Have you watched episode 13 of Business Webinar by Martwayne? If you haven’t, then CLICK HERE. Today’s article is a continuation of the “HOW TO INCREASE SALES ONLINE”. Here I shared 10 strategies to boost online sales, especially as a small business owner.
But before we fully dive in, What is online marketing?
“It is simply the practice of leveraging web-based /digital channels to promote a brand’s products to its ideal target audience”
Such channels may include; social media platforms, emails, an optimized website, digital advertisement (Facebook ads, Twitter ads, google ads, e.t.c). Online marketing in the Fashion business, if done appropriately, can help brands position their products in front of their ideal target audience, at the right time and in the best way.
Therefore, working with a marketing strategy will ensure the effectiveness of the online marketing tools adopted by a brand.
So, let’s get to it.
Here are 10 online strategies you can adopt in your
Fashion Business.
1. BUILD A BUYER PERSONA
Without a clear picture of who your target market is, there is no way to accurately answer the WHO, WHAT, and HOW i.e Who needs your product, what problems do they have? And how you will solve it. Thus, you need to go beyond describing your target market as a working-class mum that loves to look classy. No that is not enough. You need to consider demographics, behavior, objectives, and goals.
This will help you write the appropriate sales copy that will make them convert to customers.
2. STYLE GUIDE
Creating a style guide in your social media platforms, blog posts and even emails is a good way to engage your audience. This will enable them to understand how to combine your clothes and also consider buying an extra depending on how creative your style guide is.
Tik-Tok videos, for instance, go viral easily on Instagram provided it is creative and engaging. A short fashion film is also another way to communicate with a fashion guide.
3. SEO SALES COPY AND CONTENTS
If you haven’t been thinking about ranking on Google, then now is the best time to start doing that. Check out this article on SEO ranking factors by Optinmaster . One of the best ways your target audience will know you exist is via google search. Hence the reason to ensure your website is fully optimized.
You need to spend some quality time doing your keyword research, understanding what your customers are searching the web for and how you can appear during their search. You should consider incorporating your keywords in your about page, blog posts, landing pages, sales copy, ads, product description page, etc.
This will ensure consistency in the message your brand is communicating.
4. NEVER LOSE FOCUS OF YOUR BRAND’S VALUE PROPOSITION
An average customer does not intend to stay beyond 15 seconds on an ad without a clear, concise, and complete message. So you want to ensure in your ads, you communicate your brand value proposition as clearly as possible.
Don’t just rub the features your products have on their faces, what will it do for them? How will it solve their problem? Adding a video with a clear brand message is another way to engage with your audience. A good understanding of your buyer’s journey will also guide you on what contents to create and how to pass your message across effectively.
5. RETARGETING CUSTOMERS/ CAMPAIGNS
Another interesting strategy that can help increase your conversion rate is retargeting. It helps you reach the users that have interacted with your website but that does not take action right away.
When a user interacts with your site and then leaves without converting, with the help of a code (pixels), your ads can be shown to the user when next he/she comes online. Make efforts to engage with your customers (IG highlights, Q & A session, poll, give away)
It is not enough to acquire customers, you also have to find a way to retain them. Thus, you need to keep them engaged and also looking forward to your content. Engaging in Q& A sections, polls, give -away, etc are suggestions on how to engage with your audience
Moreso, your mail list comes in handy here, because you can send personalized emails, update them on a sales offer, a snippet of what is coming next, etc.
Okay before I share the next 5 strategies, which of the strategies discussed above would you start with?
Share with us in the comment section and then CLICK HERE to continue reading…
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Just in case you haven’t listened to episode 7 of the podcast series, click >>>>HERE<<<<< to listen because it is a prerequisite ” How You Should Pay Yourself a Salary”
Okay, let’s get into the business of the day.
HOW YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR?
Now that you have a clear understanding of why you need to pay yourself a salary, we then need to discuss how to pay yourself without feeling guilty.
Sometimes you might feel guilty that you had to take some money from your business. I am here to tell you you don’t need to feel that way provided it is your salary.
That’s why I shared some of the concepts I apply in my business.
Click the video below to listen
Instead of taking money from the business account each time you need some money, rather, you should have a payment structure that will help you know exactly how much company money is being paid to you every month.
Payment could be in form of cash or it could even a loan you are giving to the business. Just ensure you keep records of all you do. Let every penny the business owes you reflect in your records.
Consider your taxes, bills, your average spending as well as your employee’s salaries before you decide how much you should keep for yourself.
That being said, tell me which of these concepts you would love to begin with.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to ourYouTube Channel, enable notification to never miss a video!!!
WHY YOU SHOULD PAY YOURSELF A SALARY AS AN ENTREPRENEUR
Ever thought about the value of the time you invested in your business? The money spent and perhaps the compensation you deserve?
Do you, for instance, cut your own salary when there is little or no cash flow? Yet ensure all your employees get paid, rent and taxes as well. Honestly, I agree that sometimes it is just unavoidable, but it doesn’t have to be the default payment structure in your business.
It probably never occurred to you that failing to pay your own salary is not being selfless neither is it being smart. Some schools of thought advise start-up entrepreneurs not to pay themselves a salary for a period of 6 months. While I understand their point of view but do not agree it is the best approach.
In fact, it is unsustainable and should be considered a last resort. You need to realize you are running a business and if you keep skipping your own salary, how then do you achieve your business goals?
Thinking the business is doing so well forgetting that you have not considered your own payment.
Episode 7 of Business Nuggets by Martwayne was made to address some questions you need to think about. Which might help you understand the need to pay yourself a salary.
Consequently, the 8th episode of this series will be on “How To Pay Yourself a Salary”
Click the podcast below to listen.
