Have you read my previous article on 10 strategies to increase online sales? If you haven’t, then HERE is the link . In today’s article, I have discussed 5 more strategies that can boost your online sales.
LET’S GET TO IT!!!!!
6. Influencer Marketing
Another Strategy to increase your online sales is collaborating with an influencer.
You have to realize that people no longer depend or trust TV ads, more so , not every fashion brand can afford that. Consumers want a form of proof that can make them trust your brand . Hence the more reason you need to pick the right influencer.
The right influencer communicates with the right crowd .
Some influencers get money or your products in return for their services. Yeah it might seem like an expensive investment, trust me , it pays off when done correctly.
7. Target Look-alike Audience On Facebook Ads
This is actually one of my favorite strategies. I find it really fascinating and more importantly, yields tremendous results.
Targeting look-alike audience on Facebook ads simply means Facebook can place your ads in front of Facebook users that are similar to the audience you have created on Facebook . Thus Facebook uses the data you already have to expand your reach.
You will agree with me that it is an inexpensive way to increase your brand awareness right?
8. Attribution
As the word implies, attribution -Ascribe the right conversion to the appropriate digital channel. You need to study your conversion pathways in your Google Analytics, for instance, so as to actually know where your conversions and leads are generated from. Being able to identify what is working and what is not, will save you some money and time to invest in the appropriate channels.
9. Study Your Analytics
A major benefit of digital marketing in the fashion industry is the ability to measure the impact of the the digital channels used , just as discussed in Google analytics for instance can give you insights into the demographics of your customers,
an average number of people that interact with your website, in fact, you can get data on real-time events, such as the pages the user is on, actions taken, time spent on each page, etc. Keeping an eye on your analytics can help you identify the most effective digital platforms.
In conclusion, before you implement any of the strategies above, ensure you have a clear goal. Are you working towards increasing your brand awareness or perhaps, you already have a large audience, you just want to get more sales . Either way, knowing exactly what you want will guide your contents, sales copy, ads, etc
Never Under-Estimate Your Product Review
Today’s consumers’ place a lot of importance on social proofs from other customers. Perhaps even more than a sales copy and an ad from an influencer.
Including feedback on your website, social media handles, online stores, product descriptions, and emails help build more trust amongst your customers, consequently increasing your sales.
Now that I have shared all the 10 strategies ,which one would like to start with? Share with us in the comment section . Don’t forget to join our live webinars on Thursdays, 8 pm WAT.
Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.
Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today’s article is a continuation of the “HOW TO INCREASE SALES ONLINE”. Here I shared 10 strategies to boost online sales, especially as a small business owner.
But before we fully dive in, What is online marketing?
“It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience”
Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way.
Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.
So, let’s get to it.
Here are 10 online strategies you can adopt in your
Fashion Business.
1. BUILD A BUYER PERSONA
Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.
This will help you write the appropriate sales copy that will make them convert to customers.
2. STYLE GUIDE
Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.
Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide.
3. SEO SALES COPY AND CONTENTS
If you haven’t been thinking about ranking on Google, then now is the best time to start doing that. Check out this article on SEO ranking factors by Optinmaster . One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.
You need to spend some quality time doing your keyword research, understanding what your customers are searching the web for and how you can appear during their search. You should consider incorporating your keywords in your about page, blog posts, landing pages, sales copy, ads, product description page, etc.
This will ensure consistency in the message your brand is communicating.
4. NEVER LOSE FOCUS OF YOUR BRAND’S VALUE PROPOSITION
An average customer does not intend to stay beyond 15 seconds on an ad without a clear, concise, and complete message. So you want to ensure in your ads, you communicate your brand value proposition as clearly as possible.
Don’t just rub the features your products have on their faces, what will it do for them? How will it solve their problem? Adding a video with a clear brand message is another way to engage with your audience. A good understanding of your buyer’s journey will also guide you on what contents to create and how to pass your message across effectively.
