Have you read my previous article on 10 strategies to increase online sales? If you haven’t, then HERE is the link . In today’s article, I have discussed 5 more strategies that can boost your online sales.
LET’S GET TO IT!!!!!
6. Influencer Marketing
Another Strategy to increase your online sales is collaborating with an influencer.
You have to realize that people no longer depend or trust TV ads, more so , not every fashion brand can afford that. Consumers want a form of proof that can make them trust your brand . Hence the more reason you need to pick the right influencer.
The right influencer communicates with the right crowd .
Some influencers get money or your products in return for their services. Yeah it might seem like an expensive investment, trust me , it pays off when done correctly.
7. Target Look-alike Audience On Facebook Ads
This is actually one of my favorite strategies. I find it really fascinating and more importantly, yields tremendous results.
Targeting look-alike audience on Facebook ads simply means Facebook can place your ads in front of Facebook users that are similar to the audience you have created on Facebook . Thus Facebook uses the data you already have to expand your reach.
You will agree with me that it is an inexpensive way to increase your brand awareness right?
8. Attribution
As the word implies, attribution -Ascribe the right conversion to the appropriate digital channel. You need to study your conversion pathways in your Google Analytics, for instance, so as to actually know where your conversions and leads are generated from. Being able to identify what is working and what is not, will save you some money and time to invest in the appropriate channels.
9. Study Your Analytics
A major benefit of digital marketing in the fashion industry is the ability to measure the impact of the the digital channels used , just as discussed in Google analytics for instance can give you insights into the demographics of your customers,
an average number of people that interact with your website, in fact, you can get data on real-time events, such as the pages the user is on, actions taken, time spent on each page, etc. Keeping an eye on your analytics can help you identify the most effective digital platforms.
In conclusion, before you implement any of the strategies above, ensure you have a clear goal. Are you working towards increasing your brand awareness or perhaps, you already have a large audience, you just want to get more sales . Either way, knowing exactly what you want will guide your contents, sales copy, ads, etc
Never Under-Estimate Your Product Review
Today’s consumers’ place a lot of importance on social proofs from other customers. Perhaps even more than a sales copy and an ad from an influencer.
Including feedback on your website, social media handles, online stores, product descriptions, and emails help build more trust amongst your customers, consequently increasing your sales.
Now that I have shared all the 10 strategies ,which one would like to start with? Share with us in the comment section . Don’t forget to join our live webinars on Thursdays, 8 pm WAT.
Also visit our YouTube Channel to get the full playlist of our business podcasts and webinars.
I have met quite a number of entrepreneurs who feel they are not ready to start implementing what they have learned because they feel they do not know enough…some even say they need to know all before they start.
And I am like lolz..there is no such thing as knowing it all…
If you have however feel unsure of yourself and scared to make a move or you feel threatened by your colleagues in the industry, check this article where I spoke about conquering your fears.
Having gone through this path myself, I have put together some tips that will help you recognize how much you know. Trust me, you know more than you think.
The only way to know that is by implementing. Enough of the learning without implementing.
I know this might not seem to negate the popular sayings such as ;
“When you stop learning, you will stop growing”
“The more you learn, the more you grow”
Before I go further, listen to the podcast below…
To be honest, no one can actually learn everything, more so, the best way to learn is by doing. I mean by putting the knowledge you have acquired into practice.
Perhaps you are at this junction and still feel you need to learn more, then you need to listen to this podcast as many times as possible. Reflect on the tips discussed and see how you can start testing your abilities.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
How To Spot Business Opportunities (With Case Studies)
What if you could look at a pain point you have and then proffer a solution to it. How does that sound?
Fulfilling right?
Yeah, I think so too…
That’s why I have a rather different opinion when advising people on business ideas. Researching the internet is great, no doubt! You need to know what people need, how they need it, where these people are, then your resources, etc. All these are valid.
But do you know looking beyond research, you need to consider some other factors? Every of my business ideas was not based just on research, a major WHY, and that why is what has kept me thus far. That’s why I put together some tips on you can spot business opportunities.
