rule is now making masks a compulsory accessory worldwide. While most people wear masks primarily for safety, cloth masks can also serve as fashion accessories for occasions. Some people now match their outfits and facemasks to make a style statement.
All of these are needs that you, as an entrepreneur, can solve and transform into an enterprise! If you already produce clothing, it will be easy for you to offer reusable facemask production services. With this addition, your business will be at an advantage over other sellers. Because people usually search around for new sellers when they need new masks.
You could produce the facemasks for schools, offices, or retail and even offer to customize the masks using their brand logo or inscription. And then, with proper presentations, where your team discusses the uniformity the aesthetics will bring to the workplace, you will soon find yourself handling mask orders in bulk.
With neatly tailored facemasks that comply with the CDC guidelines and a bit of marketing, you will start having sales and even referrals in no time. Do you think this business idea is great for you? Let us discuss!
If you would like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building and running a successful fashion business.