5 WAYS TO PROMOTE YOUR BUSINESS CONSISTENTLY

5 WAYS TO PROMOTE YOUR BUSINESS CONSISTENTLY

promote your business online

You need to promote your business on Google so your customers can find you with ease.

Business promotion is any communication that attempts to influence people to buy products or services. An entrepreneur’s goal after a target market is identified is how to take the products to them. The way(s) this goal is accomplished is referred to as business promotion.

All businesses need a way to promote their products to create some form of visibility. However, not all businesses need the same kinds or level of promotion. Some businesses might just need word of mouth, a sign-post. For instance, a roadside food vendor. on the other hand, some businesses might need to invest more in a digital presence, billboards, etc.

Having said that, certain business promotions are essential for the growth and development of your business irrespective of your location. Below are five ways to promote your business consistently.

1.Highlight your Benefits and Features

There is a difference between the benefits and the features of your products. You need to clearly state them. The uniqueness of your product could be one of its features and that will set you apart from other business owners. The features of your product are its characteristics, what it is and what it can do. On the other hand, the benefits are the results or the experience your customer will have. The benefits are what will make them buy from you rather than from your competitors.

For example, you can design a dress with a detachable sleeve that can be styled in three ways. The features here will be the design details of the dress while the benefit you offer includes; Multiple styling options and spending less money since one outfit can give different styles.

 2. Optimize Your Website

An optimized website is essential for consistent Business promotion. People need to know you exist for them to patronize you. Hence, an effective way to put yourself in their faces is by having an optimized website irrespective of your location. Your business location is not a barrier.

Check out The Best Five ways to Improve Traffic on Your New Website for more details on website optimization.

 3. List  On Google My Business

With a Google My Business account, you can get your business listed, give your customers more ways to reach you, specify your location on the map, engage with your customers, as a result,  promote your business consistently. Google has made it easier for consumers to get results tailored to their location and needs.

 4.Start a Blog

People want to read compelling and relevant content on the subject or an industry that interests them. As a result, an optimized blog will enable people to visit your website and in return, makes your business rank more on Google.  However, your blog should keep people engaged, have images, links, embedded videos and be mobile responsive. Most importantly, it should have relevant contents.

 5.Use Your Social Media Effectively

In simple terms, you can drive traffic to your website via your social media platforms. Through these platforms, you can share your content add links and share to as many people as possible. it can also be reshared by more people. Your social media posts also need to be optimized with relevant keywords to boost your visibility.

In conclusion, to grow a profitable business, you need customers and need to put yourself out there, leverage the free and affordable tools/resources available the and be promote your business consistently.

If you need help figuring out how to set up, grow and run your fashion business, we offer a consulting service and we can help you out.

 

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The Best Five ways to Improve Traffic on Your New Website

The Best Five ways to Improve Traffic on Your New Website

 

Being a business owner that keeps up with trends, you have just set up a website for your brand. You are working to drive more traffic to your website and increase sales. However, it may be a little challenging to figure out what will work for you from the myriad of options currently available in the digital space.

We are going to look at five easy ways proven to improve traffic on your new website: 

 

  • Search Engine Optimization (SEO) Tools

Understanding SEO is a valuable way to drive organic traffic to your website. However, it would be best to focus on the correct SEO strategies for your website to rank better in search engines. 

One of the best tactics is using SEO tools to find relevant keywords. This helps you determine the specific words your audience search for and the search terms they use. With those words, you can now create content that would gain their attention. 

For your new website, it is advisable to start by focusing on one or two keywords per webpage. Pay attention to low competition keywords and then gradually work your way up to higher volume keywords. This is the best way to rank your new website and attract more visitors.

 

  • Effective Content Marketing 

Content is the key ingredient to attract visitors to your website organically. There is a wide range of options in our present-day content world, including but not limited to – blog posts, videos, podcasts, ebooks – adapted to suit your customers’ needs. 

Consistently creating fresh content for your website is a great way to establish yourself in a specific field and attract visitors in the long run. 

You can add some aesthetics to your content by adding some visual content. Luckily, you can work with Logocreator, a free online resource for creating nice logos and designs, instead of hiring a professional graphics designer.