Trust me it is exactly what you need to listen to. So if you trying to figure out a business to start, especially if it will be your major source of income, then here are three approaches to consider…
Click the podcast to listen.
Okay, I am glad you have listened to it, figured out a business opportunity?
Does it relate to a struggle you see in society? A personal pain point?
Then you are good to go!!!
Subscribe to our Youtube Channel for more Business Tips and Tricks.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
Just in case you haven’t listened to episode 7 of the podcast series, click >>>>HERE<<<<< to listen because it is a prerequisite ” How You Should Pay Yourself a Salary”
Okay, let’s get into the business of the day.
HOW YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR?
Now that you have a clear understanding of why you need to pay yourself a salary, we then need to discuss how to pay yourself without feeling guilty.
Sometimes you might feel guilty that you had to take some money from your business. I am here to tell you you don’t need to feel that way provided it is your salary.
That’s why I shared some of the concepts I apply in my business.
Click the video below to listen
Instead of taking money from the business account each time you need some money, rather, you should have a payment structure that will help you know exactly how much company money is being paid to you every month.
Payment could be in form of cash or it could even a loan you are giving to the business. Just ensure you keep records of all you do. Let every penny the business owes you reflect in your records.
Consider your taxes, bills, your average spending as well as your employee’s salaries before you decide how much you should keep for yourself.
That being said, tell me which of these concepts you would love to begin with.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
WHY YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR
Ever thought about the value of the time you invested in your business? The money spent and perhaps the compensation you deserve?
Do you, for instance, cut your own salary when there is little or no cash flow? Yet ensure all your employees get paid, rent and taxes as well. Honestly, I agree that sometimes it is just unavoidable, but it doesn’t have to be the default payment structure in your business.
It probably never occurred to you that failing to pay your own salary is not being selfless neither is it being smart. Some schools of thought advise start-up entrepreneurs not to pay themselves a salary for a period of 6 months. While I understand their point of view but do not agree it is the best approach.
In fact, it is unsustainable and should be considered a last resort. You need to realize you are running a business and if you keep skipping your own salary, how then do you achieve your business goals?
Thinking the business is doing so well forgetting that you have not considered your own payment.
Episode 7 of Business Nuggets by Martwayne was made to address some questions you need to think about. Which might help you understand the need to pay yourself a salary.
Consequently, the 8th episode of this series will be on “How To Pay Yourself a Salary”
Click the podcast below to listen.
Some of those questions are;
⇒ How much is my business owing me in salary?
⇒ Have I really thought about the time invested in the business?
⇒ What do I need to consider before I consider a third party?
At the end of this episode, you will know why your business needs to be able to pay you some stipends no matter how little it is. Consequently, you will decide what to do it. Spend it? Invest it into the business? Totally up to you!.
Take note, it is a business and if you had hired someone else to do the task, you would have to pay the person anyway…You derve to be compensated for your hard work!!!
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
Why You Need To Delegate Work Effectively In Your Business
“Only I can do it” “No employee can do it better!” Made these statements before? News flash……You will burn out! Yes, I said it! You need to see why it is necessary to effectively delegate tasks to your employees.
If you can’t set a structure for your business such that it can run smoothly in your absence, then here is a wake-up call! This article can help you plan your week ahead.
Honestly, I used to have that notion as well. I felt I was some sort of wonder woman. Until reality struck and I literally broke down due to stress.
Think of it this way, are you making money so you can live the kind of life you deserve or you just want to make money so you can keep spending it on medications?
Click the video to listen and then carefully analyze how you have been running your business.
You do not need to break down before you make adjustments and that’s why I am here to tell you why and how to delegate tasks in your business.
So if you are ready to face the fact, trust people and accept that they can do it even better than you.
And by so doing, you are giving them an opportunity to learn and get better. In turn, you can channel your time to other aspects of the business such as planning, networking, strategizing, and so on.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