5. RETARGETING CUSTOMERS/ CAMPAIGNS
Another interesting strategy that can help increase your conversion rate is retargeting. It helps you reach the users that have interacted with your website but that does not take action right away.
When a user interacts with your site and then leaves without converting, with the help of a code (pixels), your ads can be shown to the user when next he/she comes online. Make efforts to engage with your customers (IG highlights, Q & A session, poll, give away)
It is not enough to acquire customers, you also have to find a way to retain them. Thus, you need to keep them engaged and also looking forward to your content. Engaging in Q& A sections, polls, give -away, etc are suggestions on how to engage with your audience
Moreso, your mail list comes in handy here, because you can send personalized emails, update them on a sales offer, a snippet of what is coming next, etc.
Okay before I share the next 5 strategies, which of the strategies discussed above would you start with?
Share with us in the comment section and then CLICK HERE to continue reading…
Don’t forget to join our live webinars on Thursdays, 8 pm WAT.
Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.
I have met quite a number of entrepreneurs who feel they are not ready to start implementing what they have learned because they feel they do not know enough…some even say they need to know all before they start.
And I am like lolz..there is no such thing as knowing it all…
If you have however feel unsure of yourself and scared to make a move or you feel threatened by your colleagues in the industry, check this article where I spoke about conquering your fears.
Having gone through this path myself, I have put together some tips that will help you recognize how much you know. Trust me, you know more than you think.
The only way to know that is by implementing. Enough of the learning without implementing.
I know this might not seem to negate the popular sayings such as ;
“When you stop learning, you will stop growing”
“The more you learn, the more you grow”
Before I go further, listen to the podcast below…
To be honest, no one can actually learn everything, more so, the best way to learn is by doing. I mean by putting the knowledge you have acquired into practice.
Perhaps you are at this junction and still feel you need to learn more, then you need to listen to this podcast as many times as possible. Reflect on the tips discussed and see how you can start testing your abilities.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
How To Spot Business Opportunities (With Case Studies)
What if you could look at a pain point you have and then proffer a solution to it. How does that sound?
Fulfilling right?
Yeah, I think so too…
That’s why I have a rather different opinion when advising people on business ideas. Researching the internet is great, no doubt! You need to know what people need, how they need it, where these people are, then your resources, etc. All these are valid.
But do you know looking beyond research, you need to consider some other factors? Every of my business ideas was not based just on research, a major WHY, and that why is what has kept me thus far. That’s why I put together some tips on you can spot business opportunities.
Trust me it is exactly what you need to listen to. So if you trying to figure out a business to start, especially if it will be your major source of income, then here are three approaches to consider…
Click the podcast to listen.
Okay, I am glad you have listened to it, figured out a business opportunity?
Does it relate to a struggle you see in society? A personal pain point?
Then you are good to go!!!
Subscribe to our Youtube Channel for more Business Tips and Tricks.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
Just in case you haven’t listened to episode 7 of the podcast series, click >>>>HERE<<<<< to listen because it is a prerequisite ” How You Should Pay Yourself a Salary”
Okay, let’s get into the business of the day.
HOW YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR?
Now that you have a clear understanding of why you need to pay yourself a salary, we then need to discuss how to pay yourself without feeling guilty.
Sometimes you might feel guilty that you had to take some money from your business. I am here to tell you you don’t need to feel that way provided it is your salary.
That’s why I shared some of the concepts I apply in my business.
Click the video below to listen
Instead of taking money from the business account each time you need some money, rather, you should have a payment structure that will help you know exactly how much company money is being paid to you every month.
Payment could be in form of cash or it could even a loan you are giving to the business. Just ensure you keep records of all you do. Let every penny the business owes you reflect in your records.
Consider your taxes, bills, your average spending as well as your employee’s salaries before you decide how much you should keep for yourself.
That being said, tell me which of these concepts you would love to begin with.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