Some of those questions are;
⇒ How much is my business owing me in salary?
⇒ Have I really thought about the time invested in the business?
⇒ What do I need to consider before I consider a third party?
At the end of this episode, you will know why your business needs to be able to pay you some stipends no matter how little it is. Consequently, you will decide what to do it. Spend it? Invest it into the business? Totally up to you!.
Take note, it is a business and if you had hired someone else to do the task, you would have to pay the person anyway…You derve to be compensated for your hard work!!!
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
Why You Need To Delegate Work Effectively In Your Business
“Only I can do it” “No employee can do it better!” Made these statements before? News flash……You will burn out! Yes, I said it! You need to see why it is necessary to effectively delegate tasks to your employees.
If you can’t set a structure for your business such that it can run smoothly in your absence, then here is a wake-up call! This article can help you plan your week ahead.
Honestly, I used to have that notion as well. I felt I was some sort of wonder woman. Until reality struck and I literally broke down due to stress.
Think of it this way, are you making money so you can live the kind of life you deserve or you just want to make money so you can keep spending it on medications?
Click the video to listen and then carefully analyze how you have been running your business.
You do not need to break down before you make adjustments and that’s why I am here to tell you why and how to delegate tasks in your business.
So if you are ready to face the fact, trust people and accept that they can do it even better than you.
And by so doing, you are giving them an opportunity to learn and get better. In turn, you can channel your time to other aspects of the business such as planning, networking, strategizing, and so on.
Business Nugget By Martwayne
A podcast series of short entrepreneurship tips that will help kickstart or grow your business and help you on your entrepreneurship journey. Each episode is created to help you turn your passion to profit and into a viable business.
If you will like to dive deeper into how this works, Subscribe to our YouTube Channel, enable notification to never miss a video!!!
Making a profit is one of your primary goals as a business owner. Hence the need to decipher how to increase sales online.
With e-retail sales accounting for 14% of retail sales worldwide, which has been forecasted to increase to about 22% in 2023, we, therefore, have to come up with online strategies to boost sales as we all hope for a global speedy recovery.
According to The State Of Fashion in 2021 report, the Covid-19 pandemics has been said to step up the industry trends with shopping shifting to digital channels, and with more closure of brick and mortar stores. As a result, propelled fashion businesses to adopt digital marketing strategies to improve their presence and sales.
Beyond increasing online sales, adopting effective online sales strategies can also help businesses to increase their brand awareness and also track their sales trends in order to better understand consumer needs and deliver appropriately.
Thus, any fashion brand that intends to grow needs to be more customer-centric i.e has to have the needs of the consumer in the center of all decisions.
In episode 13 of Business nuggets by Martwayne, I had the pleasure of hosting Tobi Asehinde, the CEO and founder of Digital Marketing Skill Institute. Who willingly shared invaluable strategies and insights into the way and how we must adopt online strategies to make more sales.
8 STRATEGIES TO INCREASE ONLINE SALES
Here are some of the highlights of what was discussed in this Webinar:
You need to know the time it takes for a stranger to buy your product.
Monitor your marketing channels (online and on-site) in order to appropriately attribute the source of a conversion.
Have a clear picture of your target market, and the stage they are i.e awareness, consideration or decision stage
Identify the content suitable for your customers at these buying stages .
Research what your competitors are doing.
Use retargeting to close more deals.
Never be afraid of users unsubscribing from your mail list.
Sell yourself, never assume people know what you do
A new Monday approaches, you feel stressed out because you’re not prepared at all. At the end of the week, you feel frustrated because you couldn’t accomplish much. Can you relate?
During any given time, you will likely have a lot on your plate, especially as a business owner. And it’s easy to get so overwhelmed and bogged down that you’re not sure where to start. You may miss deadlines, send out items for delivery late and mess things up. And listen: It’s OK to make mistakes. We’re all human.
But, honestly, a lot of times, situations like that can be avoided by doing one very simple thing: planning out your week ahead of time rather than winging it.
Why you should plan your week
Simply put, as a business owner, planning your week in advance helps you block out time for the most important and urgent things in your business, and personal life. We cannot discuss planning your week without talking about time management.
You can lose money and may or may not get it back, but when you lose time, there really is no option, it is gone and gone for good.
I do not dispute the fact that we are humans , so sometimes things might not go exactly how we have planned . Hence, the reason to be give room for unforeseen circumstances . The more reason we should delve into time management a bit. To plan your week appropriately, you need to be able to place your activities in either of these 4 quadrants, this will help you prioritize while creating your to-do-list. I will explain better later in this article.
How To Plan Your Week
Know your goal ahead of time.
Identify what is urgent or important
Create a To-do-list
Be realistic with time.
Be disciplined and committed to following it (there is always a sense of fulfillment when you thick that box!!!)
Okay back to our Time Management Quadrant. So it’s very easy for us as business owners, in fact, humans generally, to spend the bulk of our time in quadrants 1 and 3, but then this will not do us any good.
The quadrant that should make the most of our time should be quadrant 2. The planning, development stage. (pssst…” he more time we spend here, then the less tendency for us to spend more time in quadrant 1”)
The examples listed above are important but not urgent, but if you do not spend time on them, then they will result in being urgent and important as seen below.
BONUS TIPS
Here is a list of some applications that can help you create a To-do list
Plan your entire week ahead of time, from clothing to meetings and activities. Have a to-do list for everything! Do this, and you’ll be more productive, settled, and in a better place mentally. I agree it is not easy but I have been adopting this and trust me, ticking off that to-do list does wonders for you!
Do you plan your week ahead of time? Has it been helpful? Share with us in the comment section.