The quality of your content determines the level of engagement of your audience. If you have an engaged audience, they can be the source of a steady stream of traffic to your website.

 

  • Social Media Marketing

Social media is the quickest way to connect with other people from around the world. Building an organic follower base on social media gives you a platform to promote your content in an easy, cost-effective way.

Facebook, Twitter, LinkedIn, Pinterest are useful platforms for driving traffic to your website. You have to build an audience of your own and consistently engage them with links leading to your website. 

Remember to make it easy for people to share your content. As a result, you drive more traffic to your website.

 

  • Guest Blogging 

Guest blogging is when you write blog posts for other sites. Writing for other reputable sites effectively drives more referral traffic and backlinks to your site, reaching a wider audience. 

Although it may require some work to secure guest writing opportunities, an easy way is to network with individuals in your niche and guest write for their audience. 

You may also want to consider writing for websites that accept pitch submissions or find popular publishers in your field with active audiences. Posting content on other websites will boost your brand reach, increasing traffic to your website.

 

  • Paid Ads

With a new website, it can take more time to generate traffic organically, sometimes months or even years. This can be quite discouraging if you need instant results. So, you can make it easier by investing in paid advertising to jump-start your traffic flow. 

Paid ads give you the ability to generate a rapid influx of visitors to your website. Google ads and Facebook advertising are great online advertising networks that you can utilize to boost your website traffic.

Your content will be targeted at ideal customers who are most likely to click through, and you will notice positive results in your website traffic.

 

Conclusion

Improving the traffic to your new website takes a lot of dedication and time if you plan to do it organically. However, the few tips mentioned above would help you scale through it faster than usual. 

This article was written exclusively for martwayne.com

by Alexis Carson.

 

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FASHION BUSINESS IDEA: Fashion Public Relations

FASHION BUSINESS IDEA: Fashion Public Relations

 Fashion Public Relations is an exciting, fast-paced fashion job. So you can either be in-house staff or a Public relations Agency.

However, it is suitable for those who have mastered the skills of promoting fashion brands. Fashion Marketing and Communication are key roles of a Fashion PR

Public Relations involves communicating the personality of a brand, new ideas and achievements. In return,  helps the consumer to see reasons why they should patronize a particular business brand or use a particular product. The bottom line, PR builds a form of uniqueness around the Fashion Brand they work with, portraying them as an authority in their field.

Having said that, what exactly do Fashion PRs do?

They basically need to create a hype about the brands they work with so they build relationships and work with certain categories of people, such as:Fashion Public Relations involves working with Media houses, Fashion Editors and Fashion Influencers.

– Editors and Media Houses

-Fashion Event Organizers

-Celebrities and Influencers

-Fashion Stylists

Dealing with the promotion of brands through earned media channels such as broadcast, print, and online media outlets is also a key role of a Fashion PR.

As a Fashion PR, what skills do you need?

Generally, Fashion public relations roles have an alluring appeal and are very people-focused but it is not for the faint-hearted. It is a very hands-on job that will require a lot of extra time especially during Fashion Week and the new product launch.

More so, you need to be proactive, innovative, creative and multitask.

You have to leverage the relationships you build with people, hence a good interpersonal and communication skill is essential. Fashion PR also work with Fashion Stylists on Fashion shoots and other Fashion events.

Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets. In recent times,  an increasing amount of fashion PR work focuses on Fashion influencers. Fabulous Ideas to Market Your Clothing Brand Online suggests collaborating with influencers because they already have a large audience so you can leverage on that.

Anyone who wants to run a successful Fashion Business should not underrate or dis-regard the relevance of any form of marketing. The article,  5 Rookie Mistakes to avoid when starting a Fashion Business further emphasizes the essence of marketing and brand awareness

Fashion PRs acts as the representatives of a brand. Thereby creating a strong brand identity for your business. With their understanding of media trends and relationships with media outlets, celebrities, and influencers, sponsors, collaborators, afflation and Fashion Influencers, they can put out the right content for the right person at the right time.

Do you think you qualify for this role? Drop your thoughts in the comment session. You can also check our Online Fashion Courses on how to build and grow a successful Fashion Business.

