Online Marketing Strategies For Small Business

Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today’s article is a continuation of the “HOW TO INCREASE SALES ONLINE”. Here I shared 10 strategies to boost online sales, especially as a small business owner.

But before we fully dive in, What is online marketing?

“It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience”

Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way.


Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.

So, let’s get to it.



Here are 10 online strategies  you can adopt in your

Fashion Business.


Build a Bio persona to boost online sales

Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.

This will help you write the appropriate sales copy that will make them convert to customers.



Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.

Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide. 



If you haven’t been thinking about ranking on Google, then now is the best time to start doing that.  Check out this article on SEO ranking factors by Optinmaster . One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.


Build a Bio persona to boost online sales
You need to spend some quality time doing your keyword research, understanding what your customers are searching the web for and how you can appear during their search. You should consider incorporating your keywords in your about page, blog posts, landing pages, sales copy, ads, product description page, etc.

This will ensure consistency in the message your brand is communicating.



An average customer does not intend to stay beyond 15 seconds on an ad without a clear, concise, and complete message. So you want to ensure in your ads, you communicate your brand value proposition as clearly as possible.

Don’t just rub the features your products have on their faces, what will it do for them? How will it solve their problem? Adding a video with a clear brand message is another way to engage with your audience. A good understanding of your buyer’s journey will also guide you on what contents to create and how to pass your message across effectively.

retargeting helps to increase online sales



Another interesting strategy that can help increase your conversion rate is retargeting. It helps you reach the users that have interacted with your website but that does not take action right away. 

When a user interacts with your site and then leaves without converting, with the help of a code (pixels), your ads can be shown to the user when next he/she comes online. Make efforts to engage with your customers (IG highlights, Q & A session, poll, give away)

It is not enough to acquire customers, you also have to find a way to retain them. Thus, you need to keep them engaged and also looking forward to your content. Engaging in Q& A sections, polls, give -away, etc are suggestions on how to engage with your audience 

Moreso, your mail list comes in handy here, because you can send personalized emails, update them on a sales offer, a snippet of what is coming next, etc.

Okay before I share the next 5 strategies, which of the strategies  discussed above would you start with?

Share with us in the comment section and then CLICK HERE to continue reading…

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Recommended Article


Three Stages Of The Buyer’s Journey

How To Get Customers To Find You

3 Effective ways To Promote Your Business


5 Rookie Mistakes to avoid when starting a Fashion Business

5 Rookie Mistakes to avoid when starting a Fashion Business

, iSo, you have creative ideas for your fashion brand and are looking to start a fashion business soon or might have already launched. If yes, that’s wonderful, but that stage you’re in is a delicate one.

An overwhelming number of fashion businesses fail during the first two years of operation, and roughly half of all of them don’t survive past the fifth year. These brands launch with so much enthusiasm and fire, but when you check back in a year or two, they seem like they’re barely surviving.

How do you successfully launch and grow? Here are 5 mistakes you should avoid when starting your fashion business.


1. Launching without learning, research & proper planning

I know you might be tempted to ‘wing it’ and start with whatever you think will be fast-selling, but that’s not the way to go about it. If you’re going to succeed in business, you need to do proper research and planning. Start by educating yourself about the fashion industry, learn about the creative, technical, and business side of fashion. Study other fashion businesses, find out where they excel, where they are lacking, and then you can now come up with a solid plan.


2. Trying to be for everyone

When it comes to business, you can’t please everyone, don’t even try to. Find out the gaps that exist in the market and select a niche. When you choose a target audience, make sure you stick to it. For instance, if you pick a large target market it won’t necessarily translate to more customers. You might have to spread yourself thin and under-deliver, so don’t be tempted to change your target market every three months because you think a different one is better.


3. Start too big

You don’t have to start with 30 styles, a professional photoshoot, or a big fancy store in Victoria Island, especially if all your money will be going into it. You need money to run and scale the business; if you expend all the money at the start, it will be hard to grow and scale the business.


4. Underpricing or overpricing your products

Pricing is a powerful yet overlooked pillar of every fashion business. Alot of new fashion business owners make the mistake of pricing their products too low, hoping to increase it after they get alot of customers. However, this plan usually backfires. You need to find the right price point, either by calculating or using a pricing tool. That is why, we created an affordable pricing calculator that does the job effectively.

It not only helps you know exactly how much to charge your customer but also enables you to analyze discounts, track expenses, and set targets for yourself. Awesome right?!


5. Failing to invest in marketing

The business world today isn’t what it was five years ago. There are thousands of fashion brands coming up with products just like you are. To reach your customers, you need to invest in marketing and brand awareness. They can’t find you where you are, that’s why you need to go to them. There are a variety of marketing strategies you can implement. You can try; influencer, affiliate, email, referral, and social media marketing. Pick anyone you think will be the right for your brand and get started. What other mistakes do you see new fashion business owners making? Let us know in the comments.


If you want to learn how to build and grow a successful fashion business, we have online fashion courses for you. 

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