 

 

How to make more money with your fashion business

How to make more money with your fashion business

The fashion industry is very vast, with enormous opportunities. As a fashion business owner, you don’t have to earn money only from selling the clothing you produce. Adding other revenue streams is a smart move. Not only will it help you earn more, but it also gives you a sense of stability and financial security. 

Even if your business is doing great, you can have more than you already do. Adding other streams of income will give you that something extra you might be seeking. Not only will it still be in the fashion industry, but it can significantly increase your income.

Inspired by the concept of “not putting all your money-making eggs” in one basket, we’ll be discussing 3 ways to add more revenue streams to your fashion business.

1. Special memberships

One thing a lot of people love is access to exclusive perks. With a special membership available to a limited amount of people for a fee, you can create a new revenue stream for your business. Benefits you can offer to members include discounts, freebies, or freestyling.

Depending on how big your fashion brand has grown, it can benefit from having an exclusive membership. 

2. Subscription boxes

Another way to earn more with your fashion brand is by offering a subscription box of curated outfits. For the fashion lovers who love to shop for new clothing, you could curate a box of clothing on a recurring basis for a fixed fee. 

For example, if you own a corporate wear brand, you could create a subscription box that sends four workwear outfits to your subscribers monthly for a fixed fee.

3. Wholesale 

Starting a wholesale option is an effective revenue-generating stream. You can deliver your products to retailers at a lower price to earn more from selling in bulk.

Wholesale can be tedious, especially if you can’t keep up with the challenges of production. However, with my ebook on how to start a clothing production factory, you’ll be able to get started with little or no money.

4. Brand collaboration

Brand collaborations are an effective way to diversify your revenue channels. You can collaborate with other brands and come up with unique products or packages. Look out for other businesses that are complementary to yours, contact them and propose opportunities for working together. It could be annually, bi-annually, or monthly, it depends on the type of partnership. You will be surprised at how effective it can be.⠀

Can you think of more unique and interesting revenue streams for business owners? Let us know in the comments… 

Would you like to start a fashion business but have no idea where to start? We have online courses that cover all aspects of building a successful fashion business.

5 ways to build brand trust on social media

5 ways to build brand trust on social media

Establishing trust in your business on social media is imperative for every fashion brand. It is perhaps even more important than sales. When customers shop at a physical store, they don’t have to be concerned about issues, like the quality of your clothes or being scammed. 

Shopping and ordering on social media is a vastly different experience. Potential customers have less to go on when determining how comfortable they feel making a purchase. Consequently, it’s up to you to quickly earn their trust and curb any skepticism. 

Here are 5 techniques for earning trust online from your customers;

1. Use high-quality-images and photos

Quality content can do a lot for your fashion brand on social media. It sets you up apart and improves the way potential customers see you.

They can’t touch or physically see the clothing, all they can use to determine if they should make the purchase is the images you put up. If you take high-quality captivating photos and record videos, it will be much more convincing. 

2. Put yourself out there

People like to know the stories and faces behind brands they love, it helps them connect with the business on a deeper level. You can create engaging how-to videos, behind the scenes, styling tips, or just photos of you wearing what you produce.

3. Use Reviews

With reviews, your brand can show potential customers what your existing customers think. It will help increase their confidence and trust in the quality of what you’re selling. Don’t use just Whatsapp screenshots, video reviews, and unboxing videos can also be used.

4. Have a consistent brand identity

From your logo and brand colors to your tone and personality, you must be consistent in everything you do and say. People will come to recognize your brand’s unique style and have more trust in it. Even when other brands steal your content, your audience will be able to tell it’s yours.

5. Provide a great customer experience

The best way to deliver trust is to surprise and delight customers. Give them what they asked for, but on top of that, deliver more, more service, more time, more convenience, and more sensitivity.

Building trust with potential customers is an issue all fashion business owners should take seriously. Even if you don’t have a brand that stands on its own yet, employing these strategies can help prove to your potential customers that your business is trustworthy and legitimate.

Have you developed other strategies to help build trust in your business? Share with us in the comments so others can learn from it.

If you’ll love to learn how to start a garment factory with little to no money I have a Step-by-Step Blueprint that can help you start and run it succesfully.

